2-X-H

NBC TRADE NEWS

JACK TRACY "

R 00:4 320

August 3, 1964

ALFRED J. 0RD0VER AND GEORGE A. HOOPER ARE NAMED MANAGERS IN SALES
DEVELOPMENT AND RESEARCH DEPARTMENTS OF MARKETING SERVICES,

OWNED STATIONS AND SPOT SALES DIVISION, NBC

Appointment of Alfred J. Ordover and George A. Hooper to
positions as managers in the Sales Development and Research departments
of Marketing Services, Owned Stations and Spot Sales Division,

National Broadcasting Company, was announced today by William S.

Rubens, Director, Marketing Services.

Mr. Ordover will be Manager, Research Department, and Mr.
Hooper will be Manager of Sales Development, Advertising and
Promotion.

In his new post, Mr. Ordover will assume all the responsibil¬
ities of Research for the NBC Owned Stations and Spot Sales Division.

He rejoins NBC from MGM-TV, where he has been Director of Research
since April, 1962. Previously, he had joined NBC Planning and
Research in February, 1956, as Assistant Supervisor, Circulation.

He was named Rates and Ratings Specialist with the NBC Owned and
Operated Stations Division in 1957 , and joined NBC Spot Sales in
March, i960, as Television Sales Development Specialist.

Mr. Ordover is a graduate of the University of California
at Berkeley. He lives in Manhattan with his wife and daughter.

(more)

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 RQCKEFELLER PLAZA, NEW YORK 20, NEW YORK

Digitized by the Internet Archive
in 2019 with funding from
University of Maryland College Park

https://archive.org/details/nbctraderelease1964nati_6

2 - Appointments

Mr. Hooper, as Manager of Sales Development, Advertising
and Promotion, will coordinate the separate Sales Development
functions of NBC Radio and Television. He joined NBC in July, 1953,
as a stage manager. In 1957 he became Assistant Service Representative
in the Sales Service Department, Station Sales Service Representative
in 1958 and in 1962 he became Manager, Station Sales and Clearance.

Mr. Hooper is a graduate of Ohio Wesleyan University, and
has a master’s degree at Columbia University. He lives with his wife
and four children in Westfield, N. J.

NBC-New York, 8/3/64

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NBC COLOR TELEVISION NEWS

August 3, 1964

• - ’MARY MARTIN PRESENTS EASTER AT THE RADIO CITY MUSIC HALL’ -

Mary Martin to Star and Serve as Hostess of Lavish 90-Minute

.

Colorcast — an ’Effervescent Holiday Greeting' to Nation

>

Mary Martin will star in a lavish 90-minute colorcast, "Mary
Martin Presents Easter at the Radio City Music Hall," to be presented on
the NBC-TV Network, it was announced today by Edwin S. Friendly Jr.,

Vice President, Special Programs.

The internationally known star will perform and also serve as
hostess for the program, which is currently in the pre-production
stage.

Richard Halliday, Miss Martin's husband, will be executive

producer.

"'Mary Martin Presents Easter at the Radio City Music Hall'
will be an effervescent holiday greeting to the American people from
two giants of entertainment — a great star and the showplace of the
nation," Mr. Friendly said.

"Miss Martin's performance and the pageantry of the Radio City
Music Hall will combine to extend an affectionate and reverent season's
salute to the viewer in song, dance, humor and spectacle, in the style
for which both Miss Martin and the Music Hall are noted."

The special also will feature the world-renowned Music Hall
Rockettes, its ballet company, a 20-voice chorus and an NBC orchestra.

(more )

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

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2 - Mary Martin

It will include famous specialty acts and reveal the splendor of the
Radio City Music Hall in imaginative production numbers.

Arrangements have been completed with Russell V. Downing,
President of Radio City Music Hall, for this holiday spectacle by the
showbusiness mecca which, during 32 years, has attracted more people than
the population of the United States.

Louis Solomon, who wrote NBC-TV' s "Opening Night at the New
York World’s Fair," is preparing the script.

Mr. Halliday and his wife are now at their remote ranch in
Brazil, where tney have planned to spend a full year. However, Miss
Martin will return to the United States for a few days in September to
tape the New York portion of NBC-TV's "Jack Paar Program," in which she
will appear on the season’s premiere show to be telecast Sept. 25. The
couple will again Interrupt their year's Brazilian holiday to return
later in the 1964-65 season to tape Miss Martin's holiday special.

Miss Martin, who last year signed a new contract with the
National Broadcasting Company calling for her to star in a number of
NBC-TV programs, has earned an affectionate place in the hearts of the
American audience. Her "Peter Pan" two-hour special, which will be
presented for the fifth time during the 1964-65 season, has attained a
stature rarely approached by any other single entertainment feature in
television.

On the musical stage. Miss Martin is fondly remembered for
"South Pacific," "The Sound of Music," "One Touch of Venus," "Lute
Song," "Annie Get Your Gun" and "Peter Pan."

The scheduling of "Mary Martin Presents Easter at the Radio
City Music Hall" on NBC-TV will be announced at a later date.

- o -

NBC-New York, 8/3/64

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NB C TELEVISION NETWORK NEWS

August 3, 1964

ENTERTAINMENT, GLAMOUR, SUSPENSE, AND BIG CASH PRIZES
ARE INGREDIENTS OF ‘INTERNATIONAL BEAUTY SPECTACULAR'

Ninety beautiful hopefuls, a shimmering crown and the largest
cash prizes of any world-wide beauty pageant are ingredients of NBC-TV's
"International Beauty Spectacular" to be broadcast live from Long Beach
(Calif.) Friday. Aug. 14 (8:30-9:30 p.m, EDT, in black and white;
preempts "Bob Hope Presents the Chrysler Theatre").

Hugh O' Brian will be on-stage star and host of the full-hour
program designed to capture the final moments in this 13th annual
international beauty contest involving entries from 47 foreign lands and
43 stages.

"The International Beauty" of 1965 will be crowned by the
reigning queen, Iceland's Gudrun Bjarnadottir, whose victory last year
resulted in a successful career as high fashion model in New York and
Paris. "Miss American Beauty" -- the pick of U. S. girls — will be
crowned by last year's winner, Joyce Bryan of Miami, Fla.

Cash prizes accompanying the "Miss International" title and
the court of four runners-up total $18,500. With the crown goes
$10,000; second is $4,000; third, $2,000; fourth, $1,500.; and fifth,
$1,000.

Among the distinctive features of NBC's telecast of this

pageant will be a "stream-of-consciousness" technique, employing the

actual voices of 15 finalists parading before the judges, only

moments away from the big decision. The verbalized thoughts describe how

the contestant feels as she approaches the climax of the contest and

reveal what she will do with her prize if she wins.

(more )

PRESS DEPARTMENT. NATIONAL BROADCASTING COMPANY, 30'ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

• / ;

2 - 'International Beauty Spectacular*

Judges for this year’s "Spectacular" include actress and
beauty columnist Arlene Dahl, artist Alberto Varga (originator of the
Varga Girl), glamour photographer Tom Kelley, president-elect of the
International Beauty Congress Robinson Reid, Philippine civic leader
Carmen Planas, make-up artist Gordon Bau, wardrobe designer Charles
Le Maire, world traveler James Noguer and president of the Los Angeles
County Federation of Labor Irwin Mazzei.

"International Beauty Spectacular" is produced for MBC-TV by
Gamut Productions, with Richard Gottlieb producer and Bob Henry director.

- o - -

MBC-New York, 8/3/64

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CREDITS FOR 'INTERNATIONAL BEAUTY SPECTACULAR' ON NBC-TV

Time :

Format :

Star-Host :
Featuring:

NBC-TV Network Friday, August 14 (8:30-9:30 p.m. EDT
in black and white; pre-empts "Bob Hope Presents
the Chrysler Theatre").

Full-hour live coverage of final competition in the
13th annual international beauty contest with
entries from 47 foreign lands and 43 states.

Hugh O' Brian

The reigning "Miss International" (Iceland's Gudrun
Bjarnadottlr) and "Miss American Beauty" (Joyce
Bryan) to crown their successors. Also Gay
MacGillivray (as "Miss Personality"), Byron
Palmer (to introduce the finalists) and . Lee
Zimmer as the announcer.

* * *

CREDITS (for NBC)

(Produced for NBC by Gamut Productions Inc.)

Producer:

Director:

Associate Producer:
Research:

Unit Manager:

Technical Supervisor:
Technical Director:
Lighting:

Audio:

Program Supervisors:

NBC Press Representatives:

Richard Gottlieb
Bob Henry
Fred Carney
Jan Miller
Joe Kay
Ross Miller
Clair McCoy
John Freischi
Bill Levitsky

Karel Pearson (Burbank); Arch Robb (N.Y. )
Bill Faith (Burbank); Betty Lanigan (N.Y.)

* * *

(more)

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2 - Credits for ’International Beauty Spectacular*

CREDITS (for International Beauty Congress)

Producer:

Wayne Da Hard

Director:

Stephen Papich

Musical Director: Frank Allen Hubbell (who will introduce

Lighting:

his original composition "World of

Beauty" )

Laird Davis

Sponsors (and agencies) Clairol (through Foote, Cone & Belding

Inc.), Pharmacraft (through Papert,
Koenig, Lois Inc.), Maybelline
(through Post-Keyes-Gardner, Inc.)

NBC -New York, 8/3/64

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NBC NEWS

BROADCASTING'S LARGEST NEWS ORGANIZATION

August 3* 1964

HOW NBC TELECAST FIRST CLOSE-UP PICTURES
OF MOON OBTAINED BY RANGER 7 SPACECRAFT

The first close-up pictures of the moon sent by Ranger 7 were
shown on the NBC-TV Network as they were released to the public Friday
night (July 31 ) when NBC News televised the midnight news conference
held by space scientists at the Jet Propulsion Laboratory in Pasadena,
Calif.

The full-hour (midnight to 1 a.m. EDT) news conference cover¬
age was one of three NBC News specials on the Ranger 7 mission telecast
on NBC-TV between Friday night and Saturday afternoon (Aug. l).

Presented on the Friday midnight program, "Ranger 7 — On
Target," were a series of six pictures of the lunar surface taken by
Ranger 7 as it approached the moon. Also shown was the last picture
transmitted by the spacecraft just before it struck the moon. The
pictures were explained by Dr. Gerard Kuiper, an astronomer with the
University of Arizona, who was introduced by Dr. William H. Pickering,
director of the California Institute of Technology Jet Propulsion
Laboratory. After the pictures were viewed, the scientists who worked
on the project answered questions from the newsmen gathered in the
laboratory’s news center.

NBC News correspondent Roy Neal was anchor man of the program
and interviewed Dr. Pickering at the start of the news conference. The
coverage was sponsored by the Gulf Oil Corporation.

(more )

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA NEW YORK, N, Y. 10020

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2 - Ranger 7

Highlights of the conference, including the showing of the
lunar pictures and Dr. Kuiper's assessment of them, were repeated on
tape during another NBC News special on NBC-TV Saturday (Aug. l) from
12:30-1 p.m. EDT. This program included a report from Robert Goralski,
NBC News' White House correspondent, on the White House briefing that
morning where President Johnson was shown the first lunar photographs.

A film of the public briefing was also telecast. NBC News correspondent
Wilson Hall was anchor man of "Ranger 7 -- On Target."

In an earlier special, "Ranger 7 Hits the Moon," on NBC-TV
Friday from 9:30-10 p.m. EDT, Neal reviewed the past attempts to photo¬
graph the moon at close range. Also shown were the assembly of the
Ranger 7, the launching of the spacecraft on its historic 68-hour
flight, and space scientists cheering the successful conclusion of the
flight at the Jet Propulsion Laboratory Friday morning. Neal also inter
viewed Dr. Pickering; Dr. Homer E. Newell, an assistant administrator
of the National Aeronautics and Space Administration; Bernie Miller, RCA
Ranger Project Manager, who explained the operation of the Ranger's
television cameras which were made by RCA; and Horace Schiermeier, the
Ranger Project Manager. The Gulf Oil Corporation also sponsored this
program from the Jet Propulsion Laboratory.

- o -

NBC- New York, 8/3/64

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NBC NEWS

BROADCASTING’S LARGEST NEWS ORGANIZATION

August 3, 1964

•THE DEATH OP STALIN' AND 'THE RISE OF KHRUSHCHEV,' HIGHLY
ACCLAIMED NBC WHITE PAPER PROGRAMS, WILL BE REPEATED

Two of the most highly acclaimed programs in the
NBC-TV White Paper series, "The Death of Stalin" and "The Rise
of Khrushchev, " will be repeated as separate presentations
four days apart. "The Death of Stalin" will be telecast Friday,
Aug. 14 (repeat of Jan. 27, 1963) and "The Rise of Khrushchev"
Tuesday, Aug. 18 (repeat of Feb. 3, 1963). (Both are schedul¬
ed 10-11 p.m. EDT. )

The programs represent a documented study of the
dramatic events of six critical years in recent Russian history
-- from the final months of Stalin's rule of terror to
Khrushchev's rise as undisputed leader. Chet Huntley is the
narrator of both programs.

"The Death of Stalin" deals with the final purges of
Stalin's absolute rule, his death March 5, 1953; the uneasy
alliance of Malenkov, Beria and Molotov in collective rule, and
the breakup of the Secret Police as an internal political force.

"The Rise of Khrushchev" shows how Khrushchev defeated
his opponents, one by one, in the ensuing power struggle and
became, by 1958, the sole leader.

(more)

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA NEW YORK, N. Y. 10020

2 - NBC White Papers

Irving Gitlin was the executive producer of the
programs, and Fred Freed producer.

- NBC -TV PROGRAM HIGHLIGHT AUG. l4 -

"THE DEATH OF STALIN" : Reviewing the last months
of the rule of the Soviet dictator, his death in 1953* the
"liquidation" of Beria and the breakup of the Secret
Police. Chet Huntley is narrator. (Repeat.)

- NBC-TV PROGRAM HIGHLIGHT AUG. l8 -

"THE RISE OF KHRUSHCHEV": Reviewing the struggle
for power after Stalin’s death. Chet Huntley is narrator.
(Repeat . )

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NBC -New York, 8/3/64

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2-X-H

NBC COLOR TELEVISION NEWS

NBC -TV COLOR SCHEDULE IN 1964-65 WILL PLACE EMPHASIS ON SPORTS
AND COMEDY, TWO ADDITIONS TO ALREADY DIVERSIFIED PROGRAMING

NBC’s color television schedule during 1964-65 will place
emphasis on sports and comedy, two additions to already diversified
programming that includes musical variety, drama, adventure, films,
full-length Westerns and the finest in family programs. (NOTE: All
schedule references are NYT. )

NBC’s color sports coverage this season includes, for the
first time, college football on a regular color basis, .professional
football, golf, and, on New Year’s Day, three consecutive bowl games.

Added comedy in color will be another feather for NBC’s color
peacock this season. "That Was the Week That Was," NBC’s much talked
about satire on current events, will turn to color on Tuesday nights
(9:30-10) this Fall.

The near-sighted (or far-sighted) Mr. Magoo joins the network’s
color team on Saturday nights (8-8:30) and on Tuesday nights (9-10),
Jonathan Winters will do several specials in color.

For the young at heart. Flipper, a dolphin, will play himself
in a color series titled "Flipper" on Saturday nights (7:30-8).

For the sport at heart, it will be a banner year in color on
NBC-TV. The World Series (beginning Oct. 7) will headline the early Fall
season and will be followed by color coverage of the Summer Olympics
opening ceremony in Tokyo.

..-r a, A, ponanriCTING COMPANY. 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

I

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2 - Color

NBC Sports will colorcast collegiate football on l4 dates
throughout the Pall and climax the college season with three
consecutive bowl games on Jan. 1 — Sugar, Rose and Orange Bowls, the
final televised live at night from Miami. NBC Sports will also tele¬
cast the Pro Bowl, live and in color, on Jan. 10.

The weekend of Sept. 12-13, NBC-TV will colorcast the World
Series of Golf with the 1964 winners of the Masters (Arnold Palmer),

U. S. Open (Ken Venturi), P.G.A. (Bobby Nichols) and British Open
(Tony Lema) competing.

The schedule on most Wednesday nights on NBC-TV this season
will be all color. The 90-minute "The Virginian" at 7:30 and the new
"Wednesday Night at the Movies" at 9 provide a one-two color punch that
leads into NBC’s anchor color man for each weekday night — Johnny
Carson. Johnny will again host the "Tonight Show Starring Johnny
Carson" through its one hour, 45-minute paces (11:15-1 a.m.).

In prime time, NBC-TV boasts of nine veteran color programs
that will be returning. They are "Walt Disney's Wonderful World of
Color," "Bonanza," "The Andy Williams Show," "Bell Telephone Hour,"
"Hazel," "Kraft Suspense Theatre," "Bob Hope Presents the Chrysler
Theatre," "The Jack Paar Program" and "Saturday Night at the Movies."

In addition, the distinguished series of "Hallmark Hall of Fame"
specials will continue through the season.

NBC News again will present a series of hour-long color
documentaries, exploring the events which shape the world. The network
news team of Chet Huntley and David Brinkley will narrate several of
these programs, for telecast in the Tuesday 10-11 p.m. time period.

NBC’s daytime schedule includes six regular colorcasts:

"Merv Griffin's Word for World," "Jeopardy," "Say When," "Truth or
Consequences," "Let's Make a Deal" and "You Don't Say!"

(more )

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(’ jfic;p )

3 - Color

On the weekends, NBC will continue to present in color
"Mutual of Omaha’s Wild Kingdom," "G-E College Bowl," and "Meet the
Press." The Saturday morning color fare for children boasts of "Hector
Heathcote," "Underdog" and the highly acclaimed "Exploring."

f

NBC-TV evening color program schedule follows:

Sunday :

Monday :
Tuesday:

Wednesday:

Thursday:

Friday:

Saturday:

"Mutual of Omaha's Wild Kingdom" (5-5:30 p.m. )

"G-E College Bowl" (5:30-6 p.m. )

"Meet the Press" (6-6:30 p.m. )

"Walt Disney's Wonderful World of Color" (7:30 to
8:30 p.m. )

"Bonanza" (9-10 p.m. )

"Andy Williams Show" plus Jonathan Winters' six
specials (9-10 p.m. )

"That Was the Week That Was" (9:30-10 p.m.)

"Bell Telephone Hour" and several news specials
(10-11 p.m. )

"The Virginian" (7:30-9 p.m. )

"Wednesday Night at the Movies" (9-H p.m., mostly
color)

"Hazel" (9:30-10 p.m.)

"Kraft Suspense Theatre" (10-11 p.m. )

"Bob Hope Presents the Chrysler Theatre" (8:30-
9:30 p.m. )

"The Jack Paar Program" (10-11 p.m. )

"Flipper" (7:30-8 p.m.)

"Mr. Magoo" (8-8:30 p.m.)

"Saturday Night at the Movies" (9-H P.m., mostly
color )

Monday

through

Friday: "The Tonight Show Starring Johnny Carson (11:15 p.m.-

1 a.m. )

o

NBC-New York, 8/4/64

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NBC TRADE NEWS

August 4, 1964

•MYRNALENE,1 COMEDY TELECAST STARRING ALDO RAY AND ANN B. DAVIS,

ON NBC SUNDAY, SEPT. 20, UNDER PROCTER & GAMBLE SPONSORSHIP

"Myrnalene," a comedy telecast created by Peter Tewksbury
and James Leighton and starring Aldo Ray and Ann B. Davis, will be
presented on NBC Sunday, Sept. 20 (7-7 ‘30 p.m. EDT) . It will be seen
in the time-spot previously filled by "The Bill Dana Show," which
starts its 1964-65 season on this same date in its new Sunday time
period of '8 .*30-9 p.m. EDT.

"Myrnalene" will be sponsored by the Procter & Gamble Co.
^through Leo Burnett Company Inc.

Myrnalene (Miss Davis) is a file cleric, whose difficulty
in finding a place to live, leads her to involvement with an untroubled
wanderer named R. B. (Ray), a man confident that good fortune will
smile on him, however irresponsibly he behaves. Eventually, Myrnalene
finds a rooming house, R. B. finds that despite an occasional setback
the sun will continue to shine on him, and the two find that the
future may hold a number of interesting mutal complications.

- NBC -TV PROGRAM HIGHLIGHT SEPT. 20 -

MYRNALENE: Aldo Ray and Ann B. Davis star
- in a comedy about a lighthearted wanderer
and a file clerk who crosses his path.

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020

.

■’ •

- JOHNNY CARSON CLICKS AS NIGHTCLUB STAR AND WILL DO -

ANOTHER POUR-WEEK LAS VEGAS STINT NEXT SUMMER

Johnny Carson, who returns Thursday (Aug. 6) to
the "Tonight Show Starring Johnny Carson" (NBC colorcasts,
Mondays through Fridays, 11:15 p.m.-l a.m. EDT) from a
four-week stint at the Sahara in Las Vegas, is already set
for an encore engagement at the same hotel. Carson has
agreed to return next Summer for another four-week booking.
He broke the hotel’s record for attendance on opening
night and then broke his own record the following night.
People drove great distances to see the "Tonight" star
in person.

NBC-New York, 8/4/64

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_

NBC COLOR TELEVISION NEWS

NBC-TV NETWORK COLORCAST SCHEDULE
— —FOR SEPTEMBER, 1964 (EDT)~

Mondays through Fridays

10:30-10:55 a.m. "Merv Griffin’s Word for Word."

11:30 a.m. -12 noon "Jeopardy."

12 noon-12: 30 p.m. "Say When."

12:30-12:55 p.m. "Truth or Consequences"

1:30-1:55 p.m. "Let’s Make a Deal."

3:30-4 p.m. "You Don’t Say’"

11:15 p.m.-l a.m. "The Tonight Show Starring Johnny Carson."

Wednesday, Sept. 2

7:30-9 p.m. "The Virginian."

Thursday, Sept, 3

9:30-10 p.m. "Ford Presents the New Christy Minstrels."

10-11 p.m. "Kraft Suspense Theatre."

Friday , Sept . 4

8:30-9*30 p.m. "Bob Hope Presents the Chrysler Theatre."

10-11 p.m. "The Jack Paar Program."

Saturday, Sept. 5

9:30-10 a.m. "The Ruff ’n’ Reddy Show."

10-10:30 a.m. "The Hector Heathcote Show."

12 noon-12: 30 p.m. "The Bullwinkle Show."

8:30-9 p.m. "The Joey Bishop Show."

9 p.m. -to conclusion: 'Saturday Night at the Movies."

Sunday , Sept . 6

6-6:30 p.m. "Meet the Press."

7:30-8:30 p.m. "Walt Disney's Wonderful World of Color."

9- 10 p.m. "Bonanza."

10- 11 p.m. "Du Pont Show of the Week."

Monday , Sept . 7

7:30-10 p.m. "Monday Night at the Movies." (NOTE: Program is two-and-
a-half hours long, tonight only. )

10-11 p.m. "Sing Along with Mitch."

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPMjV MH(iCKEFELLER PLAZA, NEW YORK 20, NEW YORK

■

i

..

■ * • , : ■

'

'

.

_

2 - NBC-TV Color Schedule for September

Tuesday, Sept. 8

10-11 p.m. "Bell Telephone Hour."

Wednesday, Sept. 9
7:30-9 P.m. "The Virginian."

Thursday, Sept. 10

9:30-10 p.m. "Ford Presents the New Christy Minstrels."

10-11 p.m. "Kraft Suspense Theatre."

Friday, Sept. 11

8:30-9:30 p.m. "Bob Hope Presents the Chrysler Theatre."

10-11 p.m. "The Jack Paar Program."

Saturday, Sept. 12

9:30-10 a.m. "The Ruff ' n’ Reddy Show."

10-10:30 a.m. "The Hector Heathcote Show."

12:45 p.m. -to conclusion: NCAA football game — first game of season.
4:30-6 p.m. "World Series of Golf."

Sunday, Sept. 13

4:30-6 p.m. "World Series of Golf."

6-6:30 p.m. "Meet the Press."

7:30-8:30 p.m. "Walt Disney’s Wonderful World of Color."

9- 10 p.m. "Bonanza."

Monday, Sept. l4

7:30-9:30 p.m. "Monday Night at the Movies."

10- 11 p.m. "Sing Along with Mitch."

Tuesday, Sept. 15

10-11 p.m. "Ganges -- Sacred River." An NBC News special.

Wednesday, Sept. l6

7:30-9 p.m. "The Virginian" (season premiere)

9- 11 p.m. (Premiere.) "Wednesday Night at the Movies."

Thursday, Sept. 17

9:30-10 p.m. "Hazel." (Season premiere)

10- 11 p.m. "Kraft Suspense Theatre."

Friday, Sept. 18

8:30-9:30 p.m. "Bob Hope Presents the Chrysler Theatre."

10-11 p.m. "Small Town." An NBC Special Projects program.

(more )

19(jffl79; 10

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3 - NBC-TV Color Schedule for September

Saturday, Sept, 19

9:30-10 a.m. "The Ruff ’n' Reddy Show."

10-10:30 a.m. "The Hector Heathcote Show."

1:15 p.m. -to conclusion: NCAA football game.

7:30-8 p.m. (Premiere ) "Flipper."

8- 8:30 p.m. (Premiere ) "Mr. Magoo. "

9 p.m. -to conclusion: "Saturday Night at the Movies."

Sunday, Sept. 20

5:30-6 p.m. "G-E College Bowl." ( Season premiere ) .

6-6:30 p.m. "Meet the Press."

7:30-8:30 p.m. "Walt Disney’s Wonderful World of Color." (Season
premiere ) .

9- 10 p.m. "Bonanza." (Season premiere).

Monday, Sept. 21

7:30-9:30 p.m. "Monday Night at the Movies."

10- 11 p.m. "Sing Along with Mitch."

Tuesday , Sept . 22

9:30-10 p.m. "That Was the Week That Was." (Season premiere).

Wednesday, Sept. 23

7:30-9 p.m. "The Virginian."

Thursday, Sept. 24

9:30-10 p.m. "Hazel."

10-11 p.m. "Kraft Suspense Theatre."

Friday, Sept. 25

10-11 p.m. "The Jack Paar Program" (Season premiere).

Saturday, Sept. 26

9:30-10 a.m. "The Ruff »n' Reddy Show."

10-10:30 a.m. "The Hector Heathcote Show."

3:15 p.m. -to conclusion: NCAA football game.

7:30-8 p.m. "Flipper."

8- 8:30 p.m. "Mr. Magoo."

9 p.m. -to conclusion: "Saturday Night at the Movies."

Sunday , Sept . 27

5:30-6 p.m. "G-E College Bowl."

6-6:30 p.m. "Meet the Press."

7:30-8:30 p.m. "Walt Disney’s Wonderful World of Color."

9- 10 p.m. "Bonanza."

(more )

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( (orrf)

4 - NBC -TV Color Schedule for September

Monday, Sept. 28

7:30-9:30 p.m. "Monday Night at the Movies."

10-11 p.m. Special pre-Olympic program.

Tuesday, Sept. 29

9:30-10 p.m. "That Was the Week That Was."

Wednesday, Sept. 30
7:30-9 p.m. "The Virginian."

- o -

NBC-New York, 8/4/64

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ROOM 320

NBC NEWS

BROADCASTING’S LARGEST NEWS ORGANIZATION

August 1964

HOW NBC NEWS PRESENTED SWIFT AND COMPREHENSIVE
COVERAGE OF EVENTS SURROUNDING VIETNAM CRISIS

NBC News is presenting comprehensive coverage of events
surrounding the crisis in North Vietnam.

Within a few hours after the U. S. Defense Department had
revealed a second North Vietnamese naval attack on U. S. destroyers
yesterday (Tuesday, Aug. 4), NBC News presented "Incident in the
Tonkin Gulf," a half-hour instant news special that detailed events of
the two sea battles and provided a background on the strength of the
U. S. forces and our commitment in the area. The program was sponsored
by Gulf Oil Corporation.

Later Tuesday evening, NBC News presented live, on radio
and television. President Johnson's statement that U. S. aircraft had
been ordered to attack and destroy North Vietnamese gunboats and
supporting facilities. The President's speech was followed by an
analysis of developments in the crisis by NBC News correspondents Frank
McGee, Robert Goralski, Ron Nessen, Peter Hackes and Elie Abel, who
along with John Rich and James Robinson had reported earlier on the
"Incident in the Tonkin Gulf" program.

NBC-TV's "Today" show this morning (Wednesday, Aug. 5)
devoted its entire two hours to North Vietnam developments, including
interviews with Senators Hubert Humphrey, Stuart Symington and Bourke
Hickenlooper and a roundtable discussion by NBC News Washington corre¬
spondents Abel, Hackes and Goralski.

(more)

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA NEW YORK, N. Y. 10020

■

■

2 - Vietnam

NBC News also presented live radio and TV coverage of
President Johnson's speech this morning dedicating the Samuel I.
Newhouse Communications Center at Syracuse University. Scheduled for
the afternoon was radio-TV coverage of Ambassador Adlai E. Stevenson's
address to the United Nations Security Council.

Another NBC News instant special scheduled for tonight
(9-10 p.m. EDT) will summarize and clarify events of the past four
days. Secretary of Defense Robert S. McNamara will be interviewed on
the program, which will be anchored by Frank McGee and include reports
by correspondents Goralski, Abel, Hackes, Herbert Kaplow, Robert
Abernethy, and others. The special is being produced by Chet Hagan
and will be sponsored by Gulf Oil.

NBC Radio also has scheduled a special report tonight
(10:05-10:30 p.m. EDT) summarizing events in the Vietnam crisis. The
program, "The Crisis in Tonkin Gulf," will be anchored by Wilson Hall
and produced by James Holton.

Regular NBC newscasts on radio and television have carried
updated developments on the situation since the second North
Vietnamese attack was revealed yesterday.

- o -

NBC-New York, 8/5/64

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NBC TRADE NEWS

August 5j 1964

AETNA CASUALTY AND SURETY CO. TO SPONSOR NBC-TV' S COVERAGE
OP NATIONAL SINGLES TENNIS CHAMPIONSHIPS

Action in the semi-final and final rounds of the National
Singles Tennis Championships at the historic West Side Tennis Club in
Forest Hills, N.Y., will be covered by the NBC-TV and NBC Radio
Networks Saturday and Sunday, Sept. 12 and 13.

Sponsorship of NBC-TV’ s coverage has been purchased by The
Aetna Casualty and Surety Company, through Remington Advertising Inc.

TV coverage of one of the men’s semi-final matches will be
presented on tape Sept. 12 from the conclusion of NBC-TV’ s football
telecast (approximately 3:45 p.m. EDT to 4:30 p.m. EDT). The men’s
finals will be televised live Sept. 13 from 2 to 4:30 p.m. EDT, with
taped coverage of part of the women’s finals if time permits. This
will be the 13th straight year that NBC-TV is televising the National
Singles windup.

NBC Radio's "Monitor" will cover the tourney with a series
of five-minute broadcasts each day. Air times will be announced.
Commentators on both television and radio also will be announced
soon.

Top amateur players from 33 nations will be represented
in the 83rd annual U. S. Nationals grass-court classic starting
Sept. 2. Rafael Osuna of Mexico and Maria Bueno of Brazil will
defend their titles.

(more)

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020

.

*•

■

2 - Tennis

Leading contenders for the men’s crown include Chuck McKinley
and Dennis Ralston of the U. S. Davis Cup team, Wimbledon champion
Roy Emerson and Wimbledon runner-up Fred Stolle of the Australia
Davis Cup team, Manuel Santana of Spain, Nicola Pietrangeli of
Italy and Wilhelm Bungert of Germany. Among the top women entries
are former champion Margaret Smith of Australia, Ann Jones of Great
Britain and Billie Jean Moffitt and Karen Hantze Sussman of the U.S.

- NBC-TV PROGRAM HIGHLIGHT SEPT. 12-13 -

NATIONAL SINGLES TENNIS CHAMPIONSHIPS — Con¬
cluding rounds of tennis tourney at West Side
Tennis Club in Forest Hills, N. Y.

NBC -New York, 8/5/64

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NBC TRADE NEWS

August 5, 1964

IDEAL SPOT FOR VACATION? IT'S THE U.S.A. FOR THESE THREE
NBC INTERNATIONAL STAFFERS BASED IN WORLD GLAMOR SPOTS

Where do the men who are stationed in the glamorous places of
the world long to spend their vacations? Three overseas representatives
of NBC International * who live in settings the average man yearns just
to see, are unanimous with their answer: "Home in the U. S. A."

Although Gerald Adler, London; G. William Kreitner,

Australia, and Alastair Mackenzie, Mexico, have lived in foreign lands
long enough to become virtual natives, they agree a frequent return to
the United States is necessary, if for no other reason than to keep an
American point of view. Combined with this are such necessities as
dental and medical checkups, trips to the great stores, visits to
relatives, renewing business as well as social contacts, and finally
keeping up to date with U. S. television programming.

Gerald Adler, Director European Operations, NBC International,
London, says, "As an American living abroad I make it a firm policy to
vacation back home every other year." The Adlers take a house near
Lido Beach, Long Island, N. Y. Their enthusiasm is so great before
leaving that their friends assume they will be spending their vacation
east of Venice not east of Brooklyn. One irony of the American
vacation is that the Adler family always misses seeing some relatives
and friends who have gone to Europe for the Summer.

(more )

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020

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2 - NBC International

G. William Kreitner, Director, Far East Operations, Australia,
lists Singapore, Hong Kong, Thailand, and the Philippines as dream
vacation spots, but in actuality spends his vacation along with his
family in the United States. The trip home for the Kreitners, with
Catskill, N. Y., his family home, as the final objective, takes in such
spots as: Mexico City, Hollywood, Honolulu, and New York City. This
itinerary is exciting enough on its own merit to arouse the interest
of most American tourists.

Alastair Mackenzie, Manager, Latin American Operations,

Mexico, ponders flying down to the sandy beaches of Punta del Este in
Uruguay or soaring 8,500 feet up among the Andean peaks to Bogota in
Colombia. He describes a sunset in Peru, land of the Incas, "...among
the lengthening shadows of an old reconverted Spanish hacienda, a
million light years from the ancient city of Lima..." He speaks of a
rustic restaurant hidden among the glass and steel towers of modern
Caracas. But, in the end, his vacation plans do not include any of
these exotic dream places and are made with his wife and family in the
United States.

It appears that, if men who have the choice of Venice or
Honolulu choose a little beach in Long Island or a mountain resort in the
Catskills, the USA stands up pretty well as a vacation spot. The
people who have been saying, "See America first," have a point.

- o -

NBC -New York, 8/5/64

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NBC TELEVISION NETWORK ^EWS

August 5, 1964

CHRONOLOGICAL LIST OF PREMIERE DATES FOR PROGRAMS

ON NBC-TV NETWORK 1 S 1964-65 SCHEDULE (All times NYT)

Saturday, Sept. 12

(various starting NCAA FOOTBALL GAMES (every national game, and one
times)

regional game on each regional date, will be
telecast in color).

Sunday, Sept. 13

10-11 p.m. Premiere -- THE ROGUES.

Wednesday, Sept. 16

7:30-9 p.m. Season premiere -- THE VIRGINIAN (in color).

9-11 p.m. Premiere -- WEDNESDAY NIGHT AT THE MOVIES (majority in

color) .

Thursday, Sept. 17

9:30-10 p.m. Season premiere -- HAZEL (in color).

Saturday, Sept. 19

7:30-8 p.m. Premiere -- FLIPPER (in color).

8-8:30 p.m. Premiere -- THE FAMOUS ADVENTURES OF MR. MAGOO (in color)
8:30-9 p.m. Premiere -- KENTUCKY JONES.

Sunday, Sept. 20

5:30-6 p.m. Season premiere -- G-E COLLEGE BOWL (in color).

7:30-8:30 p.m. Season premiere -- WALT DISNEY'S WONDERFUL WORLD OF

COLOR (in color).

(more)

p d tqc nrDADTMPMT NATIONAL BROADCASTING COMPANY. 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

.

.

■ ; .

2 - NBC-TV 19 64-65 Premiere Dates

Sunday, Sept. 20 (ContWd)

8:30-9 p.m. Season premiere -- THE BILL DANA SHOW.

9- 10 p.m. Season premiere -- BONANZA (in color).

Tuesday, Sept. 22

7:30-8:30 p.m. Season premiere -- MR. NOVAK.

8:30-9:30 p.m. Premiere -- THE MAN FROM U.N.C.L.E.

9:30-10 p.m. Season premiere -- THAT WAS THE WEEK THAT WAS (in

color) .

Thursday, Sept. 24

7:30-8:30 p.m. Premiere -- DANIEL BOONE.

8:30-9:30 p.m. Season premiere -- DR. KILDARE.

Friday, Sept. 25

7:30-8:30 p.m. Season premiere -- INTERNATIONAL SHOWTIME.
8:30-9:30 p.m. Season premiere -- CHRYSLER PRESENTS A BOB HOPE

COMEDY SPECIAL.

9:30-10 p.m. Premiere -- THE JACK BENNY SHOW.

10- 11 p.m. Season premiere -- THE JACK PAAR PROGRAM (in color).

Thursday, Oct. 1

10-11 p.m. Season premiere -- KRAFT SUSPENSE THEATRE (in color).
Friday, Oct. 2

8:30-9:30 p.m. Season premiere -- BOB HOPE PRESENTS THE CHRYSLER

THEATRE (in color).

(more)

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3 - NBC-TV 1964-65 Premiere Dates

Saturday, Oct. 3

9^30-10 a.m. Season premiere -- HECTOR HEATHCOTE (in color).
10-10:30 a.m. Premiere -- UNDERDOG (in color).

9 p.m. - to conclusion Season premiere -- SATURDAY NIGHT AT THE

MOVIES (majority in color).

Monday, Oct. 5

7:30-9 p.m. Premiere -- 90 BRISTOL COURT.

9- 10 p.m. Season premiere -- THE ANDY WILLIAMS SHOW (in color).

10- 11 p.m. Premiere -- THE ALFRED HITCHCOCK HOUR.

Tuesday, Oct. 6

10-11 p.m. Season premiere -- BELL TELEPHONE HOUR (in color).
Saturday, Oct, 17

12 noon-1 p.m. Season premiere -- EXPLORING (in color).

Sunday, Oct. 18

5-5:30 p.m. Season premiere -- MUTUAL OF OMAHA'S WILD KINGDOM

( in color) .

10-11 p.m. Season premiere — HALLMARK HALL OF FAME (in color).
Thursday, Oct. 29

10-11 p.m. Season premiere -- PERRY COMO'S KRAFT MUSIC HALL.
Sunday, Nov. 8

6:30-7:30 p.m. Premiere -- PROFILES IN COURAGE.

Tuesday, Nov. 9

9-10 p.m. Premiere -- THE JONATHAN WINTERS SHOW (in color).

NBC -New York:, 8/5/64

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NBC COLOR TELEVISION NEWS

August 5* 1964

"YOU DON’T SAY’" TO SHOW ATTORNEY GENERAL KENNEDY RECEIVING
SERIES' DONATION TO JOHN F. KENNEDY MEMORIAL LIBRARY FUND

U. S. Attorney General Robert F. Kennedy will appear on
NBC's colorcast of "You Don't SayJ" Wednesday, Aug. 12 (3:30 p.m.
EDT).

The Attorney General will be seen accepting a check for
$6,000 from series emcee Tom Kennedy for the John F. Kennedy
Memorial Library Fund. The segment was filmed during the actual
presentation in Chicago on July 22.

The money was raised during a week’s special programming
of the show in which contestants Peter Lawford, Abby Dalton, Pat
Carroll and Tom Kennedy (as a contestant) played the game with all
prize money to be donated to the fund. These programs were
telecast the week of July 20-24 with Jack Narz as special host.

("You Don't Say]" guest celebrities for the week of
Aug. 10-14. are Ruta Lee and Mel Torme, as previously announced.)

- o -

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

•' • v t • ;

ff * C . )y f

2-x-H NBC TRADE NEWS

JACK TRACY
R00'4 320

August 6 , 1964

HUMBLE OIL BUYS INTO 2 NBC-TV NIGHTTIME SHOWS FOR 1964-65

Humble Oil and Refining Co. has purchased
sponsorship in two NBC-TV nighttime programs, "The
Virginian" and "International Showtime," for 1964-65, it
was announced today by Don Durgin, Vice President, Tele¬
vision Network Sales, NBC.

The Humble Oil and Refining Co. order was
placed through McCann-Erickson Inc. of Houston.

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020

; Q M

NBC TRADE NEWS

August 6, 1964

SPEIDEL BUYS SPONSORSHIP IN 'ALFRED HITCHCOCK HOUR'

Speidel Corporation has purchased sponsorship
in "The Alfred Hitchcock Hour" during the 1964-65 season,
it was announced today by Don Durgin, Vice President,
Television Network Sales, NBC.

The Speidel order was placed through McCann-

Marshalk.

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020

I! ' : -i‘. ;

August 6, 1964

DRAMA OP JUSTICE IN A VILLAGE TO BE TELECAST

"Hawk's Landing," a drama about justice in a New England
village, will be presented by NBC-TV on Sunday , Sept . 27 from 7 to
7:30 p.m. EDT.

"Hawk's Landing" will be sponsored by Procter & Gamble
Company, through its agency, Leo Burnett Company, Inc.

The drama, starring James Douglas, Cameron Prud'homme and
Claire Griswald, was produced by Jules Levy, Arthur Gardner and Arnold
Laven. "The Bill Dana Show," now telecast in the 7-7:30 p.m. EDT time
spot, will move to a new time period, 8:30-9 p.m, EDT, beginning
Sept. 20.

Dan Trumbell (Douglas) quits as an assistant district attorney
in New York City and returns to his home town. Hawk's Landing, to
become police chief. When the highly respected Major Paulson (Judson
Laire) kills guide Jack Bailey in a hunting accident, Trumbell refuses
to accept the police report and insists upon further investigation.
Unsavory facts are unearthed, but Trumbell meets deep resentment from
the townspeople, who like and respect Paulson. Trumbell is warned about
his actions by his sweetheart. Dr. Julie Morris (Miss Griswald) and
his mentor, Hutchison Crane (Prud'homme) — and learns about New
England justice.

- - NBC-TV PROGRAM HIGHLIGHT SEPT. 27 - . — -

HAWK'S LANDING: A New England police chief inviestigates
the accidental killing of a hunting guide and uncovers a
scandal.

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★★★*

NBC NEWS ELECTION YEAR ’64

August 6, 1964

MORGAN BEATTY'S BEAT BACKED BY FACTS AND FIGURES
Unconventional Convention Baggage Includes Pinpointed Data
For His NBC News Stint as an Analyst for Radio Coverage

Most news commentators, bound for political conventions,
travel light, carrying scarcely more than a change of haberdashery and
neatly turned phrases hardly classified as luggage.

But Morgan Beatty, NBC News radio commentator, departs from
such conventional practice in a most spectacular way. When Beatty
debarked from NBC's New York studios for the Republican convention in
San Francisco his personal entourage weighed in exactly 348 pounds
heavier than the slim, athletic newsman and his modest wardrobe. En
route to Atlantic City later this month, for the Democratic conclave,
Beatty will register the same ponderous poundage.

Lest this be attributed to eccentric travel habits, or the
need for companionship of a pet pachyderm, it should be realized that
the item responsible for this gross tonnage is a filing cabinet. This
is not an ordinary, uninspired filing cabinet, but one which contains
thousands of pages of relevant information certain to meet any
emergency need that might arise for authentic background data at a
national convention.

As an NBC News' analyst for radio coverage, Beatty and his
priceless collection of cross-indexed facts and figures stand ready at

(more )

2 - Morgan Beatty

any moment to supply the network’s commentators with the story behind
the story. In constant contact with Jim Holton, producer of NBC News’
convention coverage for the NBC Radio Network, Beatty can provide an
accurate review of past events to support an immediate situation, or he
can volunteer the information if he thinks it will enhance or clarify
a particular radio report.

Beatty, whose uncanny memory powers might be duplicated only
by a hypersensitive camera lens linked up with a computer, remembers,
at least in basic outlines, the scads of entries he has made in his
filing albums. Thus, while confronted for the first time with his
massive compendium of facts, another man might require several minutes
to locate the needed information, Beatty does it with the speed of a
terrier pouncing on a woodchuck.

For instance, when President Johnson in his State of the
Nation address this year pointed out that one-fifth of a nation night
be classified in the poverty area, Beatty instantly pinpointed the
source facts for the statement. Herman P. Miller, of the Bureau of the
Census, had given the figure authenticity, not once, but twice, in
articles published in the New York Times Sunday Magazine. Both were
dutifully recorded in Beatty’s archives.

Although Beatty's filing project did not start until 1953,
the potential value of such a fact foundry first occurred to him shortly
before World War II. General Marshall and his Pentagon associated badly
needed sharply drawn maps of the Maginot and Siegfried Lines, neither
of which could be obtained by casual request.

(more )

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3 - Morgan Beatty

Beatty remembered that a daughter of his friend. Admiral
Nimitz, had a position in a Washington city library. Of course, they
had no such maps. But they did dredge out a story in La Vie
Parisienne about a cyclist whose travels through the German country¬
side just prior to World War II were detoured by the Secret Police
at certain key points.

The verboten spots, Beatty figured , might be locations in
the Siegfried Line. They were. Today, the maps of the Siegfried
Line' that Beatty drew from the cyclist’s magazine piece are now in
official U. S. Government war records.

Curiosity that won’t be discouraged, plus a dogged
determination to dig out every relevant fact and index it so that it
will be instantly available, have made Beatty’s treasured filing
cabinet an indispensable source of data to NBC News Radio. The
commentator’s legal advisers value the collection at $25,000. The
bill to transport it to San Francisco for the Republican Convention
was more than $300, which NBC News considers a bargain.

At the Atlantic City convention it would surprise no one if
Morgan Beatty could come up with the dimensions of the first Miss
America, if this statistic should be requested.

- o -

NBC -New York, 8/6/64

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JACK TRACY
R OO'd 320

2-x-H NBC FEATURE

August 7 , 1964

A REAL-LIFE ROMANCE FOR ANN WILLIAMS
WHO PORTRAYS MAGGIE IN ‘THE DOCTORS’

Fan mail to NBC-TV's "The Doctors" (Monday through Friday,
2:30 p.m. EDT) these days centers around romance: Will Matt go through

with the marriage to Nora? Or will Matt and Maggie get together again?

One woman wrote, "You can tell me. I won’t tell."

Romance is very much in the air on the serial drama. But no

more so than off camera. For the "Maggie" whom the viewers admire so
much, actress Ann Williams, will be a bride in real life in September.

This week Mrs. John 0. Williams of Arlington, Va. has an¬
nounced the engagement of her daughter, Ann, t.o Robert D. ?. Welch, son
of Thomas J. Welch and the late Mrs. Welch, of Boston, Mass. The
bridegroom-to-be is president of the investment counseling firm,
Westley-Wollcot Inc. The marriage will take place Sept. 19 in St.
Paul’s Church in Manhattan. Ann’s father, the late John 0. Williams,
was an agricultural scientist with the U. S. Department of Agriculture.

But what about "Matt"? In real life, James Pritchett who
plays "Dr. Matt Powers" is happily married and the father of two little
girls. The charming blonde girl who plays the femme fatale, Nora
Hansen, actress Joan Anderson, is married in real life to actor
Craig Huebing. And Mr. Huebing is seen on "The Doctors" as Dr. Steve
Lloyd.

- o -

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020

t. .

■ .

....

.

... :

BRADFORD DILLMAN STARS IN DRAMA ON ’PROFILES IN COURAGE’

Bradford Di liman has been signed, by producer
Gordon Oliver for Robert Saudek Associates Inc., to star in
the title role of "The Edmund G. Ross Story" on NBC-TV's
"Profiles in Courage" series.

Also starring in the Andy Lewis teleplay will
be Barry Morse and Herschel Bernardi. Gerald Mayer directs
the drama, which deals with the effort to impeach President
Andrew Johnson, with Ross casting the deciding vote against
this move. The cast includes James Westerfield, Cyril
Delevanti, Simon Oakland, Arlene Martel, John Graham,
Stafford Repp, Edmund Cobb and Alan Baxter.

NBC-New York, 8/7/64

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JACK TRACV
ROOM 320

)M THE NATIONAL BROADCASTING COMPANY

y Rockefeller Plaza, New York, N. Y. 10020

August 10, 1964

COMMENCEMENT ADDRESS BY ROBERT W. SARNOPF ENTERED
IN CONGRESSIONAL RECORD BY SENATOR PELL

A commencement address made on July 25 by Robert W. Sarnoff,
Chairman of the Board of the National Broadcasting Company, has been
entered in the Congressional Record by Senator Claiborne Pell

(D.-R.X. ).

The address, "Modern Technology: Threat or Promise," was
delivered at Bryant College, Providence, which conferred on Mr. Sarnoff
an honorary degree of Doctor of Science in Business Administration.

Senator Pell noted that the speech "pointed up in meaningful
fashion the promises and threats stemming from our rapidly accelerating
developments in science and technology." He described it as "an
extremely thoughtful address" which included the question of government
regulation "and the problem incident to the effect of broadcasting
election results from one time zone to another."

On the latter point, the Senator said, "While I do not
necessarily agree with Mr. Sarnoff, I do believe that these problems
need ventilation."

- o -

;** Department, Room 320

' .

•. .

. '

'

NBC TRADE NEWS

August 10, 1964

GENERAL CIGAR BUYS INTO NINE 1964-65 PRIME-TIME
NBC PROGRAMS IN ADDITION TO TV/0 CURRENT SERIES

General Cigar Co. Inc. has purchased sponsorship in nine
NBC-TV prime-time programs for 1964-65, it was announced today by
Don Durgin, Vice President, Television Network Sales, NBC. In addi¬
tion, General Cigar has bought into two series for the current season.

The nine 1964-65 programs are "90 Bristol Court," "Meet the
Press," "The Man from U.N.C.L.E.," "That Was the Week That Was," "The
Virginian," "Wednesday Night at the Movies," "Daniel Boone," "Inter¬
national Showtime" and "Kentucky Jones." The two current season
series are "Monday Night at the Movies" and "The Eleventh Hour."

The General Cigar order was placed through Young & Rubicam.

- o -

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020

NBC TRADE NEWS

August 10, 1964

MEAD, JOHNSON AND COMPANY PURCHASES SPONSORSHIP
IN SIX NBC -TV PRIME-TIME PROGRAMS FOR 1964-65

Mead, Johnson and Company has bought into six NBC-TV prime¬
time programs for 1964-65, it was announced today by Don Durgin,

Vice President, Television Network Sales, NBC.

The programs are ”90 Bristol Court,” ’’The Andy Williams
Show,” "The Jonathan Winters Show,” "The Alfred Hitchcock Hour, The

Virginian,” and ’’Kentucky Jones.”

The order was placed through Ogilvy, Benson & Mather Inc.

- o -

lyrrtrm i era D I A A MC\A/ VPlDK MF\X/YOF?K 10090

*★★★★*

NBC NEWS ELECTION YEAR 64

August 10, 1964

NBC NEWS TO PRESENT LIVE TV AND RADIO COVERAGE
OF NEWS CONFERENCE AT SUMMIT MEETING OF
REPUBLICAN LEADERS IN HERSHEY, PA.

A news conference at a summit meeting of Republican leaders
in Hershey, Pa., Wednesday, Aug. 12 will be covered live by NBC News
on the NBC-TV and NBC Radio Networks starting at 3:30 p.m. EDT. The
meeting was scheduled in the interest of party unity and the candidacy
of Senator Goldwater for President.

Former President Eisenhower, former Vice President Nixon,
Senator Goldwater, and Representative William E. Miller of New York,
the Republican Vice Presidential candidate, will answer questions
at the news conference in the Hershey Hotel, following closed sessions
of the meeting in the morning and afternoon.

The NBC News team covering the meeting and news conference
for television and radio will consist of correspondents Sander Vanocur
Peter Hackes and Richard Harkness, who is currently assigned to
Senator Goldwater' s activities.

NBC NEWS

BROADCASTING’S LARGEST NEWS ORGANIZATION

August 10, 1964

"FLIGHT DECK," NBC NEWS' CREATIVE PROJECTS SPECIAL,

TO HAVE REPEAT COLORCAST ON "DuPONT SHOW OF WEEK"

"Flight Deck," the "DuPont Show of the Week" reporting the
hazardous duties of crews on huge U. S. Navy aircraft carriers, will
be a repeat NBC colorcast Sunday, Aug. 23 ( 10-11 p.m. EDT. Repeat of
June 28, 1964).

Producer Al Wasserman and his camera crews spent two weeks
aboard the U.S.S. Franklin D. Roosevelt to build the show, which one
critic called "a work of art." As the big carrier sailed toward the
Mediterranean, they recorded the entire cycle of operations and the
rhythm of launching and landing planes on the flight deck.

Crews which man the "cats," as the catapults are called, are
seen through each phase of a "routine" day, which begins at 5 a.m.
and continues until 2 a.m. The precision work of controlling the
launching and landing of the 76 jet and propeller aircraft on board is
dramatically recorded, along with activities of others among the 300
members of the carrier's air unit.

Commander Bernard B. Forbes, Air Officer on the U.S.S.
Roosevelt at the time of the NBC filming, was technical adviser. The
color special is a presentation of Creative Projects of NBC News, for
which Irving Gitlin is executive producer.

- NBC-TV PROGRAM HIGHLIGHT AUG. 23 -

THE DuPONT SHOW OF THE WEEK: "Flight Deck" — The
experiences and teamwork of the flight deck crew on a
U. S. Navy aircraft carrier. A Creative Projects
special of NBC News. (Color. Repeat.)

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA NEW YORK.N.Y. 10020

_ — — — — — — —

.

'

NBC COLOR TELEVISION NEWS

August 10, 1964

ALAN KING SUBS FOR JOHNNY CARSON SEPT. 7 WHEN
'TONIGHT' HOST VISITS ILLINOIS FAIR

Comedian Alan King will substitute for Johnny
Carson as host of NBC's "Tonight Show Starring Johnny
Carson" colorcast for one night only on Monday, Sept. 7.
Carson will be making a personal appearance that night
in DuQuoin, Ill., at the Illinois State Fair.

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

NBC NEWS

BROADCASTING’S LARGEST NEWS ORGANIZATION

August 10, 1964

RECOVERY IS PREDICTED FOR ALVIN ROSENFELD,

NBC NEWSMAN WOUNDED IN CYPRUS CROSSFIRE
Bullet in Head Necessitated Operation; Fellow

Newsman Jay Miller Not Injured Seriously

NBC News correspondent Alvin Rosenfeld, who was wounded
Sunday (Aug. 9) when he and another NBC correspondent. Jay Miller, were
caught in a crossfire near the battle zone town of Mansoura in Cyprus,
is in a Royal Air Force Hospital in Nicosia, where doctors report a
bullet in his head necessitating an operation; but they say he will
survive.

Efforts are being made to evacuate Rosenfeld out of Cyprus
for the operation. Miller was not injured seriously when the car in
which they were riding veered into a ditch after being struck by bullets.

Rosenfeld had been sent to Cyprus last Friday from Jerusalem
to cover the crisis for NBC News. Previous to that he had been
operating out of Rome.

The bullet struck Rosenfeld at 5 p.m., Cyprus time, Sunday,
and he had been lying in a ditch next to his wrecked car for several
hours. Firing had continued and it was hours before Greek Cypriot
soldiers and United Nations forces were able to remove him in a
weapons carrier. His wife, Judy, has been notified and is reported
flying from Jerusalem to Nicosia to be with him.

(more )

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA NEW YORK, N. Y. 10020

•J-

.

• • vi; •• H j b ic b '

2 - Rosenfeld

Miller suffered only minor bruises as the car overturned when
Rosenfeld, then driving, was shot, lost control, and the car overturned.

Rosenfeld had been an NBC correspondent previously in Israel,
Britain, France, Germany, Austria, Switzerland, Italy, Greece and
Algeria. Recently, in the Congo, he covered the rebellion and the
return of Moise Tshombe.

He is a member of the Overseas Press Club and a past
president of the Foreign Press Association in Israel. He was born in
1919. The Rosenfelds have two children. He holds a bachelor’s degree
from Washington University in St. Louis and a master's in journalism
from Columbia. Before joining NBC News he had served with INS, UP and
the New York Post.

He is co-author, with his wife, Judy Shepard, of the guide
book, "Ticket to Israel."

NBC-New York, 8/10/64

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ROOM 320

NBC NEWS ELECTION YEAR 64

August 11, 1964

NBC NEWS TO TELEVISE PLATFORM COMMITTEE MEETINGS
AND OTHER ACTIVITY PRECEDING DEMOCRATIC NATIONAL
CONVENTION WITH 18 SPECIAL PROGRAMS NEXT WEEK

NBC News will cover Platform Committee meetings and other

activity preceding the Democratic national convention with 18 special
programs totaling 10 hours, 45 minutes on the NBC-TV Network the week
of Aug. 17, it was announced today by William R. McAndrew, Executive
Vice President in charge of NBC News.

The convention will open in Atlantic City Monday, Aug. 24.

NBC News’ convention and election coverage is under the supervision of
Robert Northshield, General Manager, NBC News.

The shaping of the Democratic Party platform will be the

subject of three special programs each day, Monday, Aug. 17, through
Friday, Aug. 21. Half-hour reports presenting taped highlights of
Platform Committee meetings will be telecast each afternoon from
1 to 1:30 p.m. and from 4:30 to 5 p.m. EDT. NBC News correspondents
Elie Abel and Frank McGee will analyze the foreign and domestic issues
involved.

Five additional programs summarizing the day’s progress of the

committee and reporting other important developments in pre-convention
activity will be telecast as follows (all times EDT):

Monday , Aug . 17 -- 9:30-10 p.m.
Tuesday, Aug. 18 -- 8:30-9 p.m.

(more)

'

■ ■

*

» • o

2 - NBC -TV Convention Coverage

Wednesday, Aug. 19 — 9-10 p.m.

Thursday, Aug. 20 -- 7:30-8:30 p.m.

Friday, Aug. 21 — 11:15-11:30 p.m.

Chet Huntley, David Brinkley, John Chancellor, Frank McGee,
Elie Abel, Robert Goralski, Sander Vanocur and Robert Teague will be
some of the NBC News correspondents taking part in these programs.

The specials on the Platform Committee work will originate
on Aug. 17-19 in Washington, where the meetings will be held those
days, and in Atlantic City. They will originate Aug. 20 and 21 in
Atlantic City, the site of the later meetings. Chet Hagan will
produce the 15 programs.

Three consecutive programs focusing on the convention will
be telecast Sunday, Aug. 23. These will be a special edition of
"Sunday" (5-5:30 p.m. EDT), an expanded edition of "Meet the Press"
(5:30-6:30 p.m. EDT), and "Democratic Convention Preview," a program
in the "Campaign and the Candidates" series (6:30-7:30 p.m. EDT).

The "Sunday" program will present a roundtable discussion
by the four television floor reporters -- John Chancellor, Frank McGee,
Edwin Newman and Sander Vanocur -- and will show some of the prepara¬
tions Atlantic City has made for the convention. Frank Blair will be
host .

"Democratic Convention Preview" will brief television viewers
on what to expect during the convention sessions. It will present
reports on what is likely to happen in connection with the seating of
delegates, adoption of the platform and selection of the Vice
Presidential candidate. The program will be produced by Chet Hagan

(more)

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3 - NBC-TV Convention Coverage

and will be sponsored by the Gulf Oil Corporation, sole sponsor of
NBC's television and radio coverage of the conventions of the
election.

Chet Huntley and David Brinkley will be anchor men of
"Democratic Convention Preview," performing the same roles they will
have in NBC News' extensive coverage of the convention. Other newsmen
with major assignments in the convention coverage, including the
television floor reporters, will interview important political figures.

The special will include a tour of NBC's facilities for
covering developments on and away from the convention floor.

- o -

NBC-New York, 8/11/64

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★* **

******

NBC NEWS ELECTION YEAR ’64

August 11, 1964

HOW NBC NEWS WILL PRESENT EXTENSIVE RADIO COVERAGE
OF DEMOCRATIC CONVENTION AND PRELIMINARY ACTIVITY

Extensive NBC News coverage of the Democratic national
convention and its preliminary activity will be presented in special
and regular news programming on the NBC Radio Network throughout the
weeks of Aug. 17 and 24. This will be in addition to the complete
coverage of the convention sessions which begin in Atlantic City
Monday, Aug. 24.

NBC News’ radio coverage of the recent Republican convention
was the most extensive coverage by any radio network of a single news
event, totaling 47 hours and 16 minutes.

The radio reporting operation again will be headed by the
four-man team -- anchor men Peter Hackes and Russ Ward and convention
analysts Morgan Beatty and Robert McCormick -- which was acknowledged
to have done an outstanding job at the Republican convention. In
other key assignments will be Neil Boggs, Ron Nessen, Elmer Peterson
and Charles Quinn as radio floor reporters. Bill Henry as platform
reporter and Richard Valeriani as a general reporter. The coverage
will be produced by James L. Holton, with Russell C. Tornabene, NBC
Manager of News Operations, as executive producer.

Special programming will begin with "Convention Almanac,"
a collection of highlights of the day’s pre-convention activity, which

(more)

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2 - Radio Convention Coverage

will be presented on the NBC Radio Network nightly Monday- through -
Friday, Aug. 17-21, from 10:05 to 10:30 p.m. EDT (WNBC Radio only,

11:35 p.m. -12 midnight). These programs will include taped excerpts
and reports of Platform Committee meetings that week. They will
originate in the cities where the meetings are held -- in Washington
Aug. 17-19 and in Atlantic City Aug. 20 and 21. Anchor men will be
Ward on Monday, Hackes on Tuesday, McCormick on Wednesday, Beatty
on Thursday, and Boggs on Friday.

"News of the World," with Morgan Beatty (Monday- through-
Friday, 7:30-7:^5 p.m. EDT), will originate in Atlantic City the week
of Aug. 17, as will some "News-on-the-Hour" broadcasts that week.

On Saturday, Aug. 22 and Sunday, Aug. 23., news reports and
features with heavy emphasis on pre-convention developments will
comprise about half of the "Monitor" programming. In every half-hour
of "Monitor," a special report will be presented from Atlantic City,
for a total of 30. These will vary in length up to three minutes each.

All "News-on-the-Hour" broadcasts Saturday from 9 a.m. to
11 p.m. EDT and Sunday from 10 a.m. to 11 p.m. EDT also will originate
in Atlantic City. In addition, "Weekend Report" will be broadcast
from Atlantic City Sunday, Aug. 23 (1:05-1:30 p.m. EDT), with Hackes
as anchor man and the entire radio convention news staff reporting
on events of the week ending that day. A special expanded edition
of "Meet the Press" also will originate from Atlantic City Sunday,

Aug. 23, from 6:05 to 7 p.m. EDT.

"Convention Preview," a special full-hour NBC News program,
will be presented Sunday, Aug. 23 from 9 to 10 p.m. EDT. It will
outline what developments listeners may expect during the Democratic
convention and will introduce the convention newsmen and explain how

(more)

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they plan to cover all aspects of the convention -- the behind-the-
scenes activity as well as the official proceedings. The program will
be sponsored by the Gulf Oil Corporation which is sponsoring NBC
News’ entire radio and television coverage of the 1964 political
conventions and the election.

Holton said he expects to make great use of the Boardwalk
Mobile Unit, equipped with radio transmitter, for the special "Monitor"
reports and other news programming over the Aug. 22-23 weekend.

The unit is a rolling boardwalk chair, electrically driven, which will
be manned by a reporter and engineer for live broadcasts from anywhere
along the boardwalk. It also includes equipment for taping news for
later broadcast. Holton said the boardwalk is likely to be crowded
with delegates that weekend and should be a fertile area for obtaining
hard news and feature material. He said the mobile unit will be used
by a succession of reporters.

During Convention Week beginning Aug. 24, "Three Star Extra"

( Monday- through-Friday, 6:45-7 p.m. EDT) and many "News-on-the-Hour"
broadcasts will originate in Atlantic City. A special program reviewing
the highlights of the convention will be presented Friday, Aug. 28
from 9 '*05 to 10 p.m. EDT. It will be sponsored by the Gulf Oil
Corporation.

NBC-New York, 8/11/64

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NBC TRADE NEWS

August 11, 1964

GLENBROOK LABS BUYS INTO SIX NBC-TV
PRIME-TIME PROGRAMS FOR 1964-65

Glenbrook Laboratories, a division of Sterling
Drug, Inc. has purchased sponsorship in six NBC-TV prime¬
time programs for 1964-65, it was announced today by
Don Durgin, Vice President, Television Network Sales, NBC.

The programs are "The Andy Williams Show,"

"The Jonathan Winters Show," "The Alfred Hitchcock Hour,"
"Wednesday Night at the Movies," "The Jack Paar Show" and
"Saturday Night at the Movies."

The order was placed through Cunningham & Walsh,

Inc .

o

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020

.

'

NBC COLOR TELEVISION NEWS

August 11, 1964

28 LATE-RELEASE, FIRST-TELECAST FILMS (MOST IN COLOR)

SET FOR NBC'S "WEDNESDAY NIGHT AT THE MOVIES"

Series Debuts Sept. 16 with "To Catch a Thief,"

Starring Cary Grant and Grace Kelly

"To Catch a Thief," color feature which inaugurates the
1964-65 debut of "Wednesday Night at the Movies" on Sept. 16,
illustrates several important facets of the outstanding package of late-
release, first-telecast films from Paramount and Metro-Goldwyn-Mayer
to be presented on the NBC-TV Network in the 9-11 p.m. NYT timeslot.

In addition to the 28 films — most in color — to be tele¬
cast, "Wednesday Night at the Movies" will offer two "Project 120"
feature-length color movies produced especially for television by
Universal-TV.

Some $308,000,000 is the box-office gross of the 56 motion
pictures which will be telecast next season on NBC-TV' s "Wednesday Night
at the Movies" and "Saturday Night at the Movies," according to the
trade paper Variety.

"To Catch a Thief," starring Cary Grant and Grace Kelly, was
released in 1955. It is included in Variety's list as an "All Time
Grosser. "

Grant is one of 20 stars represented in Boxoffice Magazine's
Top 50 All American Favorites for 1963 who will be seen in one or more
of the "Wednesday Night" films. The others are: Shirley MacLaine,

(more )

PRpcc; npPADTytrMT MATIHMAI RDHA nr A^TIN^ POMPANV. 30 RDPKFFFI I FR PI A7A N F W YORK 90. MFW YORK

'

’ »

2 - Wednesday Night at the Movies1

Audrey Hepburn, Paul Newman, Doris Day, Elizabeth Taylor, Kirk
Douglas, Charlton Heston, Debbie Reynolds, Bette Davis, Glenn Ford,

Bob Hope, Robert Mitchum, Deborah Kerr, Lucille Ball, William Holden,
Jerry Lewis, Leslie Caron, and Natalie Wood.

Approximately two out of three of these films are post-1955
releases. However, a third were first shown in 1958 or later.

The "Wednesday Night at the Movies" features (dnd their stars)

include:

"Career" — Shirley MacLaine, Dean Martin and Anthony

Franc iosa.

"The Sad Sack" — Jerry Lewis.

"Julie" — Doris Day, Barry Sullivan and Louis Jourdan.

"Fancy Pants" — Bob Hope and Lucille Ball. (Color)

"Detective Story" — Kirk. Douglas and Eleanor Parker.

"But Not for Me" — Clark Gable and Carroll Baker.

"Adam’s Rib" — Spencer Tracy and Katharine Hepburn.

"The Catered Affair" — Debbie Reynolds and Bette Davis.

"The Angry Hills" — Robert Mitchum.

"Thunder in the East" — Alan Ladd, Deborah Kerr and Charles

Boyer.

"Just For You" — Bing Crosby, Jane Wyman and Natalie Wood.

(Color )

"The Rack" — Paul Newman, Anne Francis and Lee Marvin.

"Green Mansions" -- Audrey Hepburn and Anthony Perkins.

(Color )

"Fear Strikes Out" -- Anthony Perkins and Karl Malden.

"Beau James" -- Bob Hope and Vera Miles. (Color)

"Torpedo Run" — Glenn Ford, Ernest Borgnine and Dean Jones.

(Color )

(more )

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( aolol )

• 3 ~ "Wednesday Night at the Movies'

"This Could Be the Night" -- Jean Simmons, Anthony Franciosa
and Paul Douglas.

"Gaby" — Leslie Caron, John Kerr and Sir Cedric Hardwicke.

(Color )

"Key to the City" — Clark Gable, Loretta Young and
Marilyn Maxwell.

"The Last Voyage" -- Robert Stack, Edmond O'Brien and
Dorothy Malone. (Color)

"Cry Terror" — James Mason, Rod Steiger and Inger Stevens.
"The Naked Jungle" — Charlton Heston and Eleanor Parker.

(Color )

"Atlantis, the Lost Continent" — Anthony Hall, Joyce Taylor
and John Dali. (Color)

"We're No Angels" -- Humphrey Bogart, Peter Ustinov and
Joan Bennett. (Color)

"Elephant Walk" — Elizabeth Taylor, Dana Andrews and
Peter Finch. (Color)

"Hot Spell" — Shirley Booth, Anthony Quinn and Shirley

MacLaine.

"Hell Is for Heroes" — Steve McQueen, Bobby Darin, Bob
Newhart, Fess Parker and Nick Adams.

- o -

NBC-New York, 8/11/64

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NBC FEATURE

August 11, 1964

PLENTY TO CONCENTRATE ABOUT AUG. 25

Two events will be celebrated simultaneously
on NBC-TV's "Concentration" on Tuesday, Aug. 25. The
Monday -through-Friday 11 a.m. EDT show will reach its sixth
birthday, and host Hugh Downs and his former college class¬
mate, Phyllis Diller, a contestant on the anniversary show,
will have a reunion.

Phyllis and the "ambassador from Brooklyn,"
comedian Phil Foster, are the two contestants on the show.
Their winnings will be given to charity.

Phyllis Diller and Hugh Downs were fellow
students at Bluffton College in Ohio back in the early
Forties. However, Phyllis's college training and Phil
Foster's Brooklyn-trained ability to play games stand both
comedienne and comedian in good stead.

The show is, according to producer Norman
Blumenthal, "a tour de force of gamesmanship, as the two
spar for prizes, points and laughs."

PRESS DEPARTMENT, NATION AL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA. NEW YORK, NEW YORK 10020

.

.

JACK TRACV
ROOM 320

M THE NATIONAL BROADCASTING COMPANY

i Rockefeller Plaza, New l ork, N. Y. 10020 * ~ X “ H

August 12, 1964

NBC 1 S BOARD OF DIRECTORS APPROVES $100,000 CONTRIBUTION

TO EDUCATIONAL STATION WETA-TV, WASHINGTON, D.C.

The Board of Directors of the National Broadcasting Company
has approved a contribution of $100,000 to educational station WETA-TV,
Washington, D. C., to be applied towards the capital costs of the
station's current facilities improvement.

The contribution was announced today by Robert W. Sarnoff,
Chairman of the Board of NBC.

In making the grant known, Mr. Sarnoff said: "We recognize
the substantial value of the services WETA-TV has been providing —
even with inadequate facilities — to the students and teachers of
many school systems in the Washington area and to the general public.

We know that with the improvements being planned, the station will be
able to reach a larger audience, both in schools and out, with expanded
programming. As a broadcasting company with community responsibilities
in Washington, NBC is glad to contribute to the realization of WETA-TV’ s
very worthwhile goals."

Max M. Kampelman, Chairman of the Board of Trustees, Greater
Washington Educational Television Association Inc., said: "The
nation's capital owes a debt of appreciation to the National Broadcasting
Company for its most generous contribution of $100,000 to this

(more )

jess Department, Room 320

.

jfl

2 - Contribution

community’s educational television station. It is my
privilege as Chairman of the Board of Trustees of the Greater
Washington Educational Television Association Inc. to express
my thanks to the National Broadcasting Company on behalf of
my Board* the 800 schools in this area who are serviced by
our station, and the ever growing number of listeners and
viewers who understand the importance of non-commercial
television to a community’s growth and development.”

o

NBC-New York, 8/12/64

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NBC TRADE NEWS

August 12, 1964

DAYTIME SALES TOTALING $13,500,000 FROM 37 ADVERTISERS

RECORDED FOR MONTH OF JULY BY NBC TELEVISION NETWORK

Daytime sales totaling $13,500,000 from 37 advertisers have
been recorded for the month of July by NBC -TV, it was announced today
by James G. Hergen, Director of Daytime Sales, NBC Television Network.

Highlighting the July daytime sales volume was a total of
$6,000,000 recorded during the week ending July 24.

Orders for sponsorship were placed in every NBC-TV Monday -
through-Friday daytime program in which sponsorship was available.
These are "Make Room for Daddy," "Merv Griffin's Word for Word,"
"Concentration," "Jeopardy," "Say When," "Truth or Consequences,"
"Let's Make a Deal," "Loretta Young Theatre," "The Doctors," "Another
World," "You Don’t Say!" "The Match Game," "NBC News Afternoon Report"
and "NBC Day Report."

Orders were also placed in four NBC-TV Saturday morning
programs, "The Ruff and Reddy Show," "The Hector Heathcote Show,"
"Fireball XL5," "Dennis the Menace" and "Fury."

Advertisers (and their agencies) placing orders in NBC-TV
daytime programs during July follow:

Advertiser

Abbott Laboratories
Alberto-Culver Company
American Home Products Corp.
Block Drug Co.

The Borden Company

(more )

Agency

Tatham- Laird Inc .
Compton Adv. Inc.

Grey Adv.

Cunningham & Walsh Inc.
Young and Rubicam

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020

2 - Daytime Sales

Campbell Soup Co.

Needham, Louis & Brorby Inc.

Carter Products Inc.

Sullivan, Stauffer, Colwell & Bayles Inc

Coats & Clarks Sales Corp.

Fuller & Smith & Ross

Colgate-Palmolive Co.

Ted Bates & Company

Cotton Council

Fuller Sc Smith & Ross

The Dow Chemical Co.

Norman Craig Sc Kummel Inc.

Duffy-Mott Co. Inc.

Sullivan, Stauffer, Colwell Sc Bayles Inc

Frit o- Lay Inc.

Dancer-Fitzgerald-Sample Inc.

General Mills Inc.

Dancer -Fitzgerald-Sample Inc.

Needham, Louis Sc Brorby Inc .

Glenbrook Labs. Division of
American Cyanamid

Post-Keyes-Gardner Inc.

Grove Labs. Inc.
(Bristol-Myers Co. )

Doherty, Clifford, Steers Sc Shenfield

Inc .

Heinz, H. J. Company

Doyle Dane Bernbach, Inc.

Heublein Inc.

Fletcher Richards, Calkins & Holden Inc.

Household Products Div. of
American Cyanamid

Post-Keyes-Gardner Inc.

International Latex Corp.

Ted Bates Sc Co. Inc.

Jergens, Andrew & Co.

Cunningham & Walsh Inc.

Johnson, S. C. & Sons Inc.

Benton Sc Bowles Inc.

Kirsch Company

MacManus, John Sc Adams Inc.

Thos. Leeming & Co. Inc. &
Pacquin Inc.

Wm. Esty Sc Co.

Lever Brothers Co.

J. Walter Thompson

Mars Incorporated

Needham, Louis Sc Brorby Inc.

The Mennen Company

Grey Adv.

Miles Laboratories Inc.

Jack Tinker Sc Partners

National Cotton Council of
America

Fuller Sc Smith & Ross

(more )

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Pittsburgh Plate Glass

Company Ketchum, MacLeod & Grove

Plough Inc .

Lake- Spiro -Shurman Co.

Procter & Gamble Co.

Dancer-Ritzgerald-Sample Inc.

Ralston Purina Co.

Gardner Adv. Co.

Shulton Inc.

Wesley Associates, Inc.

Sunsweet Growers Inc .

Sullivan, Stauffer, Colwell & Bayles Inc

Vick Chemical Co.

Needham, Louis & Brorby Inc .

_ 0 _

NBC -New York, 8/12/64

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NBC TRADE NEWS
August 12, 1964

HUMBLE OIL TO SPONSOR NBC'S FOURTH TELECAST OF "THE REAL WEST,"
INTERNATIONALLY ACCLAIMED "PROJECT 20 " PRODUCTION

The "Project 20" production of "The Real West," winner of
more international awards than perhaps any other TV program, will have
its fourth showing on NBC Wednesday, Sept. 9 (9-10 p.m. EDT), The
Humble Oil & Refining Company will be the sponsor, through McCann-
Erickson of Houston.

As the program's on-camera storyteller, the late Gary Cooper
turned in his last professional performance. Donald B. Hyatt was the
producer-director. Philip Reisman Jr. wrote the script, and Robert
Russell Bennett composed and conducted the orchestral score.

It is estimated that more than 100,000,000 viewers throughout
the world have seen the program. It has been shown on TV in 18 foreign
countries to date: Canada, Argentina, Colombia, the United Kingdom,
Austria, Belgium, Czechoslovakia, Denmark, Finland, Norway, Sweden,
France, West Germany, Holland, Italy, Switzerland, Australia, and the
Malayan Federation.

The program had its premiere March 29, 1961, winning an
audience rating that put it among the Top Ten programs of the year. TV
critics across the country hailed it variously as "a classic," "of epic
quality," "a TV hit," "TV’s only genuine adult Western," "the most
engrossing picture of the West that has ever been done on television,"
and "superb from beginning to end." Others noted that it "put history
straight," "told the truth about the dirty Old West," and "was more
colorful than fiction." The program was repeated March 25, 1962, and
Sept. 12, 1963.

(more )

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020

2

The Real West’

It won the Prix Italia as the world's best TV documentary of
1961. In that competition it was the sole representative of U, S. net¬
work television and was the first U. S. entry ever to win the chief
award. It also won the Western Heritage Award, the CINE Golden Eagle
Award, the International Agricultural Film Competition in Berlin, and
the Fourth American Film Festival Award. It was honored with screen¬
ings at the Victoria Film Festival and the 12th International Tourist
and Folklore Film Week Festival in Brussels. It brought Philip
Reisman Jr. an award from the Writers Guild of America for "best
documentary" script of the year. A copy of the film is now in the
Library of Congress.

Distributed to schools, colleges and other institutions by
McGraw-Hill Film Division, the program has become a standard part of
the history curriculum of many schools. It has brought Into being in
the "Project 20" archives the finest and most complete collection in
existence of photographs of the American westward movement.

The program authentically portrays the American West of
1849-1900 through the "Project 20" still-pictures-in-action techniques
which "bring to life" hundreds of rare period photographs and prints
from government archives and from private hands. Structurally, the
program is made up of five segments: "The Way West," "The Gold
Seekers," "The Herdsmen and the Leather Slappers," "The Civilizers,"
and "The Indians."

"Of the many satisfying things that have come to us from the
program," Hyatt said, "the most satisfying is the thought that it is a
fitting epitaph to the career of Gary Cooper. It was in the making for
a year and a half and was completed just prior to his death. We are
very proud that he regarded it as the most satisfying work he had ever
done. "

NBC-TV PROGRAM HIGHLIGHT SEPT. 9

THE REAL WEST — Authentic portrayal by "Project 20" of American
West of 1849-1900; Gary Cooper, storyteller. (Repeat.)

- o - NBC-New York. 8/12/64

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*★★★★*

NBC NEWS ELECTION YEAR ’64

August 12, 1964

NBC NEWS’ TV CONTROL ROOM AT THE DEMOCRATIC CONVENTION WILL
FUNCTION LUCE NEWSPAPER, EXCEPT ’YOU WRITE, EDIT AND PUBLISH
IN ONE OPERATION, ’ STATES EXECUTIVE PRODUCER REUVEN FRANK

NBC News’ television control room at the Democratic national
convention has been organized to work like a newspaper, "except that
you write, edit and publish in one operation," says Reuven Frank,
executive producer of the coverage on NBC-TV.

"We have adapted the functions of a newspaper to the mechanics
of television," Frank explains. "The entire control room for this
year’s conventions was reorganized to serve not the technical require¬
ments but the editorial requirements. We began this approach in 1956,
improved it in i960 and made it even better this year.

"The analogy to print media is useful only if you keep in
mind that everybody is working on the same thing at the same time. All
the sequential processes of print are, with us, simultaneous. And
nothing can be called back."

This reorganization along journalistic rather than technical
lines may be a key reason why NBC News’ coverage of the recent
Republican convention was so highly acclaimed.

At the Democratic convention in Atlantic City, which opens
Monday, Aug. 24, the control room will be located in the work area
under the balcony in Convention Hall. It will be partitioned into

(more)

'

2 - Control Room

three separate units, as it was for the Republican convention. The
plan of operation is this:

The "outside" unit, on the left, is responsible for all
sources of news away from the convention hall. These include the hotel
headquarters of candidates, arrivals of important persons at the airport,
motorcades, delegation caucuses and political rallies in other parts
of the convention city.

The "inside" unit in the middle is responsible for all
activity in the convention hall and the immediate area around it,
including interviews and reports by floor reporters and demonstrations
on the floor or outside the gates.

The third unit, on the right, is in charge of putting the
final "product" -- selected by Frank -- on the air. With this system,
Frank sits in the middle as an editor. He has two assistant editors,
one with the "outside" unit and the other with the "inside." They
inform him when reporters, backed by technical crews, are ready with a
story or interview. Frank then makes an instantaneous decision on
what "goes" or what does not. He estimates that he uses only one of
every four offerings.

"Once you set the system going, you just sit back and call
your shots," he says.

"Technically, the setup is extremely complicated. Everything
feeds into a tremendous transmitter area which looks like the inside of
the New York Telephone Company. It's much more complex than I can ever
hope to understand. But it works -- and, editorially, it is the simplest
thing possible . "

Frank said the NBC engineers deserve "tremendous credit" for

the extremely difficult job of developing technical facilities that

fulfilled the editorial requirements outlined to them.

- o - NBC-New York, 8/12/64

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’MR. NOVAK CUTS CLASS’ : JAMES FRANCISCUS TALKS ABOUT

HIS WORK AND HIS FAMILY IN ’SEVENTEEN’ ARTICLE

James Franciscus talks about himself * his career
on television and in films and about his family in an
article* "Mr. Novak Cuts Class," which will appear in the
September issue of Seventeen Magazine. Accompanying the
article by Edwin Miller is a full page mailing picture of
the handsome actor who plays the title role in the NBC-TV
series "Mr. Novak" (Tuesdays 7:30 p.m. EDT) . "Mr. Novak"
starts its second season on NBC-TV Sept. 22.

NBC -New York, 8/12/64

...

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NBC NEWS ELECTION YEAR ’64

August 13, 1964

"A POLITICAL CONVENTION IS, BY ITS VERY NATURE, NEVER DULL,"

SAYS NBC 1 S JULIAN GOODMAN, AND HE GIVES THE REASONS

"A political convention is, By its very nature, never dull,"
says Julian Goodman, Vice President, NBC News, for whom the Democratic
Convention opening Aug. 24 in Atlantic City will complete his fifth set
of conventions.

"All things being relative, some are more exciting than
others, but there is always an element of surprise, there is always an
atmosphere of high-spirited activity, and, most important, there is
always the knowledge that our nation’s highest office is at stake,"
he said.

"You don’t have to try to be entertaining when you report a
convention. News has a built-in fascination for everyone who cares
what’s going on in the world. The convention story tells itself, and
all you have to do is cover the developments as they come along."

Mr. Goodman again will be second-in-command to William R.
McAndrew, Executive Vice President in charge of NBC News, in directing
the largest contingent of newsmen and technicians ever to cover a
national convention.

"Tape has made a major contribution toward keeping convention
coverage lively," he said. "There are always lulls in the proceedings,
and a playback of some event that happened earlier or an interview
that couldn't be presented live not only bridges the gap but may

(more )

:

2 - Julian Goodman

provide viewers with some information that will make the events to
come more interesting and meaningful.

"Even when the trend of events seems completely predictable*
you can’t be sure that things will stay on an even keel. A sleepy
session of the 1956 Republican Convention came to life in a hurry when
a delegate from Nebraska nominated a mythical candidate — Joe Smith —
for Vice President. The delegate admitted to reporters a short time
later that Joe Smith was merely a symbol of an open convention* but a
lot of people meanwhile had gotten pretty excited about the incident.

"John Chancellor’s ’arrest* at the recent Republican
convention in San Francisco was the same kind of thing. When John
stood on his journalistic rights and refused to leave the convention
floor* and when police escorted him out* millions of television viewers
were treated to one of those unexpected happenings that brighten a
routine stretch of activity.

"Atlantic City undoubtedly will have its exciting moments*
too* and NBC’s cameras will catch the action.”

- o -

NBC -New York, 8/13/64

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NBC COLOR TELEVISION NEWS

August 13, 1964

SENATOR GOLDWATER ON ’JACK PAAR PROGRAM’ OCT. 30

Senator Barry Goldwater, the Republican
Presidential nominee, will be a guest on "The Jack Paar
Program" colorcast Friday, Oct. 30 (10-11 p.m. NYT).

Senator Goldwater has made two previous appear¬
ances with Paar -- March 22, 1963 and Jan. 31, 1964.

A high-ranking Democrat is expected to be a guest
on the program on Friday, Oct. 23, as spokesman for
President Lyndon B. Johnson.

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

.

-

.

NBC RADIO NETWORK NEWS
August 13, 1964

BEN GRAUER WILL INTERVIEW NOTED PERSONALITIES IN EUROPE

FOR NBC RADIO’S "TOSCANINI— THE MAN BEHIND THE LEGEND"

NBC’s Ben Grauer will tape interviews in England* France* and
Italy with people who have been associated there with the career of the
late Arturo Toscanini. Grauer* who is regular interviewer on the NBC
Radio series "Toscanini — the Man Behind the Legend" (network* except
WNBC* Wednesdays, 9:05 p.m. EDT; WNBC only* Sundays* 11:10 p.m. EDT),
will interview musicians and people associated with the personal life
of Maestro Toscanini, who have not been available previously for this
radio series.

Among those scheduled to be interviewed by Grauer are British
conductors Sir Adrian Boult* Sir Malcolm Sargent* pianist Dame Myra
Hess, and Sir John Barbirolli* who followed Toscanini as conductor of
the New York Philharmonic Symphony. In Italy* Grauer will interview
conductor-cellist Franco Ferrara; author Filippo Sacchi* whose book
"The Magic Baton" is a penetrating analysis of Toscanini’s art; Mario
La Broca* impresario of the noted La Fenice Opera; Cesare Frugoni*
Toscanini's physician for several decades; Guglielmo Barblan* director
of the Milan Conservatory of Music; American mezzo-soprano Gladys
Swarthout* living in Florence; and Signora Fosca Crespi* widow of the
publisher of the Milan newspaper* Corriere della Sera* who will discuss
the world premiere of Puccini’s "La Boheme" in 1896, which was conducted
by the young Toscanini* and which she attended.

Grauer will seek out other associates of Toscanini who can
further illuminate the life and career of the conductor, who in his
seven decades of conducting achieved world fame* though he always tried
to shun the spotlight. _ o -

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020

o ; . .

'

WHAT IS JOHNNY CARSON REALLY LIKE?

Ed McMahon Gives Answer in Coronet Magazine Article

Ed McMahon tells "What Johnny Carson Is Really Like" in the
September issue of Coronet Magazine, to be released Aug. l8.

The announcer on NBC-TV's "Tonight Show Starring Johnny
Carson" (Monday through Friday colorcasts, 11:15 p.m.-l a.m. EDT) ,
goes on record that "there aren’t any two sides to Johnny Carson.

He’s just as funny off stage as on." McMahon adds, "You can't say
three serious sentences to Johnny before he has twisted them into
something comical -- usually with nothing more than a typical Carson
mannerism, facial expression or a loaded silence. Carson isn’t the
kind of comedian who needs prepared material . "

McMahon says that the one way to rile Carson is to be
inefficient: "One of the hardest workers in the business, Johnny is

always going full blast. He's very efficient; there's no wasted
motion on trivia, every move counts. And he wants the people around
him to operate the same way. He’s irritated when they don’t."

The "Tonight" announcer gives a sketch of what life is
like on the show for Carson and his staff, who have found that the
late-night show "is not a program at all, but a way of life."

NBC-New York, 8/13/64

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NBC NEWS ELECTION YEAR ’64

August 13, 1964
NBC NEWS POLITICAL PERISCOPE

Atlantic City, with a population of 60,000, becomes the
smallest city ever to host a national political convention when the
Democratic Party meets there Aug. 24-27. However, the resort city
is well accustomed to handling crowds. More than 6,000,000 persons
each year use the eight miles of beach, spending more than three-
quarters of a billion dollars annually.

* * *

The Democratic convention will be held in mammoth Convention
Hall, the largest such edifice in the world. Opened in 1929 at an
original cost of $15 million, the hall occupies seven acres of ground
fronting on the famed Atlantic City Boardwalk. The building itself
has a ceiling 135 feet above the main floor level and measures 675
feet in length and 351 feet in width. Such events as football, base¬
ball, hockey and soccer matches have been held there, as well as
circuses and rodeos. The main auditorium can seat 4l,000 people,

with another 25,000 in the other meeting rooms.

* * *

Built into the hall is the world’s largest console organ,
which will be supplying music during the convention. The 150-ton
organ has 455 ranks of 33,112 pipes, some as long as 64 feet. Eight
large blowers of 40 to 60 horsepower each supply wind for the organ,

(more)

"

'*• i *- . ' »

2 - Periscope

which has seven main keyboards, plus 1,439 hand-controlled "tablets"
which an organist also can use. The organ cost $400,000 in 1929,
less than one-third of what it would cost to build today. A second
"smaller" organ that cost $100,000 also is in operation.

# * *

NBC News correspondent Edwin Neman, who handled one of the
key television floor assignments at the GOP Convention at San
Francisco and will do a repeat performance at Atlantic City, recently
described on the "Huntley-Brinkley Report" a journalist’s lexicography
during times of crisis.

Said Newman: "Today, for example, an uneasy truce exists
in Cyprus. True enough, no doubt. But who ever heard of an easy
truce, or a comfortable one? If one did turn up, it would escape
notice, because reporters would not be sent to cover it.

"In Vietnam, there was a confrontation. In this
confrontation, the United States and China were eyeball to eyeball,
which must have taken some arranging, considering President Johnson's
height and Mao Tse-tung's, not to mention the different shape of their
eyes. When they were eyeball to eyeball, it was China that blinked
first, thereby revealing itself as a paper tiger, because that is
what paper tigers do.

"During this time, many things hung in the balance -- peace,
the United Nations, NATO, and so forth. The trouble with journalists
hanging things in the balance is that they never put them back when
they have finished with them. The fate of the UN and NATO and so on
should be returned to the closet where such things are stored so
that they can be freshly hung in the balance next time."

* * *

(more)

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Ron Nessen, NBC News correspondent, is looking forward to
another "battle of elbows" while covering the Democratic convention
for NBC Radio. Nessen says half the job of getting stories on the
convention floor is fighting through the marching bands, demonstrations
and the crush of delegates and alternates to where the news is
happening .

"Occasionally," he said, "we are given some advance notice
of what we may expect, but for the most part it just happens and we
fight the battle of the elbows to get the story."

NBC-New York, 8/13/64

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>M THE NATIONAL BROADCASTING COMPANY

• Rockefeller Plaza, New York, N. Y. 10020

August l4, 1964

WMAQ-TV WILL BE NEW CALL- LETTER IDENTIFICATION
FOR CHANNEL 5, NBC -OWNED CHICAGO OUTLET

Early Monday morning , Aug. 31* Chicago area viewers will
welcome a "new" station to the television spectrum, as WMAQ-TV signs on
to begin its first day of operations.

If the picture looks familiar, it’s because WMAQ-TV is the
new call-letter identification for the NBC-owned Channel 5 outlet in
Chicago, after over 15 years' operation as WNBQ.

In announcing the adoption of the WMAQ-TV call letters,

Lloyd E. Yoder, NBC Vice President and General Manager, WNBQ-WMAQ
said: "The identification of the NBC Radio and Television operations in

Chicago have long been associated with quality broadcasting in both
media. It seems only logical that both members of the 'NBC Family'
should have the same 'family' name."

"The pioneering efforts and 42-year history of prestige
broadcasting by radio station WMAQ and the illustrious 15-year TV
history of Channel 5 provide high standards for WMAQ-TV to emulate as
the station continues to strive for the highest quality of television
programming . "

The call letters WNBQ, long identified with pioneering
efforts in bringing the "Chicago school of television" to the nation,
in becoming the world's first all-color television station, and in
becoming Chicago's most honored TV station with a lengthy list of
awards, will be replaced by call letters with an even longer history

(more )

JACK TRACY
ROOM 320

2-X-H

ss Department, Room 320

.

■

2 - WMAQ-TV

of broadcast achievement. WMAQ, the call letters of Channel 5‘s sister
NBC radio station in Chicago, have a 42-year history as one of the
nation’s leading stations.

Channel 5 began commercial operation on Jan. 7, 1949. It
previously beamed its first test pattern picture to Chicago in
September, 1948, and several special programs in the fall of 1948
preceded the formal beginning of full-scale telecasting on a day-to-
day basis.

The "Chicago style of television" was introduced to the nation
through Channel 5 programs and personalities, as many of the local shows
were beamed to the country via NBC-TV. Personalities included Dave
Garroway, Fran Allison, Hugh Downs, Don Herbert, Burr Tillstrom and
Marlin Perkins, and such programs as "Garroway at Large," "Mr. Wizard,"
"Kukla, Fran and Ollie," "Zoo Parade," and "Ding Dong School'" among
many others.

Channel 5’s leadership in color TV and NBC’s pioneering
efforts in color were dramatized and accelerated when the station be¬
came the world's first all-color television station in April of 1958.
Since then, all local studio originations have been colorcast on
Channel 5* as NBC and the station have continued their leadership in
this vital area of telecasting.

During the past year, Channel 5 averaged between 55 and 60
hours per week of colorcasting of both local and network programs. An
even greater number of color hours will be seen on WMAQ-TV in the new

season.

(more )

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In recent years, the introduction of such programs as
"Artists’ Showcase," "It’s Academic," "Len O’Connor’s News Analysis,"
"Dateline: Chicago," "Invest in America" and "Spirit of Man," along
with individual programs in the network’s "NBC Children’s Theatre"
series, have garnered a string of major awards and added to the prestige
of Channel 5.

These programs, as well as such long-time favorites as "City
Desk," Everett Mitchell’s "Town and Farm" and "The Jack Eigen Show"
will continue to be seen on the NBC-owned Chicago TV outlet.

NBC-New York, 8/14/64

......

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THE NBC WEEK-END RADIO SERVICE

_

| NBC RADIO’S "MONITOR" TO EXPAND

! - -

FOR RELEASE MONDAY, AUG. 17

NBC Radio’s "Monitor" will expandl

Effective the weekend of Oct. 3-4, "Monitor" will add another
hour to its present 15-hour schedule. The additional 60 minutes will
be presented on the Sunday afternoon segment which is now broadcast
from 3-6 p.m. NYT. Beginning Oct. 4, it will begin at 2 p.m. NYT.

The announcement of the expansion of "Monitor" was made by
William K. McDaniel, Executive Vice President in charge of the NBC
Radio Network. Mr. McDaniel explained that the expansion was due to the
ever increasing demands of affiliates and advertisers who felt the
additional hour service would be of great value.

"Monitor," now in its ninth year, has compiled more hours of
broadcasting than any other radio program in history. It is hosted by
David Wayne (Saturday, 9 a.tn.~12 noon NYT), Barry Nelson (Saturday,

3-6 p.m. NYT), Gene Rayburn (Saturday, 7 *-30-10: 30 p.m. NYT), James Daly
(Sunday, 2-6 p.m. NYT) and Frank Blair (Sunday, 7-10 p.m. NYT).

The ever growing "Monitor" family will expand as of the
weekend of Oct. 3 to include the zany services of Phyllis Diller. Miss
Diller's "Monitor relatives" include Jonathan Winters, Arlene Francis,
A1 Capp, Selma Diamond, Nichols and May, Ethel and Albert, Hugh Downs,
Mel Allen and Joe Garagiola.

(more )

'RESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 1 00 20

'

■

. • ■

2

'Monitor* to Expand

Other programming changes on the NBC Radio Network effective
Oct. 4 include the rescheduling of "Dorothy Gordon's Youth Forum" and
"The Catholic Hour." The former, now heard from 2:05-2:30 p.m. NYT,
will be broadcast from 11:05-11:30 a.m. NYT. "The Catholic Hour" moves
to 1:05-1:30 p.m. NYT. Previously, it has been scheduled from 2:30 to
3 p.m. NYT.

- o -

NBC-New York, 8/14/64

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NBC TRADE NEWS

August 14, 1964

CONSOLIDATED CIGAR BUYS FULL NBC-TV NETWORK SPONSORSHIP
OF 'MEET THE PRESS' ON ALTERNATE SUNDAYS

Consolidated Cigar Corp. has purchased full network
sponsorship of "Meet the Press" on alternate Sundays on NBC-TV, it
was announced today by Don Durgin, Vice President, Television Network
Sales, NBC.

The award-winning NBC News panel interview program will
enter its l8th year in November. It is colorcast Sundays, 6-6:30 p.m.
EDT on the NBC-TV Network. (The program is also a regular presenta¬
tion on the NBC Radio Network Sundays, 6:30-7 p.m. EDT.)

The Consolidated Cigar purchase was made through Compton
Advertising Inc.

PRESS DEPARTMENT. NATIONAL BROADCASTING COMPANY. SO ROCKFFFI I FR PI A7A MFW vnOK Men/ vnni/ irwin

NBC TRADE NEWS

August l4* 1964

COMPLETE SPONSORSHIP OF NBC'S COLORCAST OF

MACY’S THANKSGIVING DAY PARADE ANNOUNCED

Complete sponsorship of the colorcast of Macy's
Thanksgiving Day Parade on NBC-TV by Mars Incorporated* the
Vick Chemical Co. Div. of Richardson-Merrell Inc.* and the
Procter & Gamble Co.* was announced today by Don Durgin*
Vice President* Network Sales* NBC Television Network.

The New York annual holiday event -- now in its
38th year -- will be televised live in color Thursday*

Nov. 26 (10-11:30 a.m. EST) on NBC-TV.

The Mars order (for M & M Candies) was placed
through Ted Bates & Co. Inc.* the Vick order through Morse
International Inc.* and the Procter & Gamble order (for
Crest Toothpaste) through Benton & Bowles Inc.

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK IOOQO

NBC COLOR TELEVISION NEWS

August l4, 1964

NOTE TO EDITORS;

The appearance of Senator Barry Goldwater on
NBC-TV’s "The Jack Paar Program" colorcast Friday, Oct. 30
( 10-11 p.m. NYT), as announced, is conditional on suspension
of the equal opportunities provision of Section 315 of the
Federal Communications Act with respect to the Presidential
election.

PRESS DEPARTMENT. NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

•

★ *
★ \

£ ★
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********

NBC NEWS ELECTION YEAR ’64

SENATORS HUBERT H. HUMPHREY AND EUGENE J. MCCARTHY TO BE AUG. 23
•MEET THE PRESS* GUESTS IN FULL-HOUR ATLANTIC CITY INTERVIEW

FOR RELEASE MONDAY. AUG. 17

On Sunday. Aug. 23 (NBC-TV, 5:30 to 6:30 p.m. EDT) "Meet
the Press" will conduct a one-hour convention special interview with
Senators Hubert H. Humphrey and Eugene J. McCarthy, both Democrats
from Minnesota and both high in the list of those being considered as
a running mate for President Johnson.

The program will be telecast live in black and white from the
NBC studios in Convention Hall, Atlantic City on the NBC-TV Network.

The program will also be carried on the NBC Radio Network from
6:05 to 7 p.m. EDT.

The panel will include John Steele of Time Magazine,

Benjamin Bradlee of Newsweek, and NBC Washington correspondent Ray
Scherer. Lawrence E. Spivak is producer and permanent panelist of
"Meet the Press." Edwin Newman of NBC News will moderate.

- NBC PROGRAM HIGHLIGHT AUG. 23 * -

"MEET THE PRESS": Senators Hubert H. Humphrey
and Eugene J. McCarthy will be interviewed in
expanded "Meet the Press" special from Atlantic
City. I

’

' I'

NBC TRADE NEWS

PREMIERE

August 14, 1964

'THE JACK BENNY SHOW' STARTS AS NBC-TV
FRIDAY NIGHT SERIES SEPT. 25

Jack Benny, renowned "39-year-old" star of television, concert
hall, nightclubs, motion pictures and the Broadway stage, will return
to NBC Friday , Sept , 25 as star of "The Jack Benny Show" (NBC-TV
Network, 9:30-10 p.m. EDT). His broadcasting career began with NBC
exactly 32 years ago, when he made his NBC Radio Network debut in 1932.

"The Jack Benny Show" will be sponsored by the State Farm
Insurance Companies, through Needham, Louis & Brorby Inc., and by Miles
Laboratories Inc. through Jack Tinker & Partners.

For the premiere of "The Jack Benny Show," executive producer
Irving Fein has signed America's famous animal foursome, the Marquis
Family Chimpanzees. The chimps- -Papa Axil, Mama Candy, Son Enoch and
Daughter Cindy-^will romp before the cameras with Benny, who will be
joined also by some newsworthy surprise guests, human variety. In
keeping with his premiere show tradition, Benny will make the show a
topical one.

"The Jack Benny Show" will be produced and directed by Norman
Abbott and written by Sam Perrin, George Balzer, A1 Gordon and Hal
Goldman. Three of Benny's long-time favorites will appear on the show:
Eddie "Rochester" Anderson, Dennis Day and Don Wilson. Guest stars
will appear throughout the season. Among them are Bob Hope and Andy
Williams (stars of their own NBC-TV series), Abbe Lane, Connie Francis,
Lucille Ball, and Mr. and Mrs. James Stewart.

(more )

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020

,

. ■•••■ '

2 - ’The Jack Benny Show*

On 12 different occasions in the past 13 years, "The Jack
Benny Show" has been nominated for Emmy Awards by the National Academy
of Television Arts and Sciences. Benny himself has won several Emmys
as television’s top comedian and for "best continuing performance by an
actor." One of the comedy sketches which won him an Emmy was one in
which he appeared with the Marquis chimps.

Although Benny has long since achieved fame, fortune and
position, he gives no thought to retiring. Before starting his 1964-65
season with NBC-TV, the veteran comedian made a flight to Australia
where he performed on TV and won ovations. He also played a nightclub
engagement at Lake Tahoe.

- NBC-TV PROGRAM HIGHLIGHT SEPT. 25 -

THE JACK BENNY SHOW: Jack Benny returns to NBC, joined
by his noted cast. Program includes Marquis Family
Chimpanzees and introduces some newsworthy surprise
guests. (Premiere. )

NBC -New York, 8/14/64

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CREDITS FOR 1 THE JACK BENNY SHOW' ON NBC-TV

Time :

NBC-TV Network, Fridays, 9:30-10 p.m. NYT

starting Sept. 25.

Star:

Jack Benny.

Featuring:

Dennis Day, Don Wilson and Eddie

"Rochester" Anderson.

Format :

Half-hour comedy with regular featured

cast and guest stars.

Executive Producer:

Irving Fein.

Producer-Director:

Norman Abbott.

Writers :

Sam Perrin, George Balzer, Hal Goldman,

A1 Gordon.

Associate Producer:

Hal Burke.

Music Director:

Mahlon Merrick.

Art Director:

John J. Lloyd.

Director of Photography:

Nick Musuraca, A.S.C.

Film Editor:

J. R. Whittredge, A.C.E.

Sponsors (and agencies)

State Farm Insurance Companies (Needham,

Louis & Brorby Inc.); Miles

Laboratories Inc. (Jack Tinker &

Partners ) .

Origination:

Taped at NBC, and filmed at Revue

Universal City Studios.

Production :

A Revue- J & M Production.

NBC Press Representatives:

Jane Ober (Burbank); Betty Lanigan (New

York) .

- o - NBC -New York, 8/14/64

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JOHNNY CARSON TO BE NAMED ’PERSONALITY OF THE YEAR* BY
VARIETY CLUBS INTERNATIONAL AT WASHINGTON BANQUET

Johnny Carson will be honored by Variety Clubs International
on Nov. 21 when the organization will name the headliner of the
"Tonight Show Starring Johnny Carson" (NBC colorcasts, Mondays through
Fridays, 11:15 p.m.-l a.m. EDT), the "Personality of the Year" for 1964.

Carson will accept the award at a banquet to be given in the
Regency Ballroom of the Shoreham Hotel in Washington, D. C. It is
expected that many Washington officials and their wives will attend.
Proceeds from the banquet will be given by the Variety Club Tent No. 11,
the sponsoring organization, to needy children of the world.

In 1952, NBC-TV star Perry Como was accorded the Variety
Clubs "Personality of the Year" citation. Other NBC stars so honored
included Steve Allen (in 1955, when he was the star of "The Steve Allen
Show" on NBC-TV), Jack Paar (in 1958) and Andy Williams (in 1959).

Last year's recipient was Sammy Davis Jr.

- o -

NBC-New York, 8/14/64

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NBC COLOR TELEVISION NEWS

ANNE BANCROFT SIGNED TO STAR IN WILLIAM INGE'S ORIGINAL
TV DRAMA FOR "BOB HOPE PRESENTS THE CHRYSLER THEATRE"

Oscar-winner actress Anne Bancroft has been signed to star in
William Inge’s original TV drama "Out on the Outskirts of Town"
scheduled as a highlight of NBC-TV Network’s "Bob Hope Presents the
Chrysler Theatre" colorcast series during the 1964-65 season.

This production marks the initial TV venture for playwright
Inge, whose Broadway and Hollywood successes include "Come Back, Little
Sheba," "Picnic" and "Bus Stop." It also marks the TV debut for
director Frank Corsaro whose Broadway credits include "Night of the
Iguana" and "The Rainmaker."

Miss Bancroft won her Academy Award as "best actress" of 1962
for her performance in the film "The Miracle Worker." Prior to this
she had won numerous awards for her Broadway role in the original
stage version of "The Miracle Worker," and also won the Antoinette Perry
Award in 1958 for her performance in "Two for the Seesaw." She made her
filmed TV debut on "Zane Grey Theatre" in 1957 * and her most recent TV
appearances have been on NBC-TV’ s "The Jack Paar Show" and "Chrysler
Presents a Bob Hope Comedy Special."

The "Bob Hope Presents the Chrysler Theatre" colorcast series
will have its season premiere Oct. 2. The "Chrysler Presents a Bob
Hope Comedy Special" series starts a week earlier. Sept. 25. All Hope-
Chrysler programs will be telecast in the Friday, 8:30-9*30 p.m. NYT
time period. - — o - NBC-New York, 8/14/64

'

JACK TRACV
ROOM 320

2-X-H

NBC NEWS ELECTION YEAR ’64

August 17, 1964

HOW NBC NEWS WILL OFFER COMPREHENSIVE
COVERAGE OF THE DEMOCRATIC CONVENTION

NBC News will cover the Democratic national convention on the

NBC-TV Network Monday , Aug . 24 through Thursday, Aug, 27 from 7 p.m.
EDT until the conclusion of each session, it was announced today by
William R. McAndrew, Executive Vice President in charge of NBC News.
The convention sessions are expected to end between 11 p.m. and 12
midnight EDT.

Preceding the convention coverage each night, the "Huntley-

Brinkley Report" will be telecast from Atlantic City, the convention
city, from 6:30 to 7 P.m. EDT and will include late developments in
the day’s convention activity. (WNBC-TV, New York, will carry the
"Hunt ley- Brinkley Report" from 6:30 to 7 p.m. EDT).

On the eve of the convention, Sunday, Aug. 23, NBC News will

present three consecutive specials from Atlantic City: a special
edition of "Sunday," 5-5:30 p.m. EDT, an expanded edition of "Meet the
Press," 5:30-6:30 p.m, EDT, and "Democratic Convention Preview," a
program in the "Campaign and the Candidates" series, 6:30-7:30 p.m. EDT.

Chet Huntley and David Brinkley, filling the same roles they

will have in NBC News’ convention coverage, will be anchor men of
"Democratic Convention Preview." The program will feature interviews
with key political figures by other NBC News correspondents, including
the four television floor reporters -- John Chancellor, Frank McGee,

(more )

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Edwin Newman and Sander Vanocur. It is intended to brief television
viewers on what to expect during the convention sessions.

This full-hour special program will be sponsored by the Gulf
Oil Corporation, sole sponsor of NBC*s television and radio coverage
of the conventions and the national election.

Senators Hubert H. Humphrey and Eugene J. McCarthy of
Minnesota, who are high in the list of those being considered for the
Vice Presidential nomination, will be interviewed on "Meet the Press."
The panel members will be John Steele of Time Magazine, Benjamin
Bradlee of Newsweek, NBC Ne\^s Washington correspondent Ray Scherer,
and Lawrence E. Spivak, producer and permanent panelist of "Meet the
Press." Edwin Newman will moderate.

The "Sunday" program, with Prank Blair as host, will present
a roundtable discussion by the television floor reporters and will show
how Atlantic City has prepared for the Democratic meeting, its first
political convention.

Fifteen other special programs — three daily — presenting
comprehensive coverage of the Platform Committee meetings will be
broadcast on NBC-TV Monday, Aug. 17 through Friday, Aug. 21, as
previously announced.

The NBC Radio Network will carry gavel-to-gavel coverage of
the convention sessions. Tentative starting times are: Monday ,

Aug. 24, 7:30 p.m. EDT; Tuesday, Aug. 25, 8 p.m. EDT; Wednesday,

Aug . 26 , 8 p.m. EDT, and Thursday. Aug, 27 , 7:30 p.m. EDT.

o

NBC-New York, 8/17/64

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2-X-H

JACK TRACY
ROOM 320

August 18, 1964

EASTERN AIR LINES, IN BIGGEST SINGLE TELEVISION AND RADIO PROGRAM
PURCHASE MADE BY AN AIR LINE, ACQUIRES EXCLUSIVE SPONSORSHIP
OF NBC’S COVERAGE OF THE PRESIDENTIAL INAUGURATION JAN. 20

In the biggest single television and radio program purchase
ever made by an air line. Eastern Air Lines today acquired exclusive
sponsorship of the National Broadcasting Company’s coverage of the
Presidential Inauguration Jan, 20, 1965.

The announcement was made by F. D. Hall, President, Eastern
Air Lines, and Robert E. Kintner, President, NBC.

Mr. Hall said, "Eastern is extremely proud to be sponsoring
this historic event. Not only does it afford us the further opportu¬
nity to serve the public but it will enable us to introduce to the
nation, in a comprehensive manner the greatly improved and expanded
services of a ’new’ Eastern Air Lines."

NBC News will cover the Inauguration in Washington, D. C.,
with a full complement of correspondents, headed by Chet Huntley and
David Brinkley. Television coverage will begin at 11 a.m. and
continue to 5:30 p.m, NYT. Radio coverage will parallel that of the
NBC-TV Network. Included in the Eastern purchase is a special 30-
minute nighttime television wrap-up of the highlights of Inauguration
Day, also broadcast Jan. 20.

The coverage will be carried nationally by 203 NBC-TV
stations and 196 radio stations.

The Eastern order was placed through Young & Rubicam.

!»* Department, Room 320

o

.

*+ *★★★ ^*
******

NBC NEWS ELECTION YEAR 64

NBC NEWS GIVES DETAILED TV COVERAGE
TO DEMOCRATIC PLATFORM COMMITTEE

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. l8 — NBC News
gave comprehensive coverage to the opening round of the
deliberations of the Democratic Platform Committee, Monday ,

Aug, 17 (NBC-TV, 1, 4:30, 9:30 p.m. EDT ) . The half-hour special
reports, three times daily, will continue through Fridajr, Aug. 21.

Highlights of the first day’s coverage were key policy
talks by Secretary of State Dean Rusk, Ambassador Adlai E.
Stevenson and Secretary of Defense Robert S. McNamara, an
interview with Representative Carl Albert (Okla. ) chairman of
the Democratic Platform Committee, and an analysis of the seating
problems which will confront the Credentials Committee next
Saturday, particularly in the case of the Mississippi delegation.
Light was thrown on this issue in an interview between John M.
Bailey, Democratic National Chairman, and NBC News correspondent
Sander Vanocur.

John Chancellor served as anchor man in Atlantic City and
Frank McGee performed the same role in Washington. Throughout the
day NBC News correspondents reported and interpreted trends that
may indicate the strategy to be adopted by the platform committee
on both national and foreign relations issues.

(more )

- . : i9i k < r»0 " d

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'

2 - Democratic Convention Coverage

The television anchor booth from which Chet Huntley and
David Brinkley will report the convention will have end sections
without glass where cameras can be positioned to cover the convention
floor below. One of these cameras will be specially equipped with
NBC’s new "electronic long lens" camera system for intimate closeups
of anyone on the vast convention floor.

NBC, 8/18/64

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NETWORK ELECTION SERVICE EXPANDED TO INCLUDE REPORTING
OP THE VOTES IN THE 435 CONGRESSIONAL RACES

Expansion of the Network Election Service to
include reporting of the votes in the 435 Congressional races
in the Nov. 4 election has been announced by the NES Board of
Managers.

When NES was organized by the networks and news
agencies, it was contemplated that it would cover only the
Presidential, Gubernatorial and Senatorial races in the 50
states and the District of Columbia. Addition of the
Congressional contests brings the total number of races to
be covered by NES to 547, including state-by-state reports
on the top races.

On Election Night, 1964, NES will employ more than
150,000 persons to cover the election — 135,000 field reporters,
plus 15,000 editors, tabulators and supervisors. There are
177,000 election precincts in the U. S., and an NES reporter
will be assigned to each of a large majority of the election
precincts .

NES will draw on the resources of ABC News, CBS
News, NBC News, the Associated Press and United Press
International to produce faster, accurate and uniform
returns on election night.

NBC-New York, 8/18/64

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*★ ******

NBC NEWS ELECTION YEAR ’64

ATLANTIC CITY’S CONVENTION HALL IS 99 % IN READINESS FOR
DEMOCRATIC SESSIONS, NBC NEWS' ROBERT TEAGUE REPORTS

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 18—

NBC News correspondent Robert Teague reports that physical prepara¬
tions in Convention Hall are "99 per cent complete," according to the
arena's manager, Frank McHue, and the Hall will be ready for the
Democratic convention by next Monday.

The preparations began July 1, with approximately 165
workmen — mostly carpenters, electricians and painters. The over-all
cost of the operation, excluding money spent by television and
radio personnel, is about $2,280,000, Two million dollars of this
was spent for a new air conditioning system which will be in opera¬
tion for the first time during the convention. The work costs include
$175*000 for chairs and $100,000 for lights. The painters used 60
gallons of blue paint and 30 gallons of white paint. No red paint
has been used.

The Democrats are planning to use all available space In
the seven-acre arena and expect that thousands of people not connect¬
ed with the convention are likely to come to Atlantic City, including
some World's Fair visitors from New York. It is expected that
visitors will total 50,000.

The Press Corps, including supporting technical and
clerical personnel is expected to total 6,000.

(more)

I

" : : :u?'

■

f>. . ■■

2 - Convention Hall

A New York advertising agency, Doyle Dane Bernbach Inc.,
is preparing 17 large photo murals as part of the Convention Hall
decoration. The largest, showing Presidents Kennedy, Roosevelt,

Truman and Johnson will be placed behind the main podium. Other
murals on the sides of the area will be pictorial dramatizations of
the campaign issues--farm policy, civil rights and others. One
convention official quipped, "there will not be a picture of Goldwater,
however, even though we think he’ll be an issue, too."

A souvenir stand in Convention Hall sells LBJ items includ¬
ing buttons, tie tacks, stickers, cowboy hats, decals, straw hats,
T-shirts and costume jewelry. The best seller so far is a T-shirt
for youngsters with a sign across the chest reading, "if we had our
say we’d vote for LBJ."

There is no political activity in the hall so far. The
convention staff’s main concern at the moment is arranging housing
and accreditation for the press.

The Democrats are gratified and a bit amazed over the
"wonderful cooperation" from local officials, since Atlantic City is
a Republican stronghold. It seems, they say, that the Republicans
are very anxious to have the Convention prove a big success, because
this would be good for Atlantic City and also influence the
Republican Party to hold a Convention in the future.

- o -

NBC, 8/18/64

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*★★★★*

NBC NEWS ELECTION YEAR ’64

NBC NEWS TO USE MORE MANPOWER AND TECHNICAL EQUIPMENT
FOR DEMOCRATIC CONVENTION THAN IT USED FOR GOP MEET

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 18--NBC News’
coverage of the Democratic national convention in Atlantic City will
employ more manpower and more technical equipment than NBC used to
cover the Republican convention.

William R. McAndrew, Executive Vice President in charge of
NBC News, said the reason for the increases in staff, television
cameras, tape machines and other electronic gear is that the Democrats
will not have a headquarters hotel as the Republicans did in San
Francisco. Pre-convention activity and events away from Convention
Hall during the Democratic meeting will be divided among several hotels,
he said.

The convention will open Monday, Aug. 24. Platform Committee
meetings are being held this week.

NBC has added about 50 cameramen and other technicians to
the Atlantic City contingent, bringing the total staff to over 700.

The number of TV cameras has been increased from 53 (in San Francisco)
to 77, and the number of tape machines from 15 to 18. The 77 cameras
do not include 12 that will be used for the pool coverage by the three
networks. There will be well over 100,000 feet of cable for the NBC
cameras, as compared with some 90,000 feet in San Francisco.

(more)

■

'

Democratic Platform Committee

"Today" (NBC-TV, Aug. 18) featured a live interview between
Dean Rusk and NBC correspondent Elie Abel in which the Secretary
of State discussed his foreign policy statements made yesterday
(Aug. 17).

The NBC News platform committee report Tuesday, Aug. 18
(1-1:30 p.m. EDT) emphasized economic factors, with Walter Heller,
government economist, and Secretary of the Treasury Douglas
Dillon pointing up the issue of prosperity. Elie Abel inter¬
viewed Sen. George Smathers, Fla., on Cuba, and Sander Vanocur
interviewed Georgia delegate Robert Richards on his civil rights
views. From New York, NBC News* Bill Ryan reported on Sen.
Keating's decision to run for reelection.

o NBC-8/18/64

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NBC NEWS

BROADCASTING'S LARGEST NEWS ORGANIZATION

‘EXPLORING1 COLORCASTS, DESIGNED FOR LEARNING
AND ENTERTAINMENT, TO START THIRD YEAR ON NBC

" Exploring,'1 the NBC colorcast series designed as both a tool
for learning and an instrument for entertainment, will begin its third
season on the air Saturday, Oct, 17 (12 noon to 1 p.m. NYT) . "Exploring"
is a Public Affairs presentation of NBC News.

As the season progresses, there will be 18 original programs,

13 full hours and five half-hours. Each full-hour show will be seen
Saturday from 12 to 1, and the half-hour shows will be scheduled
Saturdays from 12 to 12:30 p.m. EST.

Continuing to pursue the same objectives established when
the series began in 1962, "Exploring" will provide the teaching tool
that helps add new dimensions to classroom work. More specifically, it
enables the teacher to enrich her curriculum with experiences she cannot
give her students within the confines of the classroom.

The show justifies its title by "exploring" the entire
spectrum of human knowledge. It enables the child, through the eyes
of the TV camera, to look into microscopes, through telescopes, across
continents, to penetrate the center of the atom and the limits of
outer space. "Exploring," by dramatically using the almost limitless
tools of electronic science to complement classroom teaching, creates
in students a lively and responsive "readiness for learning."

The wide acceptance of the contribution "Exploring" has
made to school systems is proved by the fact that one out of every four
classrooms in the country now orient portions of their teaching

(more)

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA NEW YORK, N. Y. 10020

..

• . . > »

2 - 1 Exploring1

curricula to the show. Of the many devices offered to facilitate
this, the most important is the regular NBC publication of student
guides for distribution to principals of elementary and high schools.
Each student guide provides the teacher with advance information on
the next three upcoming programs, outlines goals, and suggests ways
in which teachers may broaden the scope of their teaching by utilizing
the series* educational values.

Dr. Albert R. Hibbs, nationally known scientist, will return
as host of the series. Dr. Hibbs is Senior Staff scientist at the
California Institute of Technology Jet Propulsion Laboratory. Host
of "Exploring" since its beginning. Dr. Hibbs previously had conducted
a science series on television in Los Angeles and has appeared on
several programs dealing with the U. S. space effort and other aspects
of science and education.

Also returning will be the Paul and Mary Ritts puppets,
lending their stylized illustrations of scientific and cultural
phenomena to the entertainment and educational blending of the program
format .

Scientific studies and explorations will predominate in
the full-hour shows. Language arts, music, social studies and
mathematics will occupy important places in program planning, as they
have in the past two years.

The motivating philosophy of the series remains unchanged --
to augment and reinforce classroom teaching and curricula wherever
possible, not to project the program as an autonomous and separate
educational device.

Ed Scherer, who was associate producer of the series for the
past two seasons, will produce "Exploring" in 1964-65. The writer
will be Ron Hob in.

NBC -New York, 8/18/64

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NBC COLOR TELEVISION NEWS

August 18, 1964

’SATURDAY NIGHT AT THE MOVIES,’ IN FOURTH NBC SEASON,

WILL PRESENT 30 FIRST-TELECAST , LATE-RELEASE FILMS
FROM PARAMOUNT AND M-G-M; MOST ARE IN COLOR

"Saturday Night at the Movies" will present 30 first-telecast
Paramount and Metro-Goldwyn-Mayer films, most in color and with
approximately two-thirds released in 1955 or later, when it returns for
its fourth season on the NBC-TV Network Oct. 3 in the 9“H P.m. NYT
time-slot .

"Strategic Air Command," starring James Stewart, June Allyson
and Frank Love joy, will be the premiere color film.

Some $308,000,000 is the total box office gross of the 58
motion pictures which will be telecast during the 1964-65 season on
NBC-TV’ s "Saturday Night at the Movies" and "Wednesday Night at the
Movies," according to the trade paper Variety.

These high-budget films will embrace every major entertainment
sphere and the Paramount movies are the studio’s first important post-
1948 films ever released to TV. The stars represented in the over-all
package read like a "Who’s Who" of the movie industry of the past decade.

Twenty-one of the stars of these films were included in Box-
office Magazine’s Top 50 All American Favorites for 1963. They are:
Gregory Peck, Mitzi Gaynor, William Holden, Alec Guinness, Glenn Ford,
Spencer Tracy, Elizabeth Taylor, Marlon Brando, Frank Sinatra, Shirley
MacLaine, Yul Brynner, Jerry Lewis, Tony Curtis, Janet Leigh, Kirk

(more )

. •

! :

.

2 - Saturday Movies

Douglas, Burt Lancaster, Katharine Hepburn, James Stewart, Charlton
Heston, Henry Fonda and Audrey Hepburn.

Other notable personalities represented in these films include
Grace Kelly, Anthony Quinn, Clark Gable, Anthony Perkins, Bing Crosby,
Dean Martin, Danny Kaye and Lana Turner.

The "Saturday Night at the Movies" features (and their stars)
will be selected from the following list:

"White Christmas" — Bing Crosby, Danny Kaye, Rosemary
Clooney and Dean Jagger. (Color)

"Annie Get Your Gun" — Betty Hutton, Howard Keel and Keenan
Wynn. (Color)

"Battleground" -- Van Johnson, John Hodiak and James Whitmore.
"Some Came Running" — Frank Sinatra, Shirley MacLaine and
Dean Martin. (Color)

"Les Girls" — Gene Kelly, Mitzi Gaynor, Taina Elg and Kay
Kendall. (Color)

"Bad Day at Black Rock" -- Spencer Tracy, Robert Ryan and
Anne Francis. (Color)

"Trial" — Glenn Ford, Dorothy McGuire and Arthur Kennedy.
"Rhapsody" — Elizabeth Taylor and Vittorio Gassman. (Color)
"The Caddy" — Jerry Lewis, Dean Martin and Donna Reed.

"The Brothers Karamazov" -- Yul Brynner, Maria Schell, Lee
J. Cobb and Claire Bloom. (Color)

"Houdini" — Tony Curtis and Janet Leigh. (Color)

"Betrayed" — Clark Gable, Lana Turner and Victor Mature.

(Color )

"Last Train from Gun Hill" — Kirk Douglas and Anthony Quinn.

(Color)

"Li’l Abner" — Peter Palmer, Julie Newmar and Stella Stevens.

(Color)

(more )

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"The Swan" — Grace Kelly, Alec Guinness and Louis Jourdan.

(Color)

"Riding High" — Bing Crosby.

"The Last Hunt" — Robert Taylor and Stewart Granger. (Color)
"Wild Is the Wind" — Anna Magnani, Anthony Quinn and Anthony

Franc iosa.

"Warpath" — Edmond O’Brien, Dean Jagger and Polly Bergen.

(Color )

"The Jayhawkers" — Jeff Chandler and Fess Parker. (Color)
"Three Violent People" -- Charlton Heston, Anne Baxter and
Gilbert Roland. (Color)

"The Rainmaker" — Burt Lancaster and Katharine Hepburn. (Coloi
"Don’t Give Up the Ship" — Jerry Lewis and Dina Merrill.

"The Teahouse of the August Moon" — Marlon Brando and Glenn
Ford. (Color)

"Designing Woman" — Gregory Peck and Lauren Bacall. (Color)
"War and Peace" — Audrey Hepburn, Henry Fonda and Mel Ferrer.

(Color )

"Never So Few" — Frank Sinatra, Gina Lollobrigida, Peter
Lawford and Steve McQueen. (Color)

"Escape from Fort Bravo" — William Holden, Eleanor Parker,

John Forsythe and Polly Bergen. (Color)

- o -

NBC -New York, 8/18/64

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o

August 18, 1964

ADDITIONS TO NBC ' S SEPTEMBER COLORCAST SCHEDULE
Saturday, Sept. 12

12 Noon-12: 30 p.m. — "NBC Sports Special"

Saturday. Sept. IQ

"NBC Sports Special" -- times are quoted in New York Time and are as
follows :

Eastern Region -- 12:30-1 p.m.

Southern Region — 1:30-2 p.m.

Midwest Region — 1:30-2 p.m.

West Coast Region — 3:30-4 p.m.

Saturday, Sept. 26

2:30-3 p.m. — "NBC Sports Special"

- o -

PRESS DEPARTMENT. NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA. NEW YORK 20. NEW YORK

-- . ... t-C*:'.:

JACK TRACY
ROOM 320

>M THE NATIONAL BROADCASTING COMPANY

r Rockefeller Plaza, New York, N. Y. 10020

August 19 , 1964

PRESIDENT JOHNSON AND SENATOR GOLDWATER INVITED BY
ROBERT W. SARNOFF TO APPEAR ON SPECIAL NBC SERIES
OF FULL-HOUR ’MEET THE PRESS’ PROGRAMS

President Lyndon B. Johnson and Senator Barry Goldwater have
been invited by Robert W. Sarnoff, Chairman of the Board of the National
Broadcasting Company , to appear in a series of full-hour "Meet the
Press" programs.

In telegrams today to President Johnson and Senator Goldwater,
Mr. Sarnoff proposed six one-hour broadcasts, four devoted to appear¬
ances by the Democratic and Republican Presidential candidates and two
which would be devoted to appearances by the Vice Presidential candidates.

The proposed broadcasts would be scheduled 6 to 7 P.m. NYT
Sunday over the national TV and radio networks of NBC between early
September and Election Day. Mr. Sarnoff pointed out, "These could be
joint appearances," or if the two major candidates preferred, "the hour
broadcast could be divided into two half-hour segments, with one
candidate appearing individually in one half-hour segment and the other
appearing individually in the adjacent half-hour segment, the order of
appearances to rotate week to week."

He added that "each program could range over the various
issues, or if the candidates preferred, a broad area could be agreed
upon by them in advance as the general subject of questions for each
particular broadcast."

(more )

* Department, Room 320

. .

—2 - Robert W, Sarnoff

Although the proposal is for "Meet the Press" broadcasts at
6 to 7 p.m. NYT cn Sundays, Mr. Sarnoff stated that NBC would consider
the possibility of broadcasting certain of these programs in other time
periods "subject to the candidates* desires and agreement and NBC’s
scheduling arrangements . "

If the invitation is accepted, NBC would make the "Meet the
Press" broadcasts in which the candidates appear available to the other
networks "if they judge they are legally able to broadcast them under the
present provisions of the law."

In extending the invitations to appear on "Meet the Press,"

Mr. Sarnoff pointed out that the Senate’s action Tuesday night (Aug. 18)
defeating a proposed suspension of the equal-time requirement of
Section 315 of the Communications Act substantially limited opportunities
for broadcast appearances by the Presidential and Vice Presidential
candidates of the major parties, and that under these circumstances, one
of the few remaining opportunities for such appearances was in a program
like "Meet the Press," which is exempt from the equal-time restriction.

In April, i960, Mr. Sarnoff also proposed a series of
appearances by the Presidential and Vice Presidential candidates in
"Meet the Press." This was before the suspension — for the i960 campaigr
only — of the equal-time provision, which removed all restrictions on
broadcast appearances by these candidates and made it possible for them
to appear in any type of program without the penalty of equal time to a
long list of fringe-party candidates.

The texts of the telegrams follow:

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August 19, 1964

The Honorable I<yndon B. Johnson
The White House
Washington, D. C.

Dear Mr. President:

The National Broadcasting Company favored the suspension of
the equal-time requirement of Section 315 of the Communications Act
because it would permit appearances by the major candidates in a wide
variety of informative programs presenting the candidates* views on the
issues in the campaign. In view of the Senate's action yesterday
evening defeating such suspension, the practical opportunities for these
appearances are now substantially limited. However, under the present
law one of the few opportunities remaining for such appearances is NBC’s
long-established "Meet the Press" which is exempt from the equal- time
requirement as a bona fide news interview program.

In April i960, prior to the equal-time suspension, which
subsequently became effective for the i960 political campaign only, I
proposed a series of joint appearances in "Meet the Press" by the
Democratic and Republican nominees for President and Vice President.

This became unnecessary when the i960 suspension of the equal- time
requirement removed all restrictions on appearances by Presidential and
Vice Presidential candidates and made possible their appearance in any
type of program.

Under the present circumstances where broadcast appearances
of candidates are otherwise limited, NBC respectfully invites you and
the Republican Presidential nominee to appear in a series of one-hour
weekly "Meet the Press" broadcasts to be scheduled at 6-7 PM Eastern Time

(more )

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(President Johnson - 2)

Sundays over the NBC national television and radio networks in the
period between early September and Election Day. These could be joint
appearances, or if you and the opposing candidate prefer, the hour
broadcast could be divided into two half-hour segments, with one
candidate appearing individually in one half-hour segment and the other
appearing individually in the adjacent half-hour segment, the order
of appearances to rotate from week to week.

The format would be identical with the present "Meet the
Press" format, based on well-informed and unrehearsed questions by
impartial, trained journalists designed to bring forward the candidates'
views on the basic issues in the campaign. Each program could range
over the various issues, or if the candidates preferred, a broad area
could be agreed upon by them in advance as the general subject of
questions for each particular broadcast.

Specifically, we propose six one-hour broadcasts, four of
which would be devoted to appearances by the Democratic and Republican
Presidential candidates and two of which would be devoted to appear¬
ances by the Vice Presidential candidates. However, we would be
prepared to adjust the number of such broadcasts and their distribution
as between the Presidential and Vice Presidential candidates in
accordance with the wishes of the candidates themselves and subject to
their agreement.

We would also consider the possibility of broadcasting certain
of these programs in time periods other than 6-7 PM Sunday, subject to
the candidates' desires and agreement and NBC's scheduling arrangements.

If this Invitation is accepted, we would make the "Meet the
Press" programs in which the candidates appear available to the other

(more)

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(President Johnson - 3)

networks, if they judge that they are legally able to broadcast them
under the present provisions of the law.

We believe that within the limitations imposed by Section 315
of the Communications Act, the proposed appearances on "Meet the Press"
would be a distinctive service to the American public. They would
represent an opportunity of great value to see and hear the major
candidates for the highest offices of our government on a basis where all
citizens could most directly appreciate and evaluate the positions of
these candidates on the issues before the country, and thus would
represent an important contribution to the democratic process.

I hope you will find this proposal acceptable bo that we can

proceed to put it into effect. A message identical to this one is

being simultaneously sent to Senator Goldwater. Respectfully.

Robert W. Sarnoff
Chairman of the Board
National Broadcasting Company

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August 19, 19^4

The Honorable Barry Goldwater
The United States Senate
Washington, D. C.

Dear Senator Goldwater:

The National Broadcasting Company favored the suspension of
the equal -time requirement of Section 315 of the Communications Act
because it would permit appearances by the major candidates in a wide
variety of informative programs presenting the candidates' views on
the issues in the campaign. In view of the Senate's action yesterday
evening defeating such suspension, the practical opportunities for
these appearances are now substantially limited. However, under the
present law one of the few opportunities remaining for such appearances
is NBC’s long-established "Meet the Press" which is exempt from the
equal- time requirement as a bona fide news interview program.

In April i960, prior to the equal-time suspension, which
subsequently became effective for the i960 political campaign only,

I proposed a series of joint appearances in "Meet the Press" by the
Democratic and Republican nominees for President and Vice President.
This became unnecessary when the i960 suspension of the equal -time
requirement removed all restrictions on appearances by Presidential
and Vice Presidential candidates and made possible their appearance
in any type of program.

(more)

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(Senator Qoldwater - 2)

Under the present circumstances where broadcast appearances
of candidates are otherwise limited, NBC respectfully invites you
and the President to appear in a series of one -hour weekly "Meet the
Press" broadcasts to be scheduled at 6-7 PM Eastern Time Sundays over
the NBC national television and radio networks in the period between
early September and Election Day. These could be joint appearances,
or if you and the opposing candidate prefer, the hour broadcast could
be divided into two half-hour segments, with one candidate appearing
individually in one half-hour segment and the other appearing
individually in the adjacent half-hour segment, the order of
appearances to rotate from week to week.

The format would be identical with the present "Meet the
Press" format, based on well-informed and unrehearsed questions by
impartial, trained journalists designed to bring forward the
candidates’ views on the basic issues in the campaign. Each program
could range over the various issues, or if the candidates preferred,
a broad area could be agreed upon by them in advance as the general
subject of questions for each particular broadcast.

Specifically, we propose six one-hour broadcasts, four of
which would be devoted to appearances by the Democratic and
Republican Presidential candidates and two of which would be devoted
to appearances by the Vice Presidential candidates. However, we would
be prepared to adjust the number of such broadcasts and their
distribution as between the Presidential and Vice Presidential
candidates in accordance with the wishes of the candidates themselves
and subject to their agreement.

(more)

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‘(Senator Goldwater - 3)

We would also consider the possibility of broadcasting
certain of these programs in time periods other than 6-7 PM Sunday,
subject to the candidates' desires and agreement and NBC’s scheduling
arrangements .

If this invitation is accepted, we would make the "Meet
the Press" programs in which the candidates appear available to the
other networks, if they judge that they are legally able to broad¬
cast them under the present provisions of the law.

We believe that within the limitations imposed by Section
315 of the Communications Act, the proposed appearances on "Meet the
Press" would be a distinctive service to the American public. They
would represent an opportunity of great value to see and hear the
major candidates for the highest offices of our government on a basis
where all citizens could most directly appreciate and evaluate the
positions of these candidates on the issues before the country, and
thus would represent an important contribution to the democratic
process.

I hope you will find this proposal acceptable so that we
can proceed to put it into effect. A message identical to this one
is being simultaneously sent to President Johnson. Respectfully.

Robert W. Sarnoff
Chairman of the Board
National Broadcasting Company

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JACK ' TRACY
ROOM 320

★ ★

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NE
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★ ★
★ +

2-X-H

NBC NEWS ELECTION YEAR ’64

NBC EQUIPS THIRD TV CAMERA WITH ’ELECTRONIC LONG LENS’

SYSTEM FOR USE AT DEMOCRATIC NATIONAL CONVENTION

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 19““

NBC has equipped a third television camera with its new "electronic
long lens" camera system for use at the Democratic national convention
because the first two proved so effective in NBC News’ coverage of the
recent Republican convention, according to William H. Trevarthen,

Vice President, Operations and Engineering.

"Despite the immense size of Convention Hall in Atlantic
City, we will be able to get intimate closeups of delegates anywhere on
the convention floor," he said. "These cameras were almost in constant
use at the Republican convention. They are so powerful that we could
focus on a chair in the last row of alternate delegate seats at the
opposite end of the Cow Palace and read the small lettering on the
chair’s label."

The focal length of these cameras can be increased up to
twice their normal magnifying power. Two of the cameras will have
effective focal length ranges of 80 to 160 inches and the other a
range of 40 to 80 inches. A feature of the cameras is push-button
control by which the magnification can be increased in four stages
to provide the shot most effective for the distance between camera
and subject.

o

.

v: .. -.C P Pip 1%

" ■

★ ★ NB ★★

★ \ cr * -j-

'★★★★*

★

★

NBC NEWS ELECTION YEAR 64

CREDENTIALS COMMITTEE HEARING AND VISIT OP 3^ GOVERNORS AT
WHITE HOUSE TO EE COVERED IN TWO SPECIAL NBC NEWS REPORTS

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 19— A Credentials
Committee hearing of the dispute between two rival delegations from
Mississippi, and other developments preceding the opening of the
Democratic National Convention, will be covered in two special NBC News
reports on the N3C-TV Network Saturday. Aug. 22, from 2 to 2:30 p.m. and
from 5^30 to 6 p.m. EDT.

NBC News correspondents Sander Vanocur and Elie Abel will report
on the hearing to decide which of the Mississippi delegations — if not
both — will be seated at the convention. The Credentials Committee meets
here Saturday.

The specials also will include coverage of the visit of 3^-
Democratic Governors at the White House on Saturday. NBC News White
House correspondent Robert Goralski will be the reporter.

Frank McGee will be anchor man of the two programs, which are
part of NBC News’ "Campaign and the Candidates" series. The programs
will be produced by Chet Hagan.

The appearance of Alabama’s Governor George C. Wallace before
the Democratic Platform Committee will be telecast live from Atlantic
City, Friday. Aug, 21 at 5:30 p.m. EDT.

>

■ . , :

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: • .

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*

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★ 1 f>B ★ ★

★ * cr / ★

******

NBC NEWS ELECTION YEAR 64

NBC-SIDE INTERVIEWS WITH ATLANTIC CITY CONVENTION PERSONALITIES TO BE
MADE FOR * SUNDAY * TELECAST FROM ROLLING BOARDWALK CHAIRS

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 19-
Interviews with Gov. Richard J. Hughes of New Jersey, Perle Mesta, and
NBC News' four television floor reporters at the convention, and a
feature on the history of Atlantic City will be presented during the
special pre- convent ion edition of NBC-TV's "Sunday" program Aug. 23
(5-5:30 p.m. EOT).

The telecast will originate from the Boardwalk of Atlantic
City, where the Democratic national convention will begin Aug. 24,

As an unusual feature of the program, all the "Sunday" interviews
will be conducted from rolling boardwalk chairs.

"Sunday" host and anchorman Frank Blair will interview
Gov. Hughes about the political aspects of the convention and how the
gathering is affecting Atlantic City and also the state of New Jersey.

Blair will also join NBC News' TV floor reporters John
Chancellor, Frank McGee, Edwin Newman and Sander Vanocur as they
discuss the upcoming Democratic sessions in light of their roles as
floor reporters at the Republican convention last month.

(more)

- •’

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.

,

2 - ’ Sunday 1

Perle Mesta will be interviewed by reporter
Barbara Walters on the social and party aspects of the
convention, including the gala party she is giving in
Atlantic City next week. In another segment, art critic
Aline Saarinen will present an informal history of
Atlantic City.

- NBC -TV PROGRAM HIGHLIGHT AUG. 23 -

"SUNDAY”: New Jersey’s Governor Hughes, Perle
Mesta and NBC News’ four TV convention floor
reporters will be guests on this pre- convent ion
telecast from Atlantic City.

- o -

NBC, 8/19/64

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NBC NEWS ELECTION YEAR ’64

NEC NEWS CONTINUES COVERAGE OF DEMOCRATIC PLATFORM COMMITTEE

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 19 — Continuing
to present three special programs each day covering the deliberations of
the Democratic Platform Committee, NBC News kept audiences informed
yesterday (Aug. 18) on developments ranging from civil rights to
economics .

Highlights included reports by economist Walter Heller and
Secretary of the Treasury Douglas Dillon, nnd interviews with Senator
George Smathers (Fla. ) and with a Mississippi delegate involved in the
contest for seating of delegates from that state.

NBC viewers also heard Sargent Shriver give the committee a
detailed accounting of the progress and objectives of the war against
poverty. Switching to New York, NBC News correspondent Bill Ryan reported
on Senator Keating’s decision to run for reelection as an independent.

On the 8:30 NBC News platform special last night (Aug. 18)

Sander Vanocur set forth the problems that confront the party and
particularly the Credentials Committee when it meets on Saturday. Herbert
Kaplow, from Washington, analyzed the issues certain to confront both
Presidential candidates in the contest for votes in the South.

The 1-1:30 p.m. EDT platform report today (Aug. 19) covered
remarks by Roy Wilkins before the platform committee, urging strong civil
rights plank, and Elie Abel interviewing delegates from North Carolina
and Georgia refuting Wilkins’s demands. Orville Freeman, Secretary of

Agriculture, was heard addressing the committee.

- o -

.

.

.

...... .... . _

■ •• ' >

.

. .

★ * l>B ★ ★

★ \ cr / ★
*★★★★*

NBC NEWS ELECTION YEAR ’64

RADIO TIME CHANGE FOR CONVENTION COVERAGE

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 19 —
The NBC Radio Network’s coverage of the Democratic
national convention in Atlantic City, N. J., on Monday,

Aug . 24 , will begin at 7 p.m., EDT, instead of 7:30 p.m.,
EDT, as previously announced. The starting times on NBC
Radio for the rest of the week are, as announced: Tuesday,
Aug . 25 , 8 p.m. EDT; Wednesday, Aug. 26, 8 p.m., EDT, and

Thursday, Aug. 27. 7:30 p.m. EDT.

' 0 \

.

NBC SPORTS, A DEPARTMENT OF NBC NEWS
1 LA GRANDE OLIMPIADE, 5 FILMED DOCUMENTARY OF i960 SUMMER

OLYMPICS IN ROME, TO BE TELEVISED IN COLOR BY NBC
90-Minute Presentation Set 6 Days Before Opening of 1964 Tokyo Event

nLa Grande Olimpiade," a filmed documentary of the i960
Summer Olympics in Rome, will he televised in color hy the NBC-TV
Network Sunday , Oct. 4 (4 to 5:30 p.m. EDT), it was announced today by
Carl Lindemann Jr., Vice President, NBC Sports.

TV presentation of the Italian-made film precedes by six days
the start of the 1964 Summer Olympics Games in Tokyo on Saturday,

Oct. 10. NBC-TV plans to cover the spectacular opening ceremonies
live via the new Syncom III satellite (l to 3 a.m. EDT; 2 p.m.

Japanese time that same day), and will present exclusive taped
telecasts of Olympic events each evening while the Games are in
progress, with 19 separate telecasts totaling l4J hours.

"La Grande Olimpiade" shows the dramatic successes and
setbacks of athletes of many nations in the wide range of sports
contested in the last Olympiad in Rome.

Included are such outstanding United States triumphs as
the sprinting of Wilma Rudolph, who captured three gold medals; the
stirring decathlon victory of Rafer Johnson (who this year will
be one of the four commentators for NBC-TV5 s Olympic coverage), and
the swimming of Chris Von Saltza, who won two gold medals and one
silver.

(more )

IBC SUMMER OLYMPICS

DEPARTMENT, NATIONAL BROADCASTING COMPANY. 30 ROCKEFELLER PLAZA, NEW YORK CITY, NEW YORK 10020

2 - Olympics

Originally running more than two hours when released
earlier this year, "La Grande Olimpiade" will he edited to 90
minutes under the supervision of Jim Kitchell, producer of NBC-TV's
Olympic coverage.

Kitchell stressed that the pomp, grandeur and excitement
of the Olympic spectacle and its historical setting will not be lost
by editing.

He added, u,La Grande Olimpiade,' with its unusual camera
work, excellent color photography, heartwarming vignettes and scenic
pageantry, is one of the most impressive films I have ever seen."

The Olympic documentary was filmed by 22 Italian cameramen
under the direction of Romolo Marcellini. The Italian Symphonic
Orchestra provides the musical score.

NBC-New York, 8/19/64

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PREMIERE

NBC TELEVISION NETWORK NEWS

'KENTUCKY JONES,’ STARRING DENNIS WEAVER IN THE TITLE ROLE,

STARTS ON NBC-TV SATURDAY, SEPT. 19 j COMEDY-DRAMAS WITH

RACE TRACK SETTING CO-STARS HARRY MORGAN, RICKEY DER

Dennis Weaver stars in the title role of "Kentucky Jones,"
and Harry Morgan, as Seldom Jackson, and Rickey Der, as Dwight
Eisenhower (ike) Wong, a nine-year-old Chinese boy, co-star in the new
comedy-drama series premiering on the NBC-TV Network Saturday. Sept, 19
(8:30-9 p.m. NYT). The series is set against the background of thorough¬
bred racing, America's most popular professional sport, which has more
paid admissions than baseball.

In the opening episode, "Hello, Ike," Kentucky Jones, horse
trainer and veterinarian, is at the race track brooding about his life,
shattered by the unexpected death of his wife. He meets an old friend,
Mabel Healey (Diane Brewster), a race horse owner, who offers him a job
as a trainer. Kentucky accepts and decides to sell his ranch. But then
Seldom, Kentucky's ranchhand and friend, reminds him that Ike, for whom
his wife made adoption arrangements before her death, has flown in from
Hong Kong and is at the airport. Kentucky's well-laid plans undergo a
sudden change.

Executive producer of the series is Buzz Kulik. The first
episode was directed by Joseph Sargent and written by Albert Beich and
William H. Wright, co-creators of the series. Beich is producer of the
series for NBC Productions.

NBC-TV PROGRAM HIGHLIGHT SEPT. 19

KENTUCKY JONES: "Hello, Ike" -- Dennis Weaver stars and Harry
Morgan and Rickey Der co-star in new series about relationship
between a horse trainer and his foster son, a nine-year-old Chinese
boy. (Premiere.)

- o - NBC-New York, 8/19/64

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

.

CREDITS FOR 1 KENTUCKY JONES’ ON NBC-TV

Title:

Time :

Starring :
Co-Starring:

Format :

Executive Producer:
Producer:

Series Created by
Directors :

Writers :

Music by:

Associate Producer:
Assistant Director:
Drawings by:

Filmed At:

Produced by:
Sponsors :

NBC Press
Representatives :

"Kentucky Jones"

NBC-TV Network Saturdays starting Sept. 19
(8:30-9 p.m. NYT ) .

Dennis Weaver as Kentucky Jones
Harry Morgan as Seldom Jackson and Rickey Der
as Dwight Eisenhower (ike) Wong
Comedy-drama dealing with the relationship
between widower Kentucky Jones, a race horse
trainer and veterinarian, and his adopted
nine-year-old son, Ike, a Ciinese boy. The
story is centered on a ranch near Los Angeles,
against a race track background.

Buzz Kulik
Albert Beich

Albert Beich and William H. Wright

Various

Various

Vic Mizzy

Milt Trager

Maurice Vaccarino (opening show, John E. Burch)
Mary Beich

Desilu Studios, Culver City, Calif.

NBC Productions

Timex Corp. (through the Warwick & Legler Inc.

advertising agency); and various.

Rolf Gompertz (Burbank); Hal Bender, New York.

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NBC -New York, 8/19/64

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NBC -TV NETWORK PROGRAM

ARTIST SAUL BASS TO CREATE MAIN TITLES
FOR ' PROFILES IN COURAGE’ SERIES

Executive producer Robert Saudek has signed, artist Saul
Bass to create the main titles for NBC-TV's "Profiles in Courage"
series based on the Pulitzer prize-winning book by the late President
John F. Kennedy.

Recognized internationally for his work, Bass has made such
motion picture contributions as the epilogue for "Around the World in
80 Days," the prologues for "Walk on the Wild Side," and "It’s a Mad,
Mad, Mad, Mad World, " and the designs for "The Man with the Golden
Arm," "Exodus," and "The Cardinal."

He has received over 90 professional awards, including that
of "Art Director of the Year" (1957) hy the American National
Society of Art Directors and a citation from the Philadelphia Museum
of Art "for the distinction brought to the profession" (i960).

His work in the fields of graphic, industrial, film and
exhibition design has been displayed throughout the world. Some of
his creations are part of the permanent collection of the Museum of
Modem Art (New York), the Library of Congress and the Smithsonian
Institute (Washington, D. C.) and the Prague Museum (Czechoslovakia).

"Profiles in Courage," produced by Robert Saudek Associates,
Inc., will premiere Sunday. Nov. 8 (6: 30-7:30 p.m. NYT).

NBC -New York, 8/19/64

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NBC NEWS

BROADCASTING’S LARGEST NEWS ORGANIZATION

August 19 , 1964

NBC NEWSMAN ALVIN ROSENFELD, SHOT IN CYPRUS, TO BE
FLOWN TO HADASSAH HOSPITAL IN JERUSALEM

Alvin Rosenfeld, NBC News correspondent who
suffered a bullet wound in the head while covering the
conflict in Cyprus on Aug. 9# will be flown from
Nicosia to Hadassah Hospital in Jerusalem Friday
(Aug. 21), it was reported today.

Doctors attending Rosenfeld report that he
is suffering from some impairment in his left eye as a
result of the wound. The bullet has not yet been
removed. His wife, Judy, has been with him in
Nicosia since he was wounded.

- o -

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA NEW YORK, N. Y. 10020

• , . ;

•• 1 ;

:

.

PROGRAM CHANGE FOR ’JACK BENNY SHOW’ PREMIERE

For the premiere of "The Jack Benny Show" on NBC-TV Friday ,
Sept. 25 (9^30-10 p.m. NYT), the Marquis Family Chimpanzees will number
three instead of the previously announced four. They will be papa Axil
and his sons, Charlie and Enoch. It was previously announced that
mama Candy and daughter Cindy would also romp before the cameras with
Jack Benny. Son Charlie has been added.

CORRECTION FOR NBC-TV NETWORK LIST OF PREMIERE DATES (Released Aug. 5)

The first "Jonathan Winters Show" colorcast special will be
telecast Monday, Nov. 9, 9-10 p.m. NYT. (Premiere date was erroneously
listed as Tuesday, Nov. 9. )

NBC -New York, 8/19/64

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2-x-h NBC TRADE NEWS

August 20, 1964

NBC INTERNATIONAL SELLS OVER $2,000,000 IN TELEVISION
PROGRAMMING TO OVERSEAS BUYERS IN SIX-WEEK PERIOD

Over $2,000,000 in television programming has
been bought by overseas buyers in the six weeks period from
the end of June to the first week in August, Joseph M.

Klein, President, NBC International, a division of NBC
Enterprises, announced today. This totals 2,208 TV hours.

G, William Kreitner, Director, Far East Operations,
was responsible for over $800,000 of Australian sales,
alone, in the last week of this period, Mr. Klein said.

Diverse programs make up these sales, which
include the "Bonanza" and "Dr. Kildare" series. Other
programs are: "Wild Kingdom," "The Bill Dana Show," "The
Dick Powell Show," "87th Precinct," "The Andy Williams
Show" and "Victory at Sea." Substantial buys are recorded
in News and Public Affairs programming, including:

"Germany: Fathers and Sons," "Paris: A Story of High
Fashion," "Hemingway" and "Meet Mr. Lincoln."

NBC -TV Network first-run shows represented in
the sale are, "90 Bristol Court," "Kentucky Jones" and
"Profiles in Courage." Irish Television is the first
foreign buyer of John F. Kennedy* s "Profiles in Courage."

Initial buyers of "90 Bristol Court" are Venezuela, Holland,
and Australia; Ireland and Australia are the first purchas¬
ers of "Kentucky Jones."

(more)

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020

.

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.

2 - NBC International

"Peter Pan," a two-hour special, starring Mary
Martin (the Feb. 9» 1964 version) and 39 of the best
Dinah Shore hours are offered for the first time this
season. They have both been purchased by Australia.

Reclame Exploitate MaatschaapiJ, the new
commercial television station servicing Holland, has
Joined the 200-odd stations in 75 countries which purchase
NBC International programming. It has placed orders for
"Dr. Kildare," "Victory at Sea" and "87th Precinct."

- 0 -

NBC-New York, 8/20/64

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NBC NEWS ELECTION YEAR ’64

NBC NEWS WILL COVER EVERY IMPORTANT PHASE OF DEMOCRATIC CONVENTION
WITH 77 CAMERAS— A RECORD NUMBER FOR CONVENTION REPORTING

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 20— NBC News has
77 television cameras in operation to cover every important develop¬
ment at the 1964 Democratic national convention -- a greater number
of cameras than any network has used before in reporting a political
convention.

NBC’s cameras are strategically positioned around the vast
Convention Hall, along the famed Boardwalk and at all the hotels and
motels which will be key centers of behind-the-scenes activity. Camera
locations include rooftops and tall scaffolding which have commanding
views of the main thoroughfares and the approaches to the convention
arena. There will be NBC cameras in mobile units, in auxiliary studios
around the city, and in the rolling chairs which thread their way
through the crowd on the Boardwalk,

George Murray, producer and principal director of the conven¬
tion coverage, explained that the size of Convention Hall, which spans
seven acres, made it necessary for NBC to set up sub-control rooms at
each end. One of these will control four regular cameras and a port¬
able camera used to cover committee meetings and news conferences in
the huge ballroom and adjacent rooms above the lobby at the front end
of the building. To house the equipment, NBC has built a small
structure in the hallway outside the ballroom,

(more)

'

■

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2 - NBC News

The other sub-control center is located in a storefront on
Pacific Avenue at the rear of the hall, and services five other cameras
plus a portable camera.

"We had a large Convention Hall parking sign removed because
it obstructed the view of one of these cameras, which is on the roof of
a restaurant and covers Pacific Avenue and the VTP entrance to the
hall," Murray said.

For another camera operated from the storefront, NBC
constructed a 30-foot-high scaffold which also holds microwave
receiving equipment for portable cameras. A third camera near this
location is elevated by a 36-foot boom.

At high vantage points in Convention Hall, including the
booth from which Chet Huntley and David Brinkley will cover the
convention, NBC has eight cameras — three of them equipped with the
new "electronic long lens" camera systems for intimate closeups. The
network also has four portable cameras for coverage on the convention
floor.

Cameras on the Boardwalk focusing on the main entrance at the
front of Convention Hall include one atop the colonnade facing the
entrance, two flanking the doors and another on an adjacent roof.

Making the most efficient use of its mobile units, NBC, in
several cases, has stationed one between two hotels and run camera
cables to both places. A separate studio and control room have been
set up in the Colony Motel where the New Jersey host delegation is
staying. This control room also will service the Claridge Hotel, from
which segments of the "Today" program will be broadcast, and the
Traymore Hotel, where "Today" entertainment features will originate.

(more)

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3 - NBC News

The Shelburne Hotel, where several large functions will be
held, has been equipped with more NBC electronic gear than the network
used to cover the headquarters hotel at the recent Republican conven¬
tion, Murray said. The Shelburne houses the Minnesota delegation,
including Senators Hubert H. Humphrey and Eugene J. McCarthy, both of
whom have been prominently mentioned as being considered for President
Johnson’s running mate.

NBC also has camera installations at many other hotels where
important political figures are staying, including the Chalfonte,

Haddon Hall, Deauville, Ritz-Carlton, Dennis, Ambassador and Lafayette
Motor Inn.

NBC's 77 cameras are in addition to 12 used for the pool
coverage by the three networks.

Reuven Frank, executive producer of NBC's television coverage,
at any given moment, therefore, will have pictures from dozens of
cameras from which to select the coverage to be put on the air.

- o -

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NBC NEWS ELECTION YEAR 64

REVIEW AND PREVIEW CONVENTION SEGMENTS HIGHLIGHT
’TODAY* ATLANTIC CITY ORIGINATIONS AUG. 24-28

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 20— NBC-TV’s

"Today" show will provide the first comprehensive wrap-up of convention
developments and preview of upcoming events on network television
each morning from Atlantic City during the week of the Democratic
national convention, Aug. 24-28 ( Monday- through-Friday, 7-9 a.m. EDT).

Highlighting "Today’s" convention-week schedule will be
several daily segments. These include taped reviews of the previous
night's convention session during the 7-7:30 a.m. EDT segment (except
Monday); daily analysis of convention developments by one of NBC News’
four television floor reporters during the 7:30-8 a.m. EDT segment,
and an interview with a newsmaking political figure during the
8:30-9 a.m. EDT segment. Guests will include Mrs. Richard Hughes, wife
of New Jersey’s governor.

Hugh Downs, Jack Lescoulie and Maureen O’Sullivan will be in
Atlantic City, where "Today" will originate live from the lobby of the
Claridge Hotel and from the Boardwalk and patio at the Traymore Hotel.
Frank Blair will present the program’s news reports from New York.

A listing of some of the daily features follows (all times

EDT) :

Monday , Aug . 24 -- The first in a daily series of analysis

of the Democratic convention by one of NBC News’ four television floor

reporters -- John Chancellor, Frank McGee, Edwin Newman and Sander

(more)

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Vanocur — will be presented during the 7:30-8 a.m. EDT segment. Also,
during that segment, there will be a film essay on Atlantic City. Some
of the "Johnson Girls," several hundred pretty New Jersey girls who
are acting as convention hostesses, will be interviewed on the Boardwalk
(during the 8-8:30 a.m. segment). A newsmaking political guest will be
interviewed (between 8:30-9 a.m.).

Tuesday, Aug. 25 -- Tape highlights of the opening day's
session of the convention will be presented (7-7:30 a.m.). The first
convention day will be analyzed by one of NBC News' television floor
reporters (7:30-8 a.m.). There will be a feature on surfing in
Atlantic City (8-8:30 a.m.) and an interview with an important political
figure (8:30-9 a.m.).

Wednesday, Aug. 26 -- Tape highlights of the second day's
convention session will be shown (7-7:30 a.m.) and one of NBC News'
floor reporters will analyze convention developments (7:30-8 a.m.).

There will be a feature, about the game of Monopoly, with a guest who
will explain the real value of some Atlantic City property on which the
game is based (8-8:30 a.m.). A political guest will be interviewed
(8 :30-9 a.m. ) .

Thursday, Aug. 27 -- Mrs. Richard Hughes, wife of New
Jersey's governor, will be a guest and discuss the fashion show the
previous evening, of which she was the hostess and in which the wives
of various Senators and Representatives were the models (8-8:30 a.m.).
Films of the show will be seen. Other features include tape highlights
of the third day's convention session (7-7 *-30 a.m.), analysis of the
convention by one of NBC News' floor reporters (7:30-8 a.m.) and an
interview with a key political personality (8:30-9 a.m.).

(more)

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Friday, Aug. 28 -- "Today" will report on Thursday
night’s gala Boardwalk parades in honor of President Johnson’s
56th birthday with film and tape coverage of the event
(7:30-8 a.m.). Other features include tape highlights of
Thursday's closing convention session (7-7:30 a.m.), a final
analysis by one of NBC News' floor reporters (7:30-8 a.m.) and
an interview with a political figure (8:30-9 a.m.).

NBC, 8/20/64

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NBC NEWS ELECTION YEAR 64

NBC NEWS SCORES WITH TV COVERAGE OF PRESIDENT JOHNSON SPEECH
AND CONTINUED REPORTS OF DEMOCRATIC PLATFORM SESSIONS

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 20--NBC News
scored with an exclusive telecast last night (Aug. 19) when it broke off
regularly scheduled interviews to go directly to the White House for a
live pickup of President Johnson’s speech, a salute to the 88th
Congress. The telecast came within the 9-10 p.m. EDT special reporting
of Democratic platform committee deliberations.

Among other highlights on the three NBC News platform
committee specials during the day were talks by Orville Freeman,
Secretary of Agriculture, Roy Wilkins of the NAACP, Attorney General
Robert F. Kennedy, Martin Luther King, and James Farmer, National
Director of CORE.

NBC correspondent Elie Abel interviewed Representative David
McConnell (N.C.) and Georgia delegate Robert Richardson on their
attitudes concerning a stronger civil rights plank. Sender Vanocur
further explored the Mississippi delegation seating contest in an inter¬
view with two delegates in the Freedom Democrats group.

Today’s (Aug. 20) platform special (NBC-TV, 1-1:30 p.m. EDT)
included an interview with Governor Carl Sanders of Georgia, in which
he indicated his state delegation would be likely to support the
regular Mississippi delegation in the contest for seating. Vanocur
reported that New York’s Mayor Wagner would probably give his "official
blessing" to Robert F. Kennedy's bid for the Senatorial nomination in
New York.

o

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'

NBC TELEVISION NETWORK NEWS

August 20, 1964

‘90 BRISTOL COURT’ OPENS TO TENANTS
—AND NBC VIEWERS— MONDAY, OCT. 5
Three Families Provide Different Storylines in 90-Minute Series

Three neighboring families — the Scotts, the Gentrys, and
the Harris family, provide three different storylines for NBC-TV's
new Fall entry, the 90-minute comedy series ”90 Bristol Court," which
will have its premiere Monday, Oct. 5 (7:30 to 9 p.m. NYT).

Stories about each family will be linked by a common theme,
common characters and the common apartment court setting — complete
with heated swimming pool. This programming innovation — three
interrelated comedies — features a high-spirited teenage girl, a
newly married couple and their star boarder, and a harassed father of
a family, who never gives up the battle to escape from behind the
eight ball of conformity and family finances.

The three comedy sequences are: "Karen," which stars
Richard Denning and Mary LaRoche, and introduces 15-yeav-old Debbie
Watson in the title role; "Tom, Dick and Mary," starring Steve Franken,
Joyce Bulifant and Don Galloway, and "Harris Against the World" star¬
ring Jack Klugman in the title role and co-starring Patricia Barry.

The apartment superintendent-handyman will serve as the
connecting link between each story. Guy Raymond, as Cliff Murdock,
plays this role.

The two-level balcony apartment court — built at Revue
Productions -- in exact detail down to the ornate doorknobs, provides
the focal point for the activities of the three families. The court,

(more)

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

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*90 Bristol Court1

complete with lawns, pool, palm trees and tropical shrubs covers more
than an acre of ground. Interiors will be filmed at Revue’s huge Stage
32, where three connecting housekeeping units cover the entire interior.

The 90-minute comedy program is under the supervision of
executive producer Joe Connelly who was co-developer and producer (with
Bob Mosher) of the "Leave It to Beaver" series, which ran six years.
Mosher also teams with Connelly in producing the "Karen" portion of the
program. The pair also worked as a team in inciting and producing the
"Amos 'n Andy" radio-television series for 14 years.

"90 Bristol Court" opens with the Scott family in "Karen."

The hub of this particular family is a teenage girl named Karen (Debbie
Watson), a dynamic and disturbing influence in the family, whose
machinations invariably defeat her family. In their battle to be
"perfect parents," Steve and Barbara Scott (Richard Denning and Mary
LaRoche) are forever bested by their charming child. Her little sister,
Mimi (Gina Gillespie) has her own preoccupations (ambition: to make
the Olympic team in the 100-yard dash) which are not always in harmony
with Karen’s plans. The household cook, Florence (Bobo Lewis) some¬
times finds herself an unwilling accomplice in Karen’s schemes.

The Gentrys, 90 Bristol Court’s second family, consist of

Dr. Tom Gentry (Don Galloway), his best man. Dr. Dick Moran (Steve

Franken) and Tom's bride, Mary (Joyce Bulifant). Because Tom's meager

salary as an intern, augmented by Mary’s as a medical secretary, fail to

stretch far enough to afford their apartment at "90 Bristol Court" they

have taken in a well-heeled intern as a star boarder to ease the

economic squeeze. The newlyweds hate the "three's a crowd" setup —

except on the day the rent is due. Young Moran, in addition to creating

havoc at home, manages to cause a stir at the hospital, where patients

flee his healing talents because of his over-enthusiasm.

(more )

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The third segment of "90 Bristol Court" is "Harris Against the
World," the story of an American husband, determined not to give up in
the constant battle of debts, bosses, the pressures of society, auto¬
mation, conformity and taxes. Although he seems to finish in last
place more often than not, Alan Harris (Jack Klugman) a "plant super¬
intendent" at a huge movie studio, has several positive things going
for him. He has a beautiful wife (co-star Patricia Barry), a champion
at running up bills and promoting projects in which Harris has to serve
as muscle and brain power, and two children of whom he is inordinately
fond. Though the demands of his family and job are many, Harris always
manages to come back for another round, since the rewards of his effort
in the long run justify the battle.

NBC-New York, 8/20/64

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CREDITS FOR '90 BRISTOL COURT’ ON NBC-TV

Over-all

Sequence

Time:

Format :

Cast :

Title: "90 Bristol Court"

Titles: "Karen"

"Tom, Dick and Mary"

"Harris Against the World"

Mondays, starting Oct. 5, 1964 (7:30 to
9 P.m. NYT )

A 90-minute comedy series based on the

adventures — and misadventures — of three
families who live in a modern Southern
California apartment court. Presented as
three related comedy sequences, the program
features a swinging teenager and her
persevering parents ("Karen"), a newlywed
couple and their ever-present star boarder
("Tom, Dick and Mary"), and a hard-luck head
of a family ("Harris Against the World").
"Karen" — Richard Denning as Steve Scott, Mary
LaRoche as Barbara Scott, Debbie Watson as
Karen Scott, Bobo Lewis as Florence and Gina
Gillespie as Mimi Scott.

"Tom, Dick and Mary" — Steve Franken as Dr.
Dick Moran, Joyce Bulifant as Mary Gentry and
Don Galloway as Tom Gentry.

"Harris Against the World" -- starring Jack
Klugman as Alan Harris and Patricia Barry as
Mrs. Alan (Kate) Harris. David Macklin as
Billy Harris and Claire Wilcox as Deedee
Harris.

(more )

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2 - Credits for *90 Bristol Court*

Cast: (Cont'd)

Character in the separate sequences — Guy

Raymond as Cliff Murdock, apartment court

handyman .

Executive Producer:

Joe Connelly

Producer ("Karen" ) :

Joe Connelly and Bob Mosher

Producer ("Tom, Dick
and Mary" ) :

Les Colodny

Producer ("Harris
Against the World" ) :

Devery Freeman

Producing Company:

Universal City Studios (except "Karen" which is

co-produced by Universal and Kayro-Vue

Productions Inc.), in association with N3C--TV.

Writers :

Various

Directors :

Various

Sponsors :

Various

Origination:

Universal City Studios, Universal City, Calif.

NBC Press
Representatives :

Neil Clemans (Burbank),- Betty Lanigan (NY)

_ 0 _

NBC-New York, 8/20/64

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NBC COLOR TELEVISION NEWS

CURTAIN GOES UP ON NBC’S "WEDNESDAY NIGHT AT THE MOVIES"
WITH CARY GRANT AND GRACE KELLY IN "TO CATCH A THIEF"

Cary Grant and Grace Kelly star in Alfred Hitchcock’s "To
Catch a Thief.," which will be the premiere color film as "Wednesday
Night at the Movies" debuts on the NBC-TV Network Wednesday, Sept. 1 6
(9-H p.m. EOT).

In addition to the package of 28 first-telecast films from
Paramount and Metro-Goldwyn-Mayer — most in color — to be presented,
"Wednesday Night at the Movies" will offer two "Project 120" feature-
length color movies produced especially for television by Universal-TV.

"To Catch a Thief" concerns American John Robie (Grant), once
known to the police as "The Cat," a jewel thief, but now retired to a
beautiful villa on the Riviera. Robie again is suspected after a series
of audacious jewel robberies occur. With the romantic help of Franc ie
(Miss Kelly), in Cannes with her wealthy mother, Mrs. Stevens (Jessie
Royce Landis), and insurance investigator H. H. Hughson (John Williams),
Robie comes out of retirement in an attempt to unmask his impersonator.

This Paramount 1955 release was produced and directed by
Hitchcock. Screenplay is by John Michael Hayes from the novel by David
Dodge .

- — - NBC-TV PROGRAM HIGHLIGHT SEPT. l6 - - - - -

WEDNESDAY NIGHT AT THE MOVIES: "To Catch a Thief" -- Cary
Grant and Grace Kelly star in Alfred Hitchcock’s romantic drama
about former jewel thief who sets out to unmask his impersonator.
(Series premiere. Color. )

- - - ... . . .)

NBC-New York, 8/20/64

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

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JACK TRACY
ROO‘4 320

★ ★ NB ★ ★

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*★★★★

2-X-H

NBC NEWS ELECTION YEAR ’64

STAFF OF OVER 700 AND LARGEST AMOUNT OF TECHNICAL EQUIPMENT
EVER ASSEMBLED FOR SINGLE NEWS EVENT IN READINESS
FOR NBC NEWS' COVERAGE OF DEMOCRATIC CONVENTION

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 21 -- NBC News
will cover the 1964 Democratic National Convention opening next Monday
with a staff of more than 700 and the largest amount of technical
equipment -- including 77 television cameras — which has ever been
assembled for the reporting of a single news event.

NBC's television coverage Monday. Aug. 24 through Thursday,

Aug. 27 will begin each night at 7 P.m. EDT, and will continue until the
conclusion of the session. The sessions are expected to end between
11 p.m. and 12 midnight EDT.

Preceding the convention coverage on these nights, the
"Huntley-Brinkley Report” will be telecast from Convention Hall from
6:30 to 7 p.m. EDT, and will include late developments in the day's
convention activity.

Starting times of the coverage on NBC Radio are as follows:
Monday, 7 p.m. EDT; Tuesday, 7:45 p.m. EDT; Wednesday, 8 p.m. EDT, and
Thursday, 8 p.m. EDT.

William R. McAndrew, Executive Vice President in charge of
NBC News, will supervise the extensive operations from the master control
center. He will be assisted by Julian Goodman, Vice President, NBC

(more )

'

2 - NBC News

News, and Robert Northshield, General Manager, NBC News. Mr.

Northshield is in charge of all NBC News, political coverage this
election year. Reuven Prank is executive producer of the television
convention coverage.

From their glass-enclosed booth high above the convention
floor, Chet Huntley and David Brinkley will anchor the television cover¬
age. This convention will be the sixth at which they have worked as a
team in this important post for NBC News.

The four television floor reporters — John Chancellor, Frank
McGee, Edwin Newman and Sander Vanocur — who did such an outstanding
job at the recent Republican convention in San Francisco will have the
same important assignments at this Democratic convention.

White House correspondent Robert Goralski will cover the
activities of President Johnson. Ray Scherer and Robert Abernethy are
assigned to report, respectively, on the activities of Senators
Hubert H. Humphrey and Eugene J. McCarthy of Minnesota, both of whom
have been prominently mentioned as being considered for President
Johnson's running mate.

Nancy Dickerson will be a general assignment reporter, but
paying particular attention to the activities of Mrs. Johnson and Perle
Mesta. Other general assignment reporters are Elie Abel, Herb Kaplow
and Robert Teague.

The radio reporting operation again will be headed by the
four-man team -- anchor men Peter Hackes and Russ Ward and convention
analysts Morgan Beatty and Robert McCormick — which performed so well
at the Republican convention. Neil Boggs, Ron Nessen, Elmer Peterson
and Charles Quinn will be radio floor reporters, and Richard Valeriani
will be a general reporter.

(more )

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3 - NBC News

Russell C. Tornabene is executive producer and James L. Holton
producer of the radio coverage.

Bill Henry will be platform reporter for television and radio.

NBC's 77 television cameras — a record number for convention
coverage — have been strategically placed around Convention Hall, along
Atlantic City's famous Boardwalk and at more than a dozen hotels and
motels where important behind-the-scenes developments are expected.

Among eight cameras positioned in the convention arena are three
equipped with NBC’s new "electronic long lens" camera systems for
intimate closeups of anyone on the convention floor. Outdoor camera
locations include rooftops and tall scaffolding with commanding views
of the principal thoroughfares and the approaches to Convention Hall.
Unusual NBC mobile units are the rolling chairs which are a familiar
sight along the Boardwalk.

The 77 NBC cameras are in addition to a dozen cameras that will
be used for the pool coverage by the three networks.

Important in NBC's camera coverage will be the "walking TV
station" which was developed expressly for use in the 1964 conventions.
This equipment combines a small TV camera and microwave transmitter in
the pack unit which the cameraman carries. The unit operates without the
heavy equipment normally associated with microwave transmission.

Another innovation at this year's conventions are portable
tape recorders, weighing less than 100 pounds, which make possible the
taping of pictures and sound away from regular camera positions and
prove especially useful when working in crowded places.

NBC’s vast amount of electronic equipment includes l8 tape
machines and well over 100,000 feet of camera cable.

The "Today" program and all other regular news programs on

NBC-TV will originate in Atlantic City during convention week, as will

all regular radio news programs between 9 a.m. and 11 p.m. EDT.

- o - NBC-8/21/64

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******

NBC NEWS ELECTION YEAR ’64

PLATFORM COMMITTEE REPORTS AND INTERVIEWS WITH POLITICAL HEADLINERS
IN NBC NEWS’ CONTINUED COMPREHENSIVE COVERAGE OF CONVENTION STORY

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 21 -- NBC
News continued its comprehensive coverage of the Democratic Platform
Committee as activity shifted to the convention scene in Atlantic
City.

On the 1-1:30 p.m. EDT report (Aug. 20) NBC-TV cameras
caught Representative Carl Albert (Okla.) as he arrived by plane
from Washington. The chairman of the platform committee spoke
briefly at the airport. An insert from Washington brought views of
President Johnson signing the anti-poverty bill surrounded by members
of Congress who had supported the measure.

NBC News correspondent Robert Teague described the duties
of the security force readying for the convention, with views of more
than 50 state troopers in marching formation. More than 500 men
will be guarding the conclave when President Johnson arrives.

The 4:30-5 p.m. EDT report featured an interview by Sander
Vanocur with John M. Bailey, chairman of the Democratic National
Committee on key topics at the platform committee hearings. Secretary
of the Interior Udall spoke before the committee and referred to

(more)

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2 - Democratic Platform Committee

avoidance of an "ugly America." Peter Hackes, Edwin
Newman and Elie Abel reported on a variety of pleas
made to the committee by individuals and splinter
groups.

The 7 • 30-8 : 30 p.m. EDT platform report presented
Anthony Celebrezze, Secretary of Health, Education and
Welfare, and Georgia’s Governor Carl E. Sanders in an
interview with Vanocur on civil rights. Teague inter¬
viewed John Fitzpatrick, executive director of the
Young Citizens for Johnson. Robert MacNeil interview¬
ed Senator Goldwater on the technique of financing a
political campaign.

o

NBC, 8/21/64

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NBC TRADE NEWS

August 21, 1964

RECORD-BREAKING AMOUNT OP OVERSEAS
FAN MAIL REACHES ’BONANZA'

"Bonanza" foreign fan mail for the second
quarter of 1964 totaled a record-breaking 11,054
letters. This is the largest amount of foreign fan
mail received for the series in one quarter. The top
number until this time had been 10,911 for the first
quarter of 1963,

The multilingual Cartwright boys have proved to
be very popular overseas. They have been dubbed into a
total of eight languages: German, Portuguese, Spanish,
French, Italian, Japanese, Arabic and Thai. "Bonanza"
has also been subtitled into all the European languages.

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020

. . -

APPEARANCE OF "YOU DON’T SAY’" STAR TOM KENNEDY TO HIGHLIGHT
WAVY-TV DAY AT NORFOLK (VA. ) AMUSEMENT PARK

Tom Kennedy, star of NBC-TV' s color series, ’’You
Don't Say!" (Monday through Friday, 3:30 p.m. EDT),
will highlight WAVY-TV Day at Ocean View Amusement
Park, Norfolk, Va., Saturday, Aug. 29.

Kennedy will fly directly from Hollywood to
Norfolk especially for the all-day celebration sponsored
by the NBC-TV affiliate in Norfolk. WAVY-TV has taken
over the amusement park for the day, renaming the rides
in honor of NBC-TV Network programs such as "Flipper's
Merry-Go-Round," "Daniel Boone's Whip," "Alfred Hitchcock's
Fun House," "The Virginian Skyliner" and many others.

Arrangements for Kennedy's appearance were made
through the NBC Promotion Department.

NBC-New York, 8/21/64

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NBC FEATURE

August 21, 1964

A HAT'S-OFF, DISARMING GESTURE

America’s biggest cowboy gave a present to
one of the country’s smallest cowboys -- and, as a
result, someone is going to have to buy a new gun and
a new hat for Hoss Cartwright.

Dan Blocker, who stars as Hoss on NBC-TV's
"Bonanza" colorcasts Sundays (9-10 p.m. EDT) was
visiting the youngsters in a children’s hospital in
Los Angeles when he met a six-year-old who was
sitting in his hospital bed wearing a cowboy suit —
and bandages over his eyes. The boy had just been
totally blinded in an accident.

The young "Bonanza" fan asked Dan for his
autograph, but Blocker wanted to leave the boy
something that he could "see" with his hands.

When Blocker left the hospital a few
minutes later he was hatless and unarmed -- but a
youngster on the third floor was the envy of all
the other patients as he went to sleep beneath Hoss’s
giant hat with the famous cowboy’s sixshooter tucked
into his pajamas.

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020

.

NBC COLOR TELEVISION NEWS

'THE FAMOUS ADVENTURES OF MR. MAGOO' MAKES DEBUT AS NBC
SATURDAY NIGHT SERIES WITH ’THE. LEGEND OF WILLIAM TELL'

Color Cartoon Series Has Jim Backus as Voice of Mr. Magoo

Mr. Magoo stars in the title role of "The Legend of William
Tell," the premiere episode in NBC-TV’s new color series, "The Famous
Adventures of Mr. Magoo" Saturday, Sept. 19 (8-8:30 p.m. NYT).

Jim Backus stars as the voice of Mr. Magoo for the series
featuring faithful, animated dramatizations of all-time favorite tales.
Magoo will double as host and star of the series.

Sponsor of the series is Libby, McNeill & Libby through J.
Walter Thompson Co.

The premiere story concerns William Tell of Switzerland who,
because he accidentally disobeys an order of the tyrant. Governor
Gessler, is forced to the supreme test of shooting an arrow at an apple
atop his young son's head.

Henry G. Saperstein is executive producer for the series with
Abe Levitow as supervising director. UPA Pictures Inc. is producing the
series .

- NBC -TV PROGRAM HIGHLIGHT SEPT. 19— — - -

THE FAMOUS ADVENTURES OF MR. MAGOO: "The Legend of
William Tell" -- Mr. Magoo stars in story of the Swiss
bowman forced to shoot an apple off his son’s head.

(Series premiere. Color. )

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

August 21, 1964

••

•-

NBC COLOR TELEVISION NEWS

August 21, 1964

CREDITS FOR 'THE FAMOUS ADVENTURES OF MR. MAGOO'

Time:

NBC colorcasts * Saturdays, 8-8:39 P.m. NYT,
premiering Sept. 19, 19&4.

Format :

Cartoon series in color featuring Mr. Magoo
as host and star of faithful, animated
dramatizations of such all-time favorite tales
as "William Tell," "Gunga Din," "The Three
Musketeers," "Don Quixote," among many others.

Starring:

Mr. Magoo (voice of Jim Backus)

Executive Producer:

Henry G. Saperstein

Supervising Director:

Abe Levi tow

Story Editor:

George Gordon

Sequence Directors:

Gerard Baldwin, Steve Clark and Alex Lovey

Animation Director:

Bob Me Kims on

Supervisor of
Photography :

Max Morgan

Music :

Carl Brandt

Production Manager:

Earl Jonas

Film Editors:

Sam Horta, Carl Bennett and Wayne Hughes

Produced by

UPA Pictures, Burbank, Calif.

Sponsor (and agency):

Libby, McNeill & Libby (J. Walter Thompson
Company) .

NBC Press
Representatives :

George Marakas (Burbank); Hal Bender (New York)

- o -

PRESS DEPARTMENT. NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20. NEW YORK

.

...

• '

■ ■'/ '

JACK TRACY
ROOM 320

★

★
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2-X-H

NBC NEWS ELECTION YEAR 64

ROBERT E. KINTNER OUTLINES OBJECTIVES OF NBC NEWS
IN COVERING THE DEMOCRATIC NATIONAL CONVENTION

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 24 — Robert E.
Kintner, President of the National Broadcasting Company, outlined the
objectives for NBC News’ coverage of the Democratic national convention
and said NBC intends "to tell the whole story and its background" of
this "very important, interesting and dramatic event."

Addressing over 500 members of NBC’s convention staff assembled
in the Haddon Hall Hotel Saturday (Aug. 22), Mr. Kintner said, "It is
your job to help the public understand the leaders and the issues." He
said NBC News' major objectives, as always, are accurate, impartial
reporting, fair and interesting interpretation and comprehensive cover¬
age.

Mr. Kintner ’s remarks supplemented a recent memorandum to
William R. McAndrew, Executive Vice President in charge of NBC News, in
which he expressed his philosophy, shared by Robert W. Sarnoff, Chairman
of the Board of NBC, that guides NBC News' coverage of all political
events .

In this memorandum, Mr. Kintner said:

"From the observations of myself and my associates in manage¬
ment and from the reaction NBC News received from newspapers, magazines,
and the viewing public, NBC News covered the Republican national
convention in San Francisco in a non-partisan way, with responsible
interpretation and without bias.

(more )

• ; '

'

£ - Robert E. Klntner

"NBC News and the National Broadcasting Company have no
position in favor of or against either President Johnson or Senator
Goldwater; or in favor of or against either the Democratic or Republican
Parties. The objective of NBC News is to cover the political campaign,
including the upcoming Democratic platform hearings and the Democratic
convention, in a comprehensive manner, with interpretation that will make
the meaning of the political activity understandable, and without bias
in favor of either party.

"While I realize that members of NBC News may have personal
preferences, as does practically everyone in this country, these
personal preferences do not influence their work as reporters, have not
been reflected in the NBC coverage in the past, and will not in the
future.

"The first purpose of this memorandum is to state the opinion
of Robert W. Sarnoff, Chairman of NBC, and myself that, in very difficult
and emotional circumstances, NBC News has maintained its reputation as
an impartial and professionally competent news operation, its second
purpose is to urge on all personnel of NBC News, including those who
will be based in Atlantic City and other personnel in all of our offices,
to continue to report political events, including the Democratic
national convention, with a coverage based on factual information,
fairly but properly interpreted without editorial advocacy or opposition.

In speaking to the large contingent of NBC personnel, Mr.
Klntner said:

"Our first objective is to be accurate; and as part of accuracy
to be impartial...

"Our second objective is interpretation that is fair and
interesting. No one can understand a convention unless it is analyzed
and interpreted, to bring out the background and meaning. However, it

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3 - Robert E. Kintner

must be interpreted on the basis of facts, not on the basis of personal
feeling. No one will follow the significance of the events unless this
interpretation is interesting..."

Mr. Kintner said he thinks "one of the great mistakes in
broadcasting is made bjr those who believe that the same viewers watch
every show," and that this applies especially to a continuing news event.
"You can never take for granted that anybody who is watching and listen¬
ing on television or radio at any one time knows and has seen or heard
what was carried an hour before," he said. "Repetition is not at all
bad in covering an event like the Democratic convention — it is a
service to the audience."

A second mistake, he said, is to assume that the viewer or
listener has more background knowledge than he actually does have. This
is particularly true of an event like the convention, where the audience
includes hundreds of thousands or millions of people who may not closely
follow the background of the news.

"We cannot take for granted," he said, "that they know who
Senator Humphrey is or Senator McCarthy is, or take for granted that
they know who Dean Burch, the head of the Republican National Committee,
is; or that they know the group around Goldwater; or they know the
implications of the civil rights legislation, the poverty bill, and
other Johnson measures; or that they are fully familiar with the back¬
ground of all the views involved in a convention, or that they know all
the political implications.

"But they will understand it if the personalities, background
and views are explained in clear and simple terms."

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4 - Robert E. Kintner

Mr. Kintner said NBC News’ third objective is to cover the
convention comprehensively. NBC News will stay on the air for the
length of time that it feels is necessary to cover the whole story and
explain its meaning, he said.

"We will not go on just because a competitor goes on. We will
make our own news judgments. But as we did in San Francisco, we intend
to cover the convention not just gavel to gavel, but we intend to cover
it to tell the whole story and its background, whether it starts in the
afternoon or whether it starts at 7 o’clock at night and whether it
continues after midnight..."

No one should say or believe this convention will be dull,

Mr. Kintner declared. "How can it be dull when people are selecting a
man who may well be the President of the United States, the most power¬
ful country in the world?...

"Underneath the so-called harmony, which some people
incorrectly call ’dullness’ of this convention, there are various under¬
currents. But the important thing is to make them known properly and
fairly. . . "

Describing the convention as "a very important, interesting
and dramatic event," he said: "Most people aren't as privileged as you
to be on the inside and know the political and government leaders the
way many of you do, and it is your job to help the public understand the
leaders and the issues. It will be a significant event because at least
for the next four years, what happens here, with what happened in San
Francisco, will guide the political and economic position of the United
States. "

- o -

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NBC NEWS ELECTION YEAR ’64

August 24, 1964

1

EXCERPTS FROM THE TALK BY ROBERT E. KINTNER, PRESIDENT,

NATIONAL BROADCASTING COMPANY, TO PERSONNEL OF NBC NEWS
AT HOTEL HADDON HALL, ATLANTIC CITY, N.J., AUG. 22

I

I am glad to be here, and I want to thank all the people in
the room for what a fine job you did under the leadership of Bill
McAndrew and Julian Goodman in San Francisco covering the Republican
convention.

I think we might look at the San Francisco convention and
see how NBC News operated in its coverage. As Julian Goodman said, and
I agree, this was one of the great accomplishments of the News
Department; and the fact that it was such an accomplishment is due to
Bill and Julian, to Reuven Frank, to Bill Trevarthen, to all the radio ,
people, to everybody who works for NBC News from the messenger up to the
top reporter, or from the top reporter up to the messengers.
Incidentally, one of the messengers got a very valuable piece of
information for the News Department last night.

First, in San Francisco we attracted a larger audience than
both ABC and CBS combined. On the Monday when the convention started
we were ahead but not too far; but as each hour went by as NBC was
covering the story, was covering it well, and interestingly, our
audience increased until the average ratings of the four days showed
we had 53 per cent of all the people tuned in on the convention; CBS,
which has an excellent news organization, had 33 per cent, and ABC,

(more)

. . >3A , Jo

2 - Robert E. Kintner -- Talk Excerpts

which has broadened its news organization, had 14 per cent. Whether or
not you like ratings, whether or not you understand them, and really
they are only an indication of what people are interested in, this
audience superiority was a great tribute to NBC News.

But equal to the audience reaction was the critical reaction
that NBC News obtained from newspaper critics, from people who write in,
from public opinion leaders, from government officials, and last but
certainly not least, from the Gulf Oil Corporation.

The Gulf Oil Corporation, which is not responsible for NBC
Newrs coverage it sponsors, has never asked us to change or alter the
editorial content of any coverage and has never sought to influence
news treatment in any wayj they have been extremely cooperative in
the placement of commercials in order that the news programs are
presented in the best way to the public.

The NBC technical operation to my mind has been on a par with
the editorial operation, and this is important, because if the picture
isn’t good, if there are technical errors, the watcher or listener
cannot really evaluate what is going on. I think Bill Tre varthen and
Chuck Corcoran, the technical people, and the engineers did an
oustanding job way beyond the call of duty.

I have heard people talk about unions and I have heard it said
that union people will not work as hard as non-union personnel.

I want to tell you that my experience in San Francisco and
my experience at NBC and before that at ABC has been that the engineers
and technicians go way beyond the demands of their contract and give
to NBC News in this case, their fullest effort and energy.

All of this would not have been possible without the person
who really runs the convention operation, and that is the general

(more)

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3 - Robert E. Kintner -- Talk Excerpts

manager. With all due respect and apologies to Julian, I waited to
last to talk: about Shad Northshield who has planned and been in charge
of operations, not only at San Francisco and Atlantic City, but for
tens and tens of special news programs which have already gone on and
the tens and tens which will go on before Nov. 3* I think he deserves
great credit.

Turning to the convention itself, I would like to speak
about our objectives. Our first objective is to be accurate; and as
part of accuracy to be impartial.

We all have personal predilections. I do and I am sure
everybody in the room does, regarding Senator Goldwater, President
Johnson and other key figures on the political scene, to the extent
it is humanly possible -- and it is possible because NBC News did it
in San Francisco. And Huntley-Brinkley, in my judgment, do it every
weeknight. These predilections are put aside and in no way influence
the reporting or analyses of NBC News.

Our second objective is interpretation that is fair and
interesting. No one can understand a convention unless it is analyzed
and interpreted, to bring out the background and meaning. However, it
must be interpreted on the basis of facts, not on the basis of personal
feeling. No one will follow the significance of the events unless
this interpretation is interesting to the minds of the people. They
must know what you are talking about, understand what it means, so
that they will want to listen to more.

I think one of the great mistakes in broadcasting is made
by those who believe that the same viewers watch every show. Actually,
if you look at the research charts of conventions or any continuing
news event, it is like a river, it starts at its source and it goes

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4 - Robert E. Kintner -- Talk Excerpts

out to sea and different molecules of water pass all the time. In the
same way different viewers keep tuning in and tuning out, seeing parts
of the coverage but not all. You can never take for granted that
anybody who is watching and listening on television or radio at one
time knows and has seen or heard what was carried an hour before.
Repetition is not all bad in covering an event like the Democratic
convention -- it is a service to the audience.

A second mistake that can be made is to assume that the
viewer or listener has more background knowledge than viewers or
listeners really have. This is particularly true of an event like the
convention, where the audience includes hundreds of thousands or
millions of people who may not closely follow the background of the
news. We cannot take for granted that they know who Senator Humphrey
is or Senator McCarthy is, or take for granted that they know who Dean
Burch, the head of the Republican National Committee, is; or that
they know the group around Goldwater; or they know the implications
of the civil rights legislation, the poverty bill, and other Johnson
measures; or that they are fully familiar with the background of all
the views involved in a convention, or that they know all the
political implications.

But they will understand it if the personalities, background
and views are explained in clear and simple terms.

That is what we want to do interestingly and informatively.

Our third objective is to do all this comprehensively. We
will stay on the air for the length of time that Bill McAndrew and
Julian Goodman feel we should, feel that it is necessary to cover the
whole story and explain its meaning. We will not go on just because a
competitor goes on. We will make our own news judgments. But as we

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5 - Robert E. Kinfcner -- Talk Excerpts

did in San Francisco, we intend to cover the convention not just
gavel to gavel, but we intend to cover it to tell the whole story
and its background, whether it starts in the afternoon or whether
it starts at seven o’clock at night and whether it continues after
midnight.

Those are the objectives we have and with the exceedingly
competent staff of NBC News and the supporting technicians, we will
achieve our objective of doing a good job of informing the public.

I think it was Reuven Frank who made the point about which
I feel strongly: that no one on the air, television or radio, or no
one within the organization of the Convention Hall or elsewhere, should
say or believe that this convention will be dull. How can it be dull
when people are selecting a man who may well be the President of the
United States, the most powerful country in the world; and picking a
second man who conceivably, as in the case of President Johnson, may
be President, but even if he isn’t will be one of the most important
figures in the government? It can’t be dull when the public is
interested in it and we can make it interesting by putting ourselves
in the place of the viewer or listener and asking ourselves what he
would like to know and understand.

Let me give you just a few ideas of what I mean, all of which
undoubtedly you have thought about. If I were watching television I
would want to know what Lyndon Baines Johnson was like. What kind of
a family does he have? Who are the people who are really close to
him? Who are the people within the White House itself? Who in
Congress is really close to him? What about the group in Austin, Texas,
such as Governor Conn&lly and others who have remained in close contact
with him? What about his advisers outside the government? His

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6 - Robert E. Kintner -- Talk Excerpts

background and interests? What is his political philosophy? What
kind of a person is the Vice President who will be nominated and why
was he selected? What part will he really play in the administration?

Underneath the so-called harmony, which some people
incorrectly call "dullness" of this convention, there are various
undercurrents. But the important thing is to make them known properly
and fairly. You have the undercurrents involving the South, and
particularly five states -- Alabama, Georgia, Florida, Arkansas and
Mississippi -- and their relationships toward the Democratic Party.

And then you have the groups in the North, the so-called
backlash groups, who fear the effects of integration in their work,
schools or neighborhoods.

There is a lot of other background to explain and analyze,
involving all the issues between the Democrats and the Republicans.

I only point this out to emphasize that the convention is
a very important, interesting and dramatic event. It may well be
picking the next President. Most people aren’t as privileged as you
to be on the inside and know the political and government leaders the
way many of you do, and it is your job to help the public understand
the leaders and the issues. It will be a significant event because
at least for the next four years what happens here, with what
happened in San Francisco, will guide the political and economic
position of the United States.

I have talked too long, but I do want to add, that whether
or not we get the top ratings, as long as we operate responsibly, as
long as we operate interestingly, and as long as we give a comprehensive
story, accurate information and significant analysis, I am sure NBC News
will remain as it is today, the leading news organization in broad¬
casting and in my judgment the leading news organization in the world.

- o - NBC -8/24/64

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*****

NBC NEWS ELECTION YEAR ’64

NBC NEWS' CONVENTION COVERAGE HIGHLIGHTED BY EXCLUSIVE WHITE HOUSE
INTERVIEWS WITH MRS. JOHNSON AND DAUGHTERS LYNDA AND LUCI
First Live Coverage of Alabama Delegation Decision
Is Part of Full-Hour Special

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 24 -- An exclusive
interview with Mrs. Lyndon Johnson and her two daughters, Lynda and Luci,
providing a rare insight into the home life of the President ' s family,
highlighted a series of four NBC News pre-convention TV specials
yesterday (Aug. 23, 6:30-7:30 p.m. EDT) .

The full-hour program (which included the White House inter¬
view conducted by NBC News Washington correspondent Nancy Dickerson),
part of the "Campaign and the Candidates" series, was sponsored by the
Gulf Oil Corporation, sole sponsor of NBC’s television and radio cover¬
age of the political conventions and the national election.

Among the topics discussed by Mrs. Johnson and her daughters
were the reactions of the President at home during periods of crisis,
the President’s health, and his achievements, which Mrs. Johnson looked
back on with the greatest pride and satisfaction.

Asked about the President’s health, Mrs. Johnson- said, "I think
that the imperative of being in this job has caused him to use more
discipline on himself than my most earnest effort has been able to
produce. He works awfully long hours, but he has one God-given bonus —
he can just shut off and go to sleep."

(more )

♦( • : ,g. ^sJbcit r

lOi

2 - Pre-Convention Specials

In reply to Mrs. Dickerson's question, "How do you find him
in a crisis... for instance, the Vietnam crisis?" Mrs. Johnson said, "I
think he keeps a level head; I don’t think he changes particularly.

I think he roars when there’s a button off his shirt, but when the going
is really serious he can be the quietest man, searching expediently for
the alternatives, trying to decide which of them is the most practical
and productive down the road."

NBC News presented the first of its four specials Sunday
(Aug. 23) on "The Credentials Controversy" at 2 p.m. EDT. Views on the
Mississippi seating conflict were offered by Senator Hubert Humphrey of
Minnesota in a taped interview with NBC News correspondent Ray Scherer;
by Harold Leventhal, General Counsel of the Democratic National
Committee, in an interview with NBC News correspondent Robert Teague;
by Governor Brown of California in a taped press conference upon his
arrival in Atlantic City; and by Governor Connally of Texas in a taped
press conference upon his arrival.

Later in the day, from 5-7:30 p.m. EDT, NBC News presented
two-and-a-half-hours of convention programs. "Sunday" was telecast
5-5:30 p.m. EDT, "Meet the Press" from 5:30-6:30 p.m. EDT, and the
hour special featuring President Johnson’s family from 6:30-7:30 p.m.

EDT.

During the latter program, NBC had the first live coverage of
the Alabama delegation’s decision to reject the loyalty vote as a
condition for admission to the convention. NBC News correspondent
Robert Teague reported this information in an interview with Jess Lanier,
a member of the Alabama delegation.

"Sunday" — with Frank Blair as host, included interviews on
the Boardwalk with New Jersey’s Governor Hughes and Mrs. Hughes, and with

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3 - Pre-Convention Specials

Perle Mesta, who was interviewed by Barbara Walters. Blair queried
NBC News commentators John Chancellor, Frank McGee, Edwin Newman and
Sander Vanocur on their predictions as to the President’s choice for
a running mate.

"Meet the Press" — extended to a full hour -- presented a
half-hour interview with Senator Hubert Humphrey, and one of the same
duration with Senator Eugene McCarthy, both Minnesota Senators regarded
as front runners in the competition for the Vice Presidential nomina¬
tion. Edwin Newman was the moderator.

The 6:30-7:30 p.m. EJDT convention special, in addition to the
interviews with the President’s wife and daughters, included an
analysis and report on the Roper poll by NBC correspondent Elie Abel,
and a discussion of the Vice Presidential choice by Ray Scherer.

- o -

NBC-8/24/64

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*★****★*

NBC NEWS ELECTION YEAR 64

PRESIDENT JOHNSON RECEIVES 67$£, GOLDWATER 28$,

IN NBC NEWS-ROPER POLL UNCOVERING ’HIDDEN’ VOTE

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 24 — Following
is the text of a report by NBC News covering a poll commissioned by NBC
News and conducted by Elmo Roper and Associates. The poll, showing the
current relative strength of President Johnson and Senator Barry
Goldwater, is the first of three political surveys to be reported by NBC
News in its coverage of the Democratic national convention. The report
was presented by NBC News correspondent Elie Abel on a special NBC News
program on the NBC-TV Network yesterday (Aug, 23, 6:30 p.m. EDT).

.ABEL: Our first NBC News-Roper survey, keyed to this
Democratic convention, is an effort to measure the relative strengths of
President Johnson and Senator Goldwater at this admittedly early stage
of the 1964 campaign. It is based on a nation-wide cross section of
2,114 "likely" voters. Those who are not expected to vote the first
Tuesday in November have been screened out. The cross-section includes
Democrats, Republicans and those who call themselves independents.

In method, this survey — conducted especially for NBC News by
Elmo Roper and Associates — resembles the surveys we presented during
the Republican convention. With this important difference: Experience
has shown that even the likely voters questioned are not always candid
about their real choice. Some feel it is none of the poll-taker's
business; others hesitate to express a preference that may be unpopular
in their own part of the country. Many of these citizens prefer to be

(more )

;

2 - Poll

listed as "undecided" or as not having a definite preference. This
corresponds to the "hidden" or "undercover" vote, some times called the
"backlash" vote. This NBC News-Roper survey applied a special secret-
ballot technique to get at the "hidden" vote.

We’ll examine those results — on subsequent evenings — as
this convention unfolds.

The Johnson-Goldwater trial heat was run just two weeks ago —
well after the Republican convention and after President Johnson had
ordered retaliatory air strikes on North Viet Nam following the PT boat
attacks on the destroyer Maddox in the Gulf of Tonkin. The results look
like this:

President Johnson 67 per cent
Senator Goldwater 28 per cent
Five per cent — undecided.

The President’s 39 per cent advantage is far and way the most
overwhelming recorded at this stage of any modern Presidential campaign.

There is, of course, a substantial difference between how the
voters say they will vote in August — and how they will mark their
ballots in November. A Roper survey conducted at about this time four
years ago showed the Republican candidate. Vice President Nixon, leading
John F. Kennedy, 44 per cent to 40; yet Kennedy went on to win the
election by the narrowest margin ever. Even more striking was the
Truman upset in 1948. A Roper survey taken at the same stage gave
Thomas E. Dewey a 15-point advantage — Dewey 47 per cent, Truman 32.

The only real parallel to the gigantic Johnson lead over
Goldwater goes back to 1938. A Roper survey, conducted after both

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national conventions that year, showed: Roosevelt leading with 59
per cent, Alf Landon 37 per cent. FDR’s 22-point bulge over Landon
was translated into the most one-sided of all his victories. The NBC
News-Roper survey does not suggest that President Johnson can look
forward to a comparable landslide this November. It merely records
that at this early stage, the President’s 39-point lead over Senator
Goldwater, dwarfs the Roosevelt lead over Landon 28 years ago.

- o -

NBC-8/24/64

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*★★★

NBC NEWS ELECTION YEAR 64

PRESIDENT JOHNSON CALLS SENATORS HUMPHREY AND MCCARTHY
AFTER JOINT APPEARANCE ON NBC'S "MEET THE PRESS"

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 24 -- Senators
Hubert Humphrey and Eugene McCarthy of Minnesota, two possible choices
for the Democratic Vice Presidential nomination, received a telephone
call from the White House immediately after their joint appearance on
NBC News, "Meet the Press" last night (Aug. 23).

They took the call in a work area behind the TV studio in
NBC News' convention headquarters in Atlantic City, where they were
interviewed separately during a special full-hour "Meet the Press"
telecast .

Senators Humphrey and McCarthy spoke in turn, first Humphrey
then McCarthy, first to the President and then to Mrs. Johnson, then to
the President again.

It was reported that both President and Mrs. Johnson praised
the senators on their appearance. Though the President didn't reveal
his choice for the Vice Presidential nomination, it was reported he told
both Senators that their joint appearance did neither man any harm.

From the studio end of the conversation, the Senators each said
again and again, "Well, thank you very much," and "I'm so pleased." At
one point. Senator Humphrey said, "Yes, sir, we've been working on that."

(more )

2 - Humphrey and McCarthy

After the conversation, both men were jubilant and
Senator Humphrey quipped, "Well, we’re both in. He’s going
to take both of us."

Lawrence E. Spivak, producer of "Meet the Press," said
later that President Johnson is a regular viewer of "Meet the
Press" and has called the programs guests at the studio after a
telecast on several occasions.

- o -

NBC-8/24/64

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******

NBC NEWS ELECTION YEAR ’64

INTERVIEWS WITH SPEAKER JOHN W. McCORMACK AND CAROL CHANNING AND
OTHER FEATURES HIGHLIGHT FIRST ATLANTIC CITY PROGRAM ON 1 TODAY ’

NBC CONVENTION CENTRAL* ATLANTIC CITY, Aug. 24 — Interviews
with Speaker John W, McCormack, the permanent Democratic convention
chairman, leaders of the Alabama delegation and Carol Charming, and
reports from Convention Hall by NBC News correspondents highlighted
the first day’s programming from Atlantic City on NBC-TV’s "Today"
show this morning (Aug. 24).

"Today" is originating from the site of the Democratic
convention through Aug. 28 ( Monday- through-Friday, 7-9 a.m. EDT).

This morning’s telecast opened with live helicopter views
of the beach and a report from outside Convention Hall by NBC News
correspondent Richard Valerian!, on a demonstration on the Boardwalk
in support of the Mississippi Freedom delegation. There was also a
direct report from NBC News’ correspondent Robert Goralski, outside
the White House, on President Johnson’s continuing silence on the
Vice Presidential nomination.

Back In Atlantic City, NBC News correspondent Robert
Abernethy interviewed Speaker McCormack on his role at the convention
and what he considered qualifications for the Vice Presidential
candidate. Abernethy also talked with Jess Lanier, chairman of the

(more)

2 - tToday* — Convention

Alabama delegation, and Pierre Pelham, another Alabama delegate, on
the credentials committee dispute. There was also a report from
NBC News1 TV floor reporter Edwin Newman previewing the convention.

"Today" host Hugh Downs talked with Carol Channing about
the "Hello, Lyndon" song she will introduce at the convention today,
and, with Jack Lescoulie, interviewed convention hostesses and
delegates on the Boardwalk. Lescoulie also narrated a. film feature
on Atlantic City events over the years.

- o -

NBC- 8/24/6 4

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NBC NEWS ELECTION YEAR 64

SPECIAL INTERVIEWS MARK NBC NEWS' COMPREHENSIVE COVERAGE
OP PLATFORM COMMITTEE HEARINGS ON NBC -TV NETWORK

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 24 — NBC News
presented comprehensive coverage of the deliberations of the Democratic
Party Platform Committee, including exclusive interviews with key
personalities, in 15 special programs totaling eight hours, 45 minutes,
on the NBC-TV Network Monday (Aug. 17) through Friday (Aug, 21).

Three special programs were telecast each day.

Highlighting the week’s coverage was an exclusive telecast
Wednesday (Aug. 19) when NBC News broke off an interview in progress to
go directly to the White House for a live pickup of President Johnson’s
speech saluting the record and achievements of the 88th Congress. The
telecast came within the 9-10 p.m. EDT platform special*

The coverage of the Platform Committee meetings was augmented
by special interviews with key personalities concerned with the issues
of the day. Virtually all of NBC News’ Washington and New York
correspondents participated in these relevant and timely interviews.

The special programs were launched (Aug. 17) with talks of
platform significance by Secretary of State Dean Rusk and Ambassador
Adlai Stevenson and a key interview with Representative Carl Albert
(Okla.), Chairman of the Democratic Platform Committee. On subsequent
programs, NBC News viewers saw members of the Cabinet and other govern¬
ment officials as they outlined their objectives before the committee.

(more)

.

2 - Platform Committee

These included Secretary of Defense Robert S. McNamara’s
detailed summation of the building of our defensive power and our
military superiority; government economist Walter Heller and Secretary
of the Treasury Douglas Dillon, each speaking on the phase of our
economic progress most intimately associated with his own work.

Pull coverage was accorded the problem of seating one or the
other, or both, of the Mississippi delegations, illuminated by inter¬
views with Senator George Smathers (Fla.) and with a Mississippi
delegate involved in this critical contest. More light was thrown on
this problem in interviews with other southern delegates and talks by
Roy Wilkins and Martin Luther King. Governor Carl Sanders (Ga.), in an
NBC News interview, interpreted the sentiments of his own state in the
seating conflict.

Sargent Shriver was heard in a report to the committee on the
aims of the war against poverty and Robert F. Kennedy reviewed the
progress the office of the Attorney General and other agencies had made
to curb crime and racketeering.

Meanwhile, the reactions of top ranking Republicans to the
Democratic platform building was constantly reported on NBC News, in¬
cluding opinions expressed by Senator Goldwater. At one point the
program shifted to New York, where the probability of Mayor Wagner’s
endorsement of Robert F. Kennedy’s bid for the New York Senatorial
nomination was predicted.

The l4th special report on platform committee meetings
(Aug. 21) included full live coverage of the appearance of Governor
George C. Wallace (Ala.) before the committee. Frank McGee, anchor man.

(more)

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3 - Platform Committee

noted that questions asked of Wallace and his replies consti¬
tuted "the first open clash at the Democratic convention. "

The program included an exclusive taped interview by Sander
Vanocur with Pennsylvania's former Governor David Lawrence,
chairman of the credentials committee, on the seating of
the Mississippi and Alabama delegations.

- o -

NBC- 8/24/64

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★, ★★★★ ★

*★★★★*

NBC NEWS ELECTION YEAR ’64

NBC NEWS PRESENTS 4 l/4-HOUR TV REPORT ON CREDENTIALS HEARINGS

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 24- -NBC News
presented four hours and 15 minutes of special programming Saturday
(Aug. 22) covering the emotion-laden meeting of the Credentials
Committee preceding the opening of the Democratic national convention
here .

The NBC coverage began at 2 p.m. EDT, while the meeting was
still in closed session, and continued for four full hours. A
special program summarizing the day's developments in the meeting was
broadcast at 11:15-11:30 p.m. EDT.

The clash between two rival Mississippi delegations provided
the most dramatic feature of the live coverage when the meeting was
opened to news media an hour after the NBC News coverage started.

The cameras documented the presentation of the case of the Mississippi
Freedom Democratic Party by, among others, James Farmer, National
Director of CORE; Roy Wilkins, Executive Director of the NAACP; the
Rev. Dr. Martin Luther King; Aaron Henry, President of the NAACP in
Mississippi and Chairman of the Freedom Democratic Party; the Rev.
Edwin King, chaplain at Tougaloo College. The case for seating of
the regular Mississippi Democratic organization was presented on-
camera by Reubel Griffin, Assistant Attorney General of Mississippi;

E. K. Collins, Mississippi State Senator, and others.

(more)

■ '*

' • ■

. ■

t '

, ■

2 - Credentials Hearings

Before the presentation of the Mississippi case in open
meeting, NBC presented live the 20-minute debate on the question
of the seating of the Alabama delegation.

Periodically, NBC cut into its live coverage of the hearings
for both live and taped coverage of news breaking elsewhere. The
program switched to the East Room of the White House for live coverage
of President Johnson’s address before the Democratic Governors'
Conference. The program also included the arrival of Senator Hubert
Humphrey of Minnesota at Atlantic City and his press conference there.

Edwin Newman, who was anchor man of the report, presented
frequent summaries of developments in the hearing. Other NBC News
correspondents who participated in the coverage included Robert Teague,
Charles Quinn, Herb Kaplow, and Sander Vanocur. Robert Goralski
reported from the White House.

- o - NBC -8/24/64

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★

★

NBC NEWS ELECTION YEAR 64

DEMOCRATIC REPARTEE: EMBELLISHED AND GARNISHED PATTER,
CONVENTIONALLY SERVED, ON ATLANTIC CITY POLITICAL MENU
NBC Newsman Newman Tells How Lingo Can Be Savored and Enjoyed

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 24 — As NBC News
correspondent Edwin Newman sees it, the language of the national
political convention can, if viewed with detachment, be savored and
enjoyed.

This is a report on convention language presented by Newman
yesterday (Aug. 23) in an NBC News TV special previewing the Democratic
national convention here :

"The four days to follow are going to bring forth a burst
of wildly overblown language.

"Much of it will resemble what we heard at the Republican
convention in San Francisco. No politician will put in an appearance
without being called great. The Democratic Party will be great, each
of the states will be great, Atlantic City will be great, and so on.

"We may anticipate some fuss over gavels, because at

conventions gavels have to be signigicant in themselves. At the last

Democratic convention, the presiding officers were given a gavel made

from the tongue of a covered wagon and a gavel made from a purple beech

tree planted at Monticello by Thomas Jefferson. The Virginia delegate

who handed over the second one said he hoped it would sound as a klaxon,

calling up all of us to rededicate ourselves to those principles and so

on and so forth. Sounding like a klaxon is not easy for a gavel to do.

(more)

★

NB

CT

tt

'

- • ;

• v.'.tXiv

2 - Democratic Repartee

"There will be the usual competition among states in pointing
out their distinguished qualities during the roll calls — Virginia,
Mother of Presidents; Arizona, Most Promising State of the Union;
Florida, the Original and Unequaled Sunshine State, which will draw
boos from California, the other Original and Unequaled Sunshine State;
North Dakota, the Only State with an International Peace Garden, and
so on. In i960, a delegate from New Jersey started something that
could be catching: He gave his County, Upton County, the Gibraltar of
Democracy in New Jersey.

"We probably will not get this time as splendid a mixing of
metaphors as we did in i960 from former Lieutenant Governor Jared
Maddux of Tennessee, even though Maddux is here now. Maddux said:

’I would Just like to know if Mr, Chamberlain’s venerable umbrella
was being dusted off in anticipation of another Armageddon where this
nation, speaking too softly and too gently and too humbly, might
crucify the hopes and aspirations of free men upon the cross of
timidity. 1 Dusting off umbrellas in anticipation of battles on
judgment day at which the hopes of free men are crucified is no simple
operation, and it seems unlikely to happen a second time. Still,
we may hope."

o

NBC -8/2 4/6 4

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NBC NEWS

BROADCASTING’S LARGEST NEWS ORGANIZATION

August 24, 1964

SECRETARY OF STATE DEAN RUSK
TO BE ’MEET THE PRESS’ GUEST

Secretary of State Dean Rusk will be the guest
on NBC's "Meet the Press" Sunday, Aug. 30 . The program
will be colorcast live from Washington, D. C., on the
NBC-TV Network at 6 p.m. EDT, and broadcast on the NBC
Radio Network at 6:30 p.m. EDT.

Interviewing Secretary Rusk will be Elie Abel
of NBC News, Stewart Hensley of United Press International,
John Hightower of Associated Press and Peter Lisagor of
the Chicago Daily News. Bryson Rash of NBC News will be
the moderator.

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA NEW YORK, N. Y. 10020

'

.

NBC TELEVISION NETWORK NEWS

August 24, 1964

’THE BILL DANA SHOW' BRINGS INNOVATIONS
AS SERIES HAS SEASON PREMIERE IN NEW
SUNDAY TIME-SPOT ON NBC-TV SEPT. 20

Jose Jimenez rides again! Broader comedy, greater visual
appeal, and new characters will be innovations in "The Bill Dana Show"
when it starts its 1964-65 season on NBC-TV Sunday, Sept. 20 in a new
time-spot, 8:30-9 p.m. NYT.

The Procter & Gamble Co., through the Leo Burnett Company
Inc. advertising agency, is the sponsor of the comedy series starring
Bill Dana and co-starring Jonathan Harris as Mr. Phillips. Comedian Don
Adams as house detective Glick will return to the series, as will Gary
Crosby as Jose’s friend Eddie. Maggie Peterson will he seen in a new
role, that of Susie, a waitress in the hotel coffee shop.

According to producer Jack Elinson, "We *11 go for the big
laugh more often, with scripts that call for more broadly hilarious
situations." The character of Jose Jimenez is that of a Latin American
bellboy in a New York City hotel. Harris plays the hotel manager, who is
ever Jose's nemesis — except on the occasions when the roles are
reversed.

One of last season's most successful innovations, the
inclusion of dream sequences to give the writers and performers more
scope, will be employed in some of the episodes. In these, Jose can
step out of character and lead a more colorful existence in settings
far removed from the Park Central.

(more )

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

! • d

-

2

'The Bill Dana Show1

The show will be directed by various directors, including
Sheldon Leonard (who is also executive producer of the series), Coby
Ruskin, Jerry Paris, Howard Morris and Stan Cherry. Jack Elinson is
producer and story editor. Scripts will be by various writers,
including Dick Chevillat and Ray Singer.

"The Bill Dana Show" is filmed at Desiou Studios in Hollywood
by Amigo Productions (A Danny Thomas Enterprise).

- o -

NBC-New York, 8/24/64

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TITLE CHANGE

IT'S NOW 'THE JACK BENNY PROGRAM'

Jack Benny's new NBC-TV series will be
titled "The Jack Benny Program." It had been
announced previously as "The Jack Benny Show."

The series premieres Friday, Sept. 25
(9:30-10 p.m. NYT) .

NBC-New York, 8/24/64

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CREDITS FOR 1 THE BILL DANA SHOW’ ON NBC -TV

Time:

Sundays, 8:30-9 p.m. NYT, new season (and new

time-spot) starting Sept. 20, 1964.

Format :

Situation comedy centering around the day-to-

day misadventures of bellhop Jose Jimenez,

the wistful comedy character created by

writer-comedian Bill Dana.

Creator and star:

Bill Dana as Jose Jimenez.

Regulars:

Jonathan Harris, as the hotel manager; Don

Adams, as the house detective; Gary Crosby,

as Eddie the bellhop; Maggie Peterson as

Susie the waitress.

Producing company:

Amigo Productions (A Danny Thomas Enterprise)

Executive producer:

Sheldon Leonard

Producer:

Jack Elinson

Directors :

Sheldon Leonard, Coby Ruskin, Jerry Paris,

Howard Morris, Stan Cherry.

Story Editor:

Jack Elinson

Writers :

Various

Sponsor:

The Procter & Gamble Co., through Leo Burnett

Company Inc.

Origination:

Desilu Studios, Hollywood.

NBC Press
Representatives :

Frank Farrell (Burbank); Betty Lanigan

(New York).

- o -

NBC-New York, 8/24/64

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2 - X - H

NBC NEWS ELECTION YEAR 64

HOW NBC SCORED WITH COMPREHENSIVE COVERAGE
OP DEMOCRATIC CONVENTION'S OPENING
National and N. Y. Ratings Show Bigger TV Audience
For NBC Than for Other Two Networks Combined

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 25 — NBC News'

television coverage of the opening night of the Democratic national
convention increased by 22 per cent its nation-wide convention audience
over the comparable period of coverage of the GOP convention last
month, according to National Arbitron Ratings.

During the 7-11 p.m. (NYT) time period, NBC-TV attracted over

50 per cent of the convention audience -- more than the other two net¬
works combined -- compared to the second network's 36 per cent and
the third network's 13 per cent.

Last month, during the comparable convention time period.

7:30-11 p.m. (NYT) July 13, the opening night of the GOP convention,
NBC-TV attracted 47 per cent of the convention audience, compared to
the second network's 38 per cent and the third network's 15 per cent,
according to National Arbitron Ratings.

The National Arbitron Ratings for the opening nights of
both the Democratic and Republican National Conventions follow:

7-11 p.m. (NYT)
Share of

DEMOCRATIC
Aug . 24

7:30-11 p.m. (NYT)
Share of

REPUBLICAN
July 13

Rating Conv. Aud.

Rating Conv. Aud.

NBC-TV
2nd Network
3rd Network

13.7 50.4

9.9 36.5

3.6 13.1

12.3

9.8

3.9

47

38

15

(more )

■

'

2 - Convention Coverage

I

At one time Monday -- the 10:30-11 p.m. EDT period --
WNBC-TV, New York, had 70 per cent of the audience watching the
Democratic convention, according to New York Nielsen ratings. During
the 7-12 midnight EDT time period, WNBC-TV attracted 60 per cent of
the convention audience -- more than the other two network outlets
combined -- compared with the second network station’s 34 per cent
and the third network station's 6 per cent.

Exclusive reports and numerous interviews with key
figures at the convention highlighted the NBC News comprehensive
coverage of the official proceedings and all significant behind-the-
scenes activity on the opening day of the meeting. Chet Huntley and
David Brinkley were the TV anchor men heading the report orial team.

NBC News presented five hours and 12 minutes of continuous
coverage on NBC-TV, from 7 p.m. to 12:12 a.m. EDT. Immediately
preceding this coverage, the "Huntley-Brinkley Report" (6: 30-7 p.m.

EDT) devoted most of its programming to developments in pre¬
convention activity, including the credentials committee's problems
about the seating of the Alabama and Mississippi delegations.

Earlier Monday, a special NBC News program (3:30-4 p.m.

EDT) included an exclusive report which provided the first news
of Senator Hubert Humphrey's meeting with rival Mississippi delegations
in an attempt to resolve the contest over their seating.

NBC News correspondents Sander Vanocur and John Chancellor
uncovered Senator Humphrey's role as mediator when they interviewed
three men who had taken part in the meeting.

(more )

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3 - Convention Coverage

Other important features of the first day’s NBC News TV
coverage were:

— Chancellor’s exclusive interview with David
McDonald, President of the United Steel Workers, in which
McDonald charged that Goldwater workers were sent to
Pittsburgh to foment fear among steel workers by spread¬
ing rumors that Negroes would take their jobs.

— The disclosure by NBC News Washington
correspondent Nancy Dickerson that President Johnson’s
choice of a Vice Presidential candidate is being guided
in part by a poll commissioned by high officials of the
Democratic Party.

-- A report by NBC News Washington correspondent
Elie Abel on a poll, commissioned by NBC News and conducted
by Elmo Roper and Associates, which — by using a secret-
ballot technique — confirmed and measured the "hidden"
vote for President Johnson and Senator Goldwater for the
first time.

— An exclusive interview on the convention floor
with Eugene Connor of the Alabama Delegation who told NBC
News correspondent Frank McGee that he had not been
allowed to take his seat but was asked to "step aside."

Reuven Frank was executive producer of the television
coverage. The TV and radio programming was sponsored solely by the
Gulf Oil Corporation.

(more)

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4 - Convention Coverage

Coverage on the NBC Radio Network, which began at 7 p.m.

EDT and continued to 12 midnight, included an exclusive report by
NBC News correspondent Robert McCormick that Senator Humphrey was
writing a speech -- presumably a speech accepting the Democratic
nomination as Vice Presidential candidate. McCormick said the
information came from a close personal friend of both Humphrey
and the President, an informant who said he was almost certain
that Humphrey had been given the nod.

Peter Hackes and Russ Ward were anchor men of the radio
coverage, and Morgan Beatty and Robert McCormick were analysts.

Russell C. Tornabene was executive producer and James Holton producer.

- o -

NBC-8/25/64

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NBC NEWS ELECTION YEAR 64

NBC NEWS -ROPER POLL CONFIRMS ‘BACKLASH’ VOTE

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 25 — Following is
a report on a poll, commissioned by NBC News and conducted by Elmo Roper
and Associates, which used a secret-ballot technique to correct for the
"backlash" or "hidden" vote. The poll was the second to be reported
as part of the NBC News coverage of the Democratic national convention.
The report, presented by NBC News correspondent Elie Abel last night
(Aug. 24), follows.

ABEL: This election year has produced a great deal of
talk -- much of it generating more heat than light — about a
"hidden" vote, sometimes called the "backlash." The word may be
new, but the phenomenon is not. Experienced poll-takers have
noted in past elections an occasional tendency for voters to be
less than candid about their preference. They say they are
undecided when, in fact, their minds are made up, but they
prefer not to talk about it.

In this 1964 election many politicians and political writers
are saying that polls are particularly vulnerable, that a
significant number of citizens, determined to vote for Senator
Goldwater in November, are not prepared to say so openly. Our
NBC News-Roper survey, using a secret-ballot technique designed
to correct for this distortion, has confirmed and measured the
hidden vote for the first time.

(more )

• - > ; Vi ■ ^09,.j00 .j

2 - Poll

A nation-wide cross section of likely voters was asked to
choose between Senator Goldwater and President Johnson. Let’s
look at the results:

Johnson 59 per cent

Goldwater 22 per cent

Nineteen per cent were listed as undecided or would not
answer directly.

When the same voters were handed a secret ballot, the
picture changed abruptly:

The Johnson total was up to 6j per cent;

Goldwater up to 28 per cent;

The undecided — many of whom were not really undecided,
just reluctant, dropped from 19 per cent to 5 per cent.

In short, there is a hidden vote, but it cuts both ways.

And, in proportion to each candidate’s total strength, the hidden
vote would appear to help Senator Goldwater more than it helps
President Johnson.

What happened was this: A significant number of voters
who would not answer a direct question about their preference,
did register their choice when they were offered a secret
ballot.

In addition, some voters who said they were for President
Johnson voted for Senator Goldwater on the secret ballot; some
who said they were for Goldwater voted for Johnson on the secret
ballot.

Let’s examine more closely the relatively small proportion

of voters who said one thing and did the opposite. They amount

to four per cent of the electorate — not an impressive number on

the face of it, but four times the number who in effect lied

(more )

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3 - Poll

about their choice four years ago — the choice between Richard
Nixon and John F. Kennedy, complicated, you will recall, by the
controversy over Kennedy's religion.

For every two persons who cross up the polltaker by saying
they are for Johnson and then voting for Goldwater, there is one
voter who says he is for Goldwater but casts his secret ballot
for Johnson. An incidental note, which defies our high-domed
analysts, may be worth remarking. Not a single New England
voter lied about his choice. It was the only region of these
United States that scored 100 per cent for truthfulness. So
much for the stern New England conscience.

Who are the reluctant Goldwater voters? Where does his
hidden strength lie? The biggest group, 13 per cent are
Republicans, living perhaps in areas where the Goldwater brand
of Republicanism is unpopular.

Eight per cent are people who say they are in sympathy with
the Negro drive for civil rights.

Five per cent are prosperous people; four per cent men.

What about President Johnson's under-cover strength? Eight
per cent are independents, five per cent poor; four per cent
women; three per cent people who say they oppose the civil rights
drive; two per cent are Democrats. One final -- somewhat
surprising — measure now of the undercover vote:

There is hidden Goldwater strength in the Southern states
and among white voters generally. Our NBC News -Roper survey

(more )

.

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4 - Poll

shows a six per cent figure for white Americans favorable to
Goldwater but reluctant to say so; five per cent among Southern
voters .

Let's look at the figures for reluctant Johnson voters:

Six per cent among white citizens; five per cent among
Southerners.

The backlash and counter-backlash, if we may call it that,
cancel one another out.

- o -

NBC-8/25/64

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NBC NEWS ELECTION YEAR ’64

HEADLINE PERSONALITIES AND EVENTS HIGHLIGHT ’TODAY’

TELECASTS FROM ATLANTIC CITY CONVENTION SETTING

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 25 — Interviews
with Senator Birch Bayh (D.-Ind.), performers Fredric March and
Florence Eldridge, and Mrs. Richard Hughes, wife of New Jersey’s
Governor, will be among the guests on NBC-TV’s "Today" show during the
balance of the program’s originations from Atlantic City Aug. 26-28
(7-9 a.m. EDT ) .

"Today" host Hugh Downs, Jack Lescoulie and Maureen O’Sullivan
are in Atlantic City where "Today" is originating live each morning
during the Democratic national convention.

Following is the daily schedule for the balance of "Today"
programming from Atlantic City (all times EDT):

W e dr e s da y , Aug, 26 — NBC News correspondent Frank McGee, one
of NBC News’ four TV floor reporters, will present an analysis of
convention developments following taped highlights of the second day’s
session (during the 7-7:30 a.m. segment). Senator Birch Bayh (D.-Ind.),
chairman of the young citizens for Johnson, will be interviewed about
the organization (7:30-8 a.m.). A feature on the game of Monopoly,
which is based on Atlantic City landmarks (8-8:30 a.m.), and an inter¬
view with a political newsmaker (8:30-9 a.m.) will complete the day’s

program

(more )

r

2 - * Today*

Thursday, Aug. 27 — NBC News correspondent Edwin Newman, one
of NBC News’ TV floor reporters, will analyze convention developments
following taped highlights of the third day’s session (7-7:30 a.m.).
Fredric March and his wife, Florence Eldridge, who will present readings
at a reception for Mrs. John F. Kennedy in Atlantic City, will be
interviewed about the event (7:30-8 a.m.). Mrs. Richard Hughes, wife
of New Jersey’s Governor, will be interviewed about films of the
previous evening's fashion show (in which the wives of Democratic
Senators and Representatives will be the models) will be shown (8 to
8:30 a.m.). An interview with a prominent political figure will complete
the program (8:30-9 a.m.).

Friday, Aug. 28 — NBC News Correspondent Sander Vanocur will
present an analysis of the convention following taped highlights of the
final session (7-7:30 a.m.). A film and tape report on the previous
night's Boardwalk celebration of President Johnson's birthday will be
shown (7:30-8 a.m.). A political newsmaker will be interviewed
(8:30-9 a.m.). Details for the 8-8:30 a.m. segment will be announced.

- o -

NBC-8/25/64

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NBC NEWS ELECTION YEAR ’64

NBC NEWS* NANCY DICKERSON DISCLOSES JOHNSON CHOICE
OF RUNNING MATE IS GUIDED IN PART BY POLL
COMMISSIONED BY HIGH DEMOCRATIC OFFICIALS

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 25 — President
Johnson's choice of a Vice Presidential candidate is being guided in
part by a poll commissioned by high officials of the Democratic Party,
it was disclosed last night by Nancy Dickerson, NBC News correspondent.

The poll shows that President Johnson would run about the same
with any one of six possible running mates.

The disclosure of the poll and its results by Nancy Dickerson
was made during NBC's convention coverage Monday shortly after 7:30 p.m.
EDT.

The full text of Mrs. Dickerson's broadcast follows:

MRS. DICKERSON:

President Johnson studies polls avidly -- and he is
extremely happy with the results he ' s seen so far.

In his weekend meeting with Democratic Governors, he
showed them a big red, white and blue chart of his poll results
and he gave each Governor a photographic copy, like this one,
of that chart.

In each of the states, the highest line represents the
Johnson strength. The next two lower lines represent the
Goldwater strength, and the undecided vote. After this photo¬
graph was made two other results were sent to the White House:

(more )

' • • :

.OX .

■

'

2 - Nancy Dickerson

In Texas it was 62 for the President to 28 for Senator Goldwater.
In California it was 53 for the President and 25 for the Senator.

President Johnson’s choice of Vice Presidential
candidate is being guided in part by a poll commissioned by
high officials in the Democratic Party. The survey shows him
running about the same with any one of six possible running mates.

The poll was taken to test the drawing power of
President Johnson running with Senators Humphrey, McCarthy,
Ribicoff, Muskie, Pell and Pastore. In each case the President
ran far ahead of the Goldwater-Miller ticket. Senator Humphrey
of Minnesota ran the strongest, but the survey concluded that
at present the President would win with any of the six.

Senator Claiborne Pell of Rhode Island was included
to test an unknown name.

With Pell on the ticket, Mr. Johnson runs only slightly
behind the figures if Humphrey was on the ticket.

The polltakers have advised that the selection of a
Vice Presidential candidate will have a definite effect on many
Republicans who do not now plan to vote for Goldwater.

The pollsters concluded that in certain areas, such as
New York, racial prejudice or the so-called white backlash did
not measurably affect the voters' preference for the Vice
Presidential candidate.

The President is being told that whoever the Vice
Presidential candidate is, he should be chosen for and then
presented as the man who is best qualified to stand one heart¬
beat from the Presidency. It is believed that this approach

(more )

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3 - Nancy Dickerson

will be in marked contrast to Senator Goldwater who is quoted
by a reporter as saying* "One reason I chose Bill Miller was
that he drives Johnson nuts.”

The Miller nominating and seconding speeches all
stressed his party loyalty and ability for waging a tough
political fight. The Democratic strategists suggest a contrast
— that they present their Vice Presidential candidate for the
single reason that he is qualified to serve.

- o -

NBC-8/25/64

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********

NBC NEWS ELECTION YEAR ’64

NBC NEWS REPORTS EXCLUSIVELY ON SENATOR HUMPHREY'S
ROLE IN MISSISSIPPI DELEGATIONS' CONTEST

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 25 — In an
exclusive report, NBC News yesterday provided the first news of
Senator Hubert Humphrey's meeting with rival Mississippi delegations
in an attempt to resolve the contest over their seating at the
Democratic national convention.

NBC News correspondents Sander Vanocur and John Chancellor
uncovered Senator Humphrey's role as mediator when they interviewed
three participants in the meeting — Aaron Henry, a member of the
delegation of the Mississippi Freedom Democratic Party, the Rev. Dr.
Martin Luther King, and Joseph L. Rauh Jr., Washington attorney
representing the delegation.

The interview, in which the three spokesmen for the Freedom
Party emphasized that Humphrey favored neither side in the dispute but
sought to find a settlement acceptable to both, was presented as part
of a special NBC News program in the "Campaign and the Candidates"
series and was broadcast Monday (Aug. 24), 3:30 p.m. EDT.

In other segments of the program, NBC News correspondent Edwin
Newman interviewed Representative Edith Green, Oregon delegate, who has
proposed a compromise plan to resolve the Mississippi contest^ and
Richard Valerian! reported from the scene of Civil Rights picketing out¬
side the Convention Hall.

(more )

,

’

,2 - Humphrey

Taped coverage of a news conference by Senator Eugene
McCarthy of Minnesota, in which he discussed his prospects and
qualifications as a leading contender for the Vice Presidential
nomination, was also included in the program. Vanocur reported on a
Boardwalk conversation in which Rauh, National Democratic Chairman John
M. Bailey, and Credentials Committee Chairman David L. Lawrence dis¬
cussed the Mississippi contest.

Elie Abel was anchor man of the program, which was part of
the "Campaign and the Candidates" series.

NBC-8/25/64

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NBC COLOR TELEVISION NEWS

PREMIERE

'FLIPPER' SERIES BEGINS WITH DOLPHIN
A HERO IN GETTING PLASMA TO PATIENT

"300 Feet Below" will be the premiere episode on "Flipper, "
NBC-TV's new adventure series in color about the relationship between
two boys and a precocious dolphin, Saturday, Sept. 19 (7:30-8 p.m. EDT) .

The series stars Brian Kelly as widower Porter Ricks, an
underwater ranger in Florida's Coral Park Marine Preserve; Luke Halpin
as Sandy, 13, and Tommy Norden, as Bud, 9, Porter's two sons; and,
of course. Flipper the dolphin. The series is sponsored by Mattel
Toy Co. through Carson/Roberts Inc.

In the opening segment. Porter rushes blood plasma in an
effort to save the life of Dr. Darmon (William Traylor), who was
attacked by a shark. But in transferring the container to Darmon' s
boat, it accidentally falls into the ocean's depths. Flipper, who has
been taught to retrieve by Bud and Sandy, is called on to save the
doctor's life.

Ivan Tors is executive producer for the series which is
filmed in Florida. Leon Benson is producer-director. Associate
producer Ricou Browning, noted scuba diver, is in charge of underwater
operations. The series is produced by MGM-TV in association with NBC.

- NBC -TV PROGRAM HIGHLIGHT SEPT. 19 - -i

FLIPPER: "300 Feet Below" -- Flipper is called

on to retrieve container of blood from ocean's
depths to save a man's life. (Season premiere.

1 Color.) _ _ _ _ _ _ _

- o - NBC -New York, 8/25/64

PRESS DEPARTMENT. NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

' _ t i ,ycd C"'

NBC COLOR TELEVISION NEWS

CREDITS FOR ‘FLIPPER* COLORCASTS ON NBC-TV

Time :

Premiere Date :
Stars :

Format :

Executive Producer:
Producer-Director :
Associate Producer:

Origination :

Produced By:

Sponsor (and agency) :

NBC Press Representatives:

NBC-TV Network, in color, 7:30-8 p.m. NYT.

Saturday, Sept. 19, 1964.

Brian Kelly as Porter Ricks.

Luke Halpin as Sandy.

Tommy Norden as Bud.

Flipper the dolphin.

A half-hour adventure series filmed in
Florida. It concerns the adventures of
a marine preserve ranger, widower Porter
Ricks, and his two sons, Sandy, 13,
and Bud, 9, and their friend, a dolphin
named Flipper.

Ivan Tors.

Leon Benson.

Ricou Browning (in charge of underwater
operations) .

Filmed in the Florida Keys and Miami.

MGM-TV in association with NBC.

Mattel Toy Co. ( Carson/Roberts Inc.).

Leonard Meyers (New York); Bob Bowen
(Burbank) .

- o - NBC-New York, 8/25/64

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

.

'i

’

FROM THE NATIONAL BROADCASTING COMPANY

Thirty Rockefeller Plaza, New York, N. Y. 10020

August 25, 1964

NBC INTERNATIONAL DUBBING 26 TV SERIES INTO
FOREIGN LANGUAGES FOR OVERSEAS VIEWERS

NBC International, a division of NBC Enterprises, is the
leader in the field of dubbing television programs into foreign
languages. James Dodd, Manager, Sales Service, NBC Enterprises, said
today that NBC is dubbing 26 series, more than any one of the other
foreign film suppliers.

The largest group of films is being dubbed into Spanish for
distribution in South America, Central America and Spain. "Bonanza"
is being dubbed into Spanish for its fifth year and "Dr. Kildare" its
fourth. Other series dubbed into Spanish are: "Astro Boy," "The
Richard Boone Show," "Car 54, Where Are You?," "The Bill Dana Show,"
"Wild Kingdom," "King Leonardo," "Samurai" and "Adventures of Pow Wow."

A number of pilots is also being dubbed into Spanish for
presentation in the Latin American countries, these include: "Profiles
In Courage," "Kentucky Jones" and "90 Bristol Court."

Portuguese dubbed shows are: "Bonanza" (second year),

"Dr. Kildare" (second year), "Loretta YOung Theatre," "Tab Hunter
Show," "National Velvet" and 26 one-hour documentaries.

French-dubbed series include: "Bonanza," "The Dick Powell
Theatre," "The Jim Backus Show" and "Panic." German dubbing includes
"Dr. Kildare," "Bonanza" and "Laramie."

Dubbing is a process in which film dialogue in one language
is translated into another language. First the English script must
be adapted to the language of the country into which it is to be

(more )

Press Department, Room 320

. ’

'

fj -cj L

_

2 - NBC International

dubbed. There is a particular problem with puns and jokes which
; have to be made to fit the humor of the foreign country. For this
reason, the writer must be thoroughly familiar with English and also
be a native of the other country. (Each dubbing is done in the country
to be serviced.) For instance, "Hie Bill Dana Show," if not dubbed,
would not be expected to be funny in a Spanish- speaking country
because much of its humor depends on a comic Spanish accent. However,
by using a Puerto Rican pidgin accent, the dubbers make him just as
funny to the Latin Americans as he is to U. S. audiences.

Voices for the main characters in the shows must be as
nearly like the real actor’s voice as possible. The dubber must be
particularly adept in lip synchronization -- that is, he must be able
to make the sound track match the movements of the actor's lips as
closely as he can.

When all this has been done the foreign language track is
mixed with the music and special effects track and the newly dubbed
film is ready to go on the air.

Dubbing documentaries for sale overseas presents its own
problems. A script is devised in the language of the country to which
it has been sold. This script is then read by a local announcer
while the film is being shown with a music and sound effects track.

This method has proved very successful in Mexico, Argentina, Brazil,
Venezuela, Puerto Rico, Central America, Japan, Germany, Italy,

Belgium, Spain, Sweden and Denmark.

NBC-New York, 8/25/64

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NBC SPORTS, A DEPARTMENT OF NBC NEWS

August 25, 1964

NIPPON EYEBROWS RAISED WHEN THERE'S NOTHING SLACK
ABOUT NBC OLYMPIC STAFF'S WARDROBE ORDER

The Japanese heat wave that resulted in some Japanese men
stripping to their shorts to cool off in Tokyo's air-conditioned
airport buildings also left some Japanese wondering if NBC personnel
heading to the Olympics would arrive in Tokyo only half-dressed.

It seems NBC had ordered blue blazers for its Olympic-bound
staff from the Mitsukoshi Department Store, which mistakenly thought
that an order for slacks was to accompany the blazers.

Last week, after a severe heat wave. Prime Minister Hayato
Ikeda ordered his Cabinet members to take measures to halt indecently
exposed Japanese from visiting the cool airport buildings. The next
day, Jim Kitchell, producer of NBC's Olympic coverage, received, a wire
from John Rich, NBC News correspondent in Tokyo, stating that
"Mitsukoshi asking for explanation why NBC Olympickers not wearing
pants at Olympics."

Kitchell sent back word that other arrangements were being
made for the slacks that NBC personnel would wear with the Japanese
blazers and got the following response from Rich:

"Mitsukoshi now relieved NBC people not planning to appear
in underwear and blazers."

4BC SUMMER OLYMPICS:

ss DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK CITY, NEW YORK 1002

•

JACK TRACY
R 0 0 f4 320

★

★
k

NBC NEWS ELECTION YEAR ’64

NBC NEWS r TELEVISION COVERAGE OP THE DEMOCRATIC CONVENTION'S
SECOND NIGHT ATTRACTED AUDIENCE 11% GREATER THAN THAT OF
OTHER 2 NETWORKS COMBINED, ACCORDING TO NATIONAL ARBITRON
Many Highlights in NBC's Comprehensive TV and Radio Coverage

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 26 -- NBC News'
television coverage of the second night (Aug. 25) of the Democratic
National Convention attracted an audience 11 per cent greater than the
audience of the other two networks combined, according to National
Arbitron Ratings.

NBC-TV attracted 53 per cent of the nationwide convention
audience, compared to the second network's 35 per cent and the third
network's 12 per cent, during the 7-H p.m. (NYT) time period.

NBC-TV' s audience advantage, over the second network is 49
per cent and the advantage over the third network is 333 per cent.

The combined National Arbitron Ratings for seven and one-
half hours of rated coverage on the first two nights of the convention
show NBC-TV attracting 52 per cent of the convention audience, the
second network with 35 per cent and the third network with 13 per cent.
NBC-TV has increased its margin over a comparable time period during
coverage of the GOP convention last month.

For the first two nights of GOP coverage NBC-TV attracted
49 per cent of the convention audience, the second network 37 per cent
and the third network 14 per cent.

(more)

.

0

■ V c o

2 - Convention Coverage

The National Arbitron Ratings for Tuesday night’s coverage
and the combined ratings for the first two nights' convention coverage,
compared to last month's GOP convention coverage, follow:

NATIONAL ARBITRON RATINGS

Combined Ratings

7-11 p. m. Two Nights

Aug. 25, 1964 % of

Rating

% of

Conv. Aud.

NBC -TV
Advantage

Conv. Aud.
Democratic

GOP

NBC-

-TV

14.3

53

52

49

2nd

Network

9.6

35

49 %

35

37

3rd

Network

3.3

12

333^

13

14

In New York, during the 7-11 p.m. EDT time period Tuesday,
WNBC-TV attracted 58 per cent of the convention audience compared to
the second network station's 38 per cent and the third network
station's 4 per cent.

NBC News started its convention coverage with a beat over
network competition on the central development of the day -- the
approval by the credentials committee of a compromise settlement of
the Mississippi seating controversy. NBC News was five minutes ahead
with live coverage, from 4:09 to 4:19 p.m. EDT, of the news conference
announcing the settlement.

When NBC began its continuous convention coverage at 7 p.m.
EDT, the effects of the committee's decision were closely followed.

For more than an hour, correspondent John Chancellor main¬
tained exclusive network television and radio coverage of the
Mississippi Freedom Democratic Party demonstration outside Convention
Hall. Chancellor moved with the demonstration as it approached the
auditorium and then proceeded to the V.I.P. entrance. He interviewed
Freedom Party Chairman Aaron Henry, The Rev. Edwin King and other
leaders of the group.

(more)

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Inside the hall, correspondents Frank McGee and Sander Vanocur
provided close coverage of the turbulence in and around the seating area
of the Mississippi delegation. Under the eyes of NBC’s long lens
cameras, the two reporters covered developments as convention security
officials attempted to move Freedom Party delegates from the Mississippi
area.

The coverage included the report of a poll, commissioned by
NBC News and conducted by Elmo Roper and Associates. Reported by
correspondent Elie Abel, it measured the relative strength of President
Johnson and Senator Goldwater among various voting groups and analyzed
the effects of the withdrawal of Alabama’s Governor George Wallace from
the Presidential race.

Other segments of the coverage, which was concluded at
12:l4 a.m. EDT, included a taped interview by Washington correspondent
Nancy Dickerson with Mrs. Johnson and her two daughters, who showed
viewers the Johnson photograph album and recalled intimate memories in
the lives of the nation’s First Family.

Coverage on the NBC Radio Network, which began at 7 p.m. EDT
and continued to 12:10 a.m. EDT, included numerous highlights of the
Mississippi Freedom Party demonstrations outside Convention Hall.

Robert McCormick reported exclusively that three members of the
President’s Club of Ohio — who have contributed more than $1,000 to
the Democratic Presidential Campaign Fund — were locked out of the
auditorium along with the demonstrators.

NBC News correspondent Charles Quinn completed a number of
exclusive interviews with Negro leaders during the demonstrations both
inside and outside Convention Hall. Quinn's reports were augmented by
an audio feed of NBC-TV’s exclusive reports by correspondent John
Chancellor.

o

NBC-8/26/64

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********

★★★*

NBC NEWS ELECTION YEAR 64

CAMERAMEN THE SIZE OF FOOTBALL PLAYERS
ARE ON THE BALL FOR NBC NEWS

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 26 — For those
who might have wondered how NBC has been able to produce consistently
outstanding floor and remote coverage during the Democratic
convention, there's a new "fearless foursome" prowling the farthest
corners of Atlantic City these days — but this time they're each
carrying 54 pounds of the most complex and refined electronic equipment
instead of a pigskin.

They are cameramen from NBC's highly effective remote units
that have racked up as impressive a series of "firsts" as their New
York Giant namesakes of former years. Like their namesakes, they wear
brightly colored helmets for easy identification and sneakers for
better traction — and occasionally get mauled by overzealous spectators
in the process.

John Freshi (6 '4" and 270 pounds), John Casagrande (6 '2" and
230 pounds), Tom Zisa (6'2" and 280 pounds), and Don Mulvaney (6'4"
and 210 pounds) are four of the gargantuans manning NBC's "walking TV
stations," who go out seven or eight times a day for periods of from one
to three hours each time — carrying a complete remote TV station on
their backs including a monitor and power transmitter, under the arena
lights of Convention Hall (itself the site of football games).

(more )

;; '[■

'

. .itol^navnoo

' .

-

2 - Cameramen

Their impressive size becomes an asset in picking up valuable
yardage in the midst of a crowded convention floor, a task similar in
timing and execution to an intricate pass pattern in attempting to get to
the right place at the right time. Occasionally, they are mistaken for
something other than cameramen or football players. Ben Franklin,
another member of NBC’s "creepie" camera squad (and a former player in
the Cotton Bowl), was stopped during a recent remote by an elderly lady
intrigued by his Martian-like equipment.

"Excuse me," she said, "but I couldn’t help wondering why
you’re spraying the trees."

NBC-8/26/64

••:ofrB‘iorrr.sO

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*★★★★*

NBC NEWS ELECTION YEAR ’64

CONVENTION COVERAGE ON RADIO DEMANDS FAST PACE,

SAY NBC NEWSMEN HACKES AND BEATTY

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 2 6 -- One
advantage of covering a national political convention as an anchorman
for radio rather than for TV, according to NBC News correspondent
Peter Hackes, is that you can work with your tie off.

"There are times when I have my shoes off, too," says Hackes
"But come to think of it, maybe Huntley and Brinkley work with theirs
off, too."

Hackes is one of NBC News1 two radio anchor men for its
coverage of the Democratic national convention in Atlantic City. The
other is Russ Ward.

Being an anchor man on radio convention coverage is much
tougher than TV, though, says Hackes.

"You have to describe everything from demonstrations to
decorations. How many different ways can you describe a demonstration
It’s a constant challenge to think of different words. It’s much more
exhausting than TV. You have to think of new descriptive words all
the time. All Huntley and Brinkley have to say is, ’look at the hall,
and there it is."

NBC News correspondent Morgan Beatty, who is a convention
analyst for radio convention coverage, also has some thoughts about
Huntley and Brinkley.

(more)

.

2 - Radio Convention Coverage

"If you put Huntley-Brinkley on the radio covering a
convention, it wouldn’t work -- not the way they do it," says Beatty.
"You have to see Huntley-Brinkley to make it all right for them to
keep that slow pace. In radio you have to pump out twice as many
words. There is this attention problem. I don't mean speed. I
mean pace. My own pace on TV I change entirely on radio. On TV
you can be slow and deliberate. Brinkley can pause, turn around to
look down on the convention floor, and the camera will look over his
shoulder. On radio you have to project -- from your lungs. If
you talk relaxed, and the audience isn't seeing you, they think
you're tired. Huntley-Brinkley would have to change their pace on
radio to keep their audience."

"No doubt about it," says Hackes. "You have to keep the
pace up or people think you're getting sick. You really do have to
pour out twice as many words."

A further difference in radio is recapitulation. "There is
a greater turnover in the radio audience than in TV," Beatty says.

"We have to recapitulate all the time."

NBC-8/26/64

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NBC NEWS ELECTION YEAR ’64

NBC NEWS-ROPER POLL ANALYZES JOHNSON’S LEAD OVER GOLDWATER

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 26 — Following is

a report on the third and last of a series of polls, commissioned by-
NBC News and conducted by Elmo Roper and Associates, which have been
presented as part of the NBC News coverage of the Democratic National
Convention. The third poll analyzes the sources of strength currently
available to Johnson and Goldwater. It was reported by NBC News
correspondent Elie Abel last night (Aug, 25).

ABEL: Ten weeks from today America will choose

between Lyndon Baines Johnson and Barry Morris Goldwater for
President. Even after allowing for the "hidden" or "undercover"
vote, which appears to help Goldwater more than Johnson, our
NBC News-Roper survey shows the President a long way out in
front at this early stage of the campaign. Let's recap the
figures :

67 per cent
28 per cent
5 per cent

Johnson

Goldwater

Undecided or wouldn’t say

As Election Day draws nearer, the gap is bound to

narrow. American Presidential elections are never so one¬
sided as these polling figures would suggest. Even in the
1936 Roosevelt landslide, the Republican contender, Alf Landon,
polled 39 per cent of the popular vote to FDR’s 58 per cent,
the rest scattered among five splinter parties.

.

*

■

■

2 - Poll

Our NBC News-Roper survey has tried to chart the
strengths of both candidates -- with these fascinating results:

President Johnson shows extraordinary strength among
minority groups — more so than Franklin Roosevelt in his prime
or John F. Kennedy just four years ago.

Negro voters , for example, 97 per cent for Johnson.

Never before, in the history of the Roper Poll has any definable
group swung so completely behind one candidate. Other groups
in the population are less unanimous but overwhelmingly for the
President: Jewish voters, to cite another example, 86 per cent;
Catholics, 73 per cent; union members, j6 per cent; young
voters (aged 21 to 34) choose Johnson by 70 per cent; women, 68
per cent.

The strongest pro-Goldwater groups are these: supporters
of George Wallace, Alabama’s segregationist Governor, 64 per
cent for Goldwater. Voters of 55 and older, 30 per cent.
Protestants, again 30 per cent. Both slightly better than
Goldwater1 s national percentage of 28.

Let’s have a closer look now at what happened to the
Wallace vote — after the Governor withdrew from the Presidential
race. The NBC News-Roper survey discovered that only in the
deep South states — Louisiana, Mississippi, Alabama, Georgia,
South Carolina and Florida is the Wallace sentiment large
enough — and the Johnson-Goldwater race close enough — for the
Wallace vote to be decisive.

The chart suggests that if there were a three-way race in
the Deep South, President Johnson would get more votes than
either Goldwater or Wallace — but would fall short of a majority.

(more )

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3 - Poll

The figures: Johnson, 36 per cent; Goldwater 32 per cent;

Wallace 22 per cent; 10 per cent undecided or refused to answer.

The picture changed when Wallace pulled out. The bulk
of his 22 per cent went to Goldwater — 17 per cent to Goldwater,
5 to Johnson. This then is the net effect of Wallace's with¬
drawal: At this time, Goldwater would draw 49 per cent of the
Deep South vote, Johnson 4l per cent; with 10 per cent still
undecided.

The Deep South is the only major region of the country
in which the President can look for serious trouble, as of this
moment .

In the rest of the Southern states, the Wallace vote
was appreciably smaller, the President's very much larger.

Here -- as in the Northern tier of states -- the President's
lead is so commanding that the Wallace vote would change little
or nothing, even if all of it went for Goldwater.

One final measure applied by the Roper organization in
this special survey for NBC News is worth looking at:

It measures what you might call party regularity. Of
those who call themselves Democrats, 83 per cent support
President Johnson. Of those voters who call themselves
Republicans, only 53 per cent — at this point in the campaign
— are ready to vote for Goldwater. There happen to be more
registered Democrats than Republicans across the country, in
any case. All of which points to an uphill fight for the
Goldwater forces, except in the Deep South.

- o -

NBC -8/26/64

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******

NBC NEWS ELECTION YEAR

PICTURES IN JOHNSON FAMILY ALBUM FORM BASIS OF NOSTALGIC
FEATURE SEGMENT IN NBC NEWS' CONVENTION COVERAGE

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 26 — How President
Johnson’s family grew up together, how they spent their early Christmas
holidays, and other intimate sidelights that illuminate the lives of
America's First Family, were telecast last night (Aug. 25) in a 17-
minute segment of NBC News' convention coverage.

The feature was the result of an informal gathering of the
Johnson family and NBC News correspondent Nancy Dickerson, during which
many old and treasured pictures in the Johnson family album, informal
snapshots never before seen by the public, were shown and discussed.

As Mrs. Dickerson and Mrs. Johnson, with the Johnson girls,
Lynda and Luci, gathered over the album in the family living room at
the White House, many memories were recalled. The Johnsons began
collecting pictures for the album when the children were born and some
intimate shots included the President playing with the children. One
family photo revealed Mr. Johnson teasing Lynda by taking her bottle of
milk.

A particularly poignant photo recalled a typical Johnson family
Christmas party. Commenting nostalgically, Mrs. Johnson told the NBC
News correspondent: nWe always went every Christmas Eve to Lyndon's
mother's house, Mrs, Sam Johnson's, for a party with all the children
and grandchildren. There was a tree, there were decorations and after¬
wards there was fruitcake.

(more )

~~ '

2 - Johnson Family Album

"You know," Mrs. Johnson said, "there are some things that
shouldn't change and Christmas is one of them. And you have your same
little rituals. Going to grandmother's house on Christmas Eve was one
of those." Luci added, rather sadly, "And Christmas will never really
be the same for us."

Another photo prompted Mrs, Johnson to recall, "We used to
have Speaker Sam Rayburn on his birthday, inviting the children of his

good friends. One little guest was little John Connally, son of the

governor of Texas. "Little John," Nancy Dickerson was reminded, "is
now very handsome and six feet tall."

There was a warm, sentimental note in Mrs. Johnson's telling
about a cherished memory, recalled by one photo. She noted, "A picture
of the expression on Luci's face as her father came home one February
night, a big smile on his face and a box on his arm. He put it on the

floor, saying, 'Luci, come see what I got you.'

"She had been asking for a dog for weeks and weeks, but I
kept on thinking of those wonderful new rugs that we had just gotten.

We had been waiting to get them for years. I thought, a puppy on those
rugs . . .no. . .no. Then her father brought that box home. She lifted the
lid. She turned up her face and all the angels in heaven never had a
sweeter look."

In reply to Mrs. Dickerson's question, "What kind of a picture
would you like the American people to have of the First Family?" Mrs.
Johnson replied:

"My feeling is of a highly practical man with a great deal of
drive, a broad sense of optimism and a lot of faith in this form of
government and the people of this country. And of a wife who likes his
job, wants to understand it and help in it, and of two children that add
a lot of zest and sanity and laughter."

The program was videotaped at the White House Aug. 22.

- o - NBC -8/26/64

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NBC NEWS ELECTION YEAR 64

NBC NEWS' JOHN CHANCELLOR MAINTAINS EXCLUSIVE TV AND RADIO
COVERAGE OF DEMONSTRATION FOR MORE THAN ONE HOUR

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 26 — For more
than an hour last night (Aug. 25) NBC News correspondent John Chancellor
maintained exclusive network television and radio coverage of the
Mississippi Freedom Democratic Party demonstration outside Convention
Hall.

Chancellor was interviewing a group of Negro leaders at the
center of a sit-down demonstration in Kennedy Plaza in front of
Convention Hall when the word was passed for the Freedom Party delegates
to march into the auditorium. Chancellor moved to the head of the march
interviewing Freedom Party Chairman Aaron Henry.

With a "creepie-peepie" cameraman next to him. Chancellor
covered the state police's refusal to admit the demonstrators at the
main entrance. Negro leaders then decided to move down Mississippi
Avenue to the VIP entrance to the hall. Forming a flying wedge, with
hands locked, the demonstrators moved their leaders to the entrance,
while Chancellor maintained his position at the head of the march.

A battery failure in the "creepie-peepie" forced suspension of
live coverage at this point. Chancellor continued to feed information
to the NBC control room.

A team of technicians was rushed to the location. Two of
them fought their way through the crowd to hand Chancellor a second
microphone to assure continuation of the audio portion of the pick-up.

(more )

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2 - Chancellor

With amazing cooperation from the demonstrators, three NBC cameramen
were able to dolly a camera into position to pick-up a series of inter¬
views with Negro leaders, including the Freedom Democratic Party's
national committeeman, the Rev. Edwin King; Aaron Henry; Fannie Lou
Hamer and lesser known members of the Freedom Party's l6 delegates, as
well as members of the state police.

Chancellor's position afforded viewers and listeners a close-
up of the carefully developed techniques of non-violent demonstration
practiced by Negro groups fighting for civil rights. Among other
practices, viewers saw the "walkie-talkie" operators responsible for
controlling the movement of the demonstrators, the human chain — linked
by hands — to maintain a center of attention for the leaders, and they
heard a variety of freedom songs, plus the orders of leaders to maintain
calm and not to press too close.

Throughout the hour of his exclusive coverage. Chancellor was
as much a source of information to the demonstrators as to TV and radio
audiences across the country relaying news from the NBC News control
room of events taking place inside Convention Hall.

NBC -8/26/6 4

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*★★★★*

NBC NEWS ELECTION YEAR ’64

NBC NEWS SCORES BEAT OVER COMPETITION IN COVERAGE
OF NEWS CONFERENCE ANNOUNCING COMPROMISE SOLUTION
TO MISSISSIPPI SEATING CONTROVERSY

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 26 -- NBC News
scored a five-minute news beat over its network competition yesterday
afternoon (Aug. 25) in presenting live television coverage of a news
conference announcing approval by the Democratic convention credentials
committee of a compromise settlement of the Mississippi seating
controversy.

A special NBC News report from 4:09 to 4:19 p.m. EDT, carried
the full report of the compromise solution, which was read by Walter
Mondale, Attorney General of Minnesota, who headed a five-man credentials
subcommittee dealing with the problem. Mondale had already concluded the
five recommendations in the report when a second network began coverage
of the news conference.

The compromise included recommendations that the convention
seat party regulars who pledge support of the Democratic national ticket
in November; that the convention adopt a policy that state parties by
1968 must permit full participation in party affairs regardless of race,
color, creed or national origin; and that Aaron Henry and the Rev. Edwin
King of the Mississippi Freedom Democratic party be seated as "delegates
at large."

NBC News updated the coverage with additional information by
correspondent Edwin Newman on the "NBC News Afternoon Report" from 4:25
to 4:30 p.m. EDT. Newman also was the reporter at the earlier news
conference. - o

NBC-8/26/64

l<r<-&vi : fl fc^OOt

.

NBC NEWS

BROADCASTING’S LARGEST NEWS ORGANIZATION

August 26, 1964

WIPE OP NBC SOUNDMAN HUGH G. GLASSFORD
INJURED IN SAIGON BOMB EXPLOSION

The wife of an NBC News soundman, Mrs. Hugh G. Glassford,
suffered minor injuries yesterday (Aug. 25) when a bomb exploded in the
Caravelle Hotel in Saigon, where she and her husband were staying.

Mrs. Glassford, who is in Saigon on vacation, suffered cuts and bruises
from flying glass and debris.

Authorities in Saigon are looking for a man believed to be a
terrorist for the Vietcong, who checked into the hotel room, apparently
just long enough to set the bomb.

The Caravelle is the unofficial residence of NBC News staff
members when in Saigon and the room in which the bomb exploded has been
used by correspondents John Rich and James Robinson. In the hotel when
the bomb exploded were Glassford, correspondent John Sharkey and
cameramen Andrew Pearson and Larry Travis.

Earlier this month, NBC News correspondent Alvin Rosenfeld
was seriously wounded in the head while covering the civil war on
Cyprus. He is being treated in a hospital in Israel.

- o -

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA NEW YORK, N. Y. 10020

JACK

ROOT*

TRACY

320

********

2-

NBC NEWS ELECTION YEAR 64

• ....

NUMEROUS BEATS ESTABLISHED IN NBC * S
COMPREHENSIVE CONVENTION COVERAGE

NBC NEWS, IN THIRD- SESSION COVERAGE OF DEMOCRATIC CONVENTION,
CONTINUED TO ATTRACT GREATER NATIONWIDE AUDIENCE THAN OTHER
TWO NETWORKS COMBINED, ACCORDING TO NATIONAL ARBITRON

NBC News Ahead of Pace Set for GOP Convention

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 27 — NBC News’
television coverage of the third session of the Democratic convention
Wednesday night (Aug. 26) continued to attract a nationwide audience
greater than the other two networks combined and continued ahead of
the pace set during the GOP convention, according to National Arbitron
Ratings .

NBC-TV attracted 52 per cent of the nationwide convention
audience, compared to the second network’s 35 per cent and the third
network’s 13 per cent, during the 7-11 p.m. (NYT) time period
Wednesday, Aug. 26.

The combined National Arbitron Ratings for eleven and one-
half hours of rated coverage on the first three nights of the conven¬
tion show NBC-TV attracting 52 per cent of the convention audience,
the second network with 35 per cent and the third network with 13
per cent.

NBC-TV has increased its audience margin over a comparable
time period during coverage of the GOP convention last month. During
the first three nights’ rated coverage of the GOP convention, NBC-TV

(more)

'

.

2 - Convention Coverage

attracted 51 per cent of the convention audience, compared to the
second network’s 36 per cent and the third network’s 13 per cent,
according to National Arbitron Ratings.

At the peak of Wednesday night's convention viewing, 9:30 to
10:30 p.m. (NYT), NBC-TV attracted an average audience per minute of
20,750,000 viewers in 10,900,000 homes, based on Arbitron ratings.

The National Arbitron Ratings for Wednesday night’s coverage
and the combined ratings for the first three nights’ convention
coverage, compared to last month’s GOP convention coverage, follow:

NATIONAL ARBITRON RATINGS

7-11 p. m. Combined Ratings

Aug. 26, 1964 Three Nights

% of

Rating

% of

Conv. Aud.

Conv. Aud
Democratic

GOP

NBC-

-TV

16.5

52

52

51

2nd

Network

11.2

35

35

36

3rd

Ne twork

4.2

13

13

13

In New York, during the six and one-half hours of coverage,
7 p.m. -1:30 a.m. (NYT) Wednesday, WNBC-TV attracted 6l per cent of
the convention viewers, as compared to the second network station’s
33 per cent and the third network station’s 6 per cent, according to
New York Nielsen ratings.

NBC News consistently was ahead of the other networks in
reporting the quickening activity of the Democratic national
convention Wednesday.

(more)

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3 - Convention Coverage

Many important news beats highlighted NBC News’ comprehensive
television coverage.

NBC News television floor reporter Sander Vanocur conducted an
exclusive interview with President Johnson in Convention Hall shortly
after the benediction. Vanocur’ s interview was carried simultaneously
on another network.

In answer to a question by Vanocur, the President described
in detail his talk earlier in the day with Senator Humphrey about
the duties and burdens of the Vice Presidency.

NBC News was first to report (all times NYT):

— That Senator Eugene McCarthy had sent a telegram
to President Johnson removing himself from consideration for
the Vice Presidential nomination. This special announcement,
at 9:21 a.m. was telecast in New York on WNBC-TV five minutes
before competing stations carried the information.

— That President Johnson had asked Senator Hubert
Humphrey to come to Washington to discuss the Vice Presidential
nomination. NBC News White House correspondent Robert Goralski
announced this in a bulletin on NBC-TV at 2:48 p.m. — two
minutes earlier than any other network reported it.

— That President Johnson would fly to Atlantic City
and appear before the full convention at that night’s session
to announce his choice of a running mate; also that President
Johnson for the first time acknowledged that he had decided on
his choice. Goralski reported both developments from the
White House lawn at 7:06 p.m., three minutes ahead of the
network competition.

(more )

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4 - Convention Coverage

•- That Senator Humphrey definitely was President
Johnson’s choice for the Vice Presidential nomination, and
that Senator McCarthy would make the nomimating speech. NBC
News Washington correspondent Robert Abernethy disclosed these
developments while covering Senator McCarthy's news conference
at the Shelburne Hotel in Atlantic City at about 7:15 p.m. —
before they were reported elsewhere.

— That Eugene (Bull ) Connor of Alabama had been
ordered by a sergeant-at-arms to leave Convention Hall.

NBC’s cameras were the only cameras to pick up Connor shouting,
"They're kicking me out," as he marched off the convention
floor. NBC's television floor reporter John Chancellor was
the only reporter to interview Connor throughout the incident,
which started at 7:29 p.m. EDT.

— That President Johnson, as he was about to enter
his plane at Andrews Air Force Base in Washington, introduced
reporters to Senator Humphrey with the words, "I want you to
meet the next Vice President of the United States." This
development was reported at 8:48 p.m. by David Brinkley, co¬
anchorman with Chet Huntley of NBC's television coverage.

Another highlight of NBC-TV's coverage was President Johnson's
greeting to NBC News Washington correspondent Nancy Dickerson upon his
arrival at Atlantic City's Bader Field. Mrs. Dickerson was the first
news correspondent to be greeted by the President. When she asked how
he felt, he replied, "Just fine. I'm so happy to see you. You've been
doing wonderful. I've been watching you." The President told her he had
decided on his running mate "in the middle of the afternoon."

(more )

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5 - Convention Coverage

Chancellor got his exclusive on-the-scene interview with
Connor by picking him up at the rear of the Alabama delegation and
walking backward through the crowded aisle, asking questions as the
Birmingham police chief rushed out. A portable camera at Chancellor’s
side recorded the interview-on-the~run.

After completing the interview. Chancellor turned Connor over
to another network for an interview in its office area.

Chancellor’s enterprise in getting this news beat was typical
of the hard-driving performance of all of NBC News' floor reporters —
Frank McGee, Edwin Newman and Sander Vanocur for television, and Neil
Boggs, Ron Nessen, Charles Quinn and Elmer Peterson for radio.

While NBC News correspondent Ed Gough was reporting for NBC-TV
the meeting on the White House lawn of President Johnson, Senator
Humphrey and Senator Thomas Dodd, all three networks captured him on
camera. Gough was heard on NBC-TV; the other networks supplied audio
from their anchor booths.

Wednesday^ convention coverage on NBC-TV totaled eight hours,
46 minutes — more coverage than any other network. NBC’s entire tele¬
vision and radio coverage of the convention is solely sponsored. by the
Gulf Oil Corporation.

A special news report summarizing the day's developments (from
4:15-5:25 p.m. ) preceded NBC News’ convention coverage on the NBC Radio
Network. Continuous radio coverage of the third session was presented
from 8:05 p.m. until 1:09 a.m. Peter Hackes and Russ Ward were anchor
men of the coverage throughout the day and Morgan Beatty and Robert
McCormick were analysts.

- o -

NBC-8/27/64

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- o -

NBC TRADE NEWS

August 27, 1964

PROCTER & GAMBLE BUYS INTO 11 NBC -TV
PRIME-TIME PROGRAMS FOR 1964 -65

Procter & Gamble Co. has purchased sponsorship in 11 NBC-TV
prime-time programs for 1964-65* it was announced today by Don Durgin*
Vice President* Television Network Sales* NBC.

The programs are "90 Bristol Court*" "The Andy Williams
Show*" "The Jonathan Winters Show*" "The Alfred Hitchcock Hour*" "The
Man from U.N.C.L.E.*" "Mr. Novak*" "The Virginian*" "Daniel Boone*"
"International Showtime*" "Flipper*" and "Wednesday Night at the
Movies. "

The agency for the Procter & Gamble Co. purchase was Benton &
Bowles Inc.

- o -

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020

NBC TRADE NEWS

August 27, 1964

ENCYCLOPAEDIA BRITANNICA RENEWS ITS SPONSORSHIP
IN NBC-TV’S "EXPLORING" COLORCASTS FOR 1964-65

Encyclopaedia Britannica has renewed its sponsorship in
"Exploring,," NBC-TV educational series for children, for the 1964-65
season, it was announced today by Don Durgin, Vice President, Television
Network Sales, NBC.

Eritannica made its entrance into network television last
season when it bought into the "Exploring" series.

"Exploring," a presentation of NBC News, returns for its
third season of colorcasts, Saturday, Oct. 17 (12 noon NYT). Dr. Albert
R. Hibbs, nationally known scientist and educator is host on the series
which has been widely honored for its outstanding features aimed at
children.

The Encyclopaedia Britannica order was placed through McCann-
Erickson Inc.

- o -

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020

,

NBC NEWS

BROADCASTING’S LARGEST NEWS ORGANIZATION

August 27, 1964

ATTORNEY GENERAL ROBERT F. KENNEDY
TO BE ON 'MEET THE PRESS' SEPT. 6

Attorney General Robert F. Kennedy will be the guest on
NBC’s "Meet the Press" Sunday , Sept . 6 . The program will be colorcast
live from New York on the NBC-TV Network at 6 p.m. EDT, and broadcast
on the NBC Radio Network at 6:30 p.m. EDT.

The Attorney General announced his candidacy for the Senate
seat from New York Aug. 25 and is assured the nomination at the New
York Democratic State Convention on Sept. 1. He will be entering
elective politics for the first time.

The panel of newsmen who will interview Mr. Kennedy will be

announced.

- NBC-TV AND RADIO HIGHLIGHT SEPT. 6 -

MEET THE PRESS: Attorney General Robert F. Kennedy
is guest.

- o -

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA NEW YORK, N. Y. 10020

from the national broadcasting company

Thirty Rockefeller Plaza, New York, N. Y. 10020

August 27, 1964

NBC’S MARION STEPHENSON TO ADDRESS SAN ANTONIO
CONFERENCE OF AMERICAN WOMEN IN RADIO AND TV

Miss Marion Stephenson, Vice President,
Administration, NBC Radio Network, will address the American
Women in Radio and Television at their Eighth Annual
Southwestern Area Conference Saturday, Sept. 19, at the
El Tropicana Motor Hotel, San Antonio, Tex.

The theme of the conference is "Ayer, Hoy Manana"
("Yesterday, Today, Tomorrow").

Miss Stephenson’s address is titled "How to
Succeed in Business by Really Trying."

Press Department, Room 320

** J*

******

NBC NEWS ELECTION YEAR 64

FLEET AND SURE-FOOTED NBC NEWS TELEVISION FLOOR REPORTERS
PICKED UP EXTRA YARDAGE NEEDED IN CONVENTION COVERAGE

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 27 — If NBC News,
remote cameramen are reminiscent of professional football players both
in size and ability to traverse large and crowded areas in a minimum
of time, then tribute must also be paid to those that carry the ball —
the fleet and sure-footed backfield of NBC’s television floor reporters.

NBC News correspondents Frank McGee, John Chancellor, Sander
Vanocur and Edwin Newman are the foursome in this instance who have
provided a continuous string of "firsts.". And like all good halfbacks,
each has had to perfect his own technique for picking up that final
yardage.

Frank McGee, who has been observed climbing over the chairs
(and some of the individuals) among the Mississippi delegation, seems
to prefer going up and over to achieve his goals -- a feat he originat¬
ed at the Republican convention by climbing up the side of the arena
for an exclusive interview with Governor George Romney.

Ed Newman stays closer to the ground. So close, in fact, that
he was observed crawling along the convention floor at one point of
NBC’s coverage. Sander Vanocur 's reliability for getting to the right
place at the right time was highlighted yesterday (Aug. 26) by one
leading newspaper. It said Vanocur "leaped into the group of Freedom

(more)

2 - NBC News Reporters

Democrats who had taken seats in the Mississippi section like Jimmy-
Brown of pro football. He blocked — (and here they named a leading
ground gainer from a rival network) — who was unable to pick up sound
and signaled defeat...”

And John Chancellor led the flying wedge of the Mississippi
Freedom Democratic Party as a highlight of Tuesday’s (Aug. 25) coverage
— and was locked out of the Convention Hall as a result. Occasionally,
as in San Francisco, he gets thrown out of the game.

- o -

NBC-8/27/64

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*★★★★*

NBC NEWS ELECTION YEAR ’64

NBC NEWS* NANCY DICKERSON WAS FIRST CORRESPONDENT TO BE GREETED
BY PRESIDENT JOHNSON ON HIS ARRIVAL IN ATLANTIC CITY
Details of Humphrey Selection Given by President in TV Interview

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 27 — NBC News
correspondent Nancy Dickerson was the first news correspondent to be
greeted by President Johnson as he arrived at Atlantic City’s Bader
Field last night (Aug. 26).

As President Johnson emerged from the helicopter, he was
greeted by Mrs. Dickerson who asked the President how he felt.

"Just fine," he replied. "I’m so happy to see you. You’ve
been doing wonderful. I’ve been watching you."

Mrs. Dickerson, who with NBC News correspondent Ray Scherer
was covering the President’s arrival at the airport for NBC-TV, then

asked President Johnson when he made up his mind on the Vice

Presidency.

President Johnson replied, "In the middle of the afternoon."
He added that he was walking around the White House lawn with some of

Mrs. Dickerson’s colleagues and thought it would be a good idea to ask

the Senator to come down and talk to him about it.

"When I got back to the office," the President continued, "I
called him (Senator Hubert Humphrey) and he came down. We had a nice

(more)

.

•

1 ■ $

■ 4

.

■i ■ r

■

2 - Nancy Dickerson

visit and he met with the Secretary of State, the Secretary of Defense
and Mr. Bundy. And we exchanged viewpoints and made the decision. "

Mrs. Dickerson asked the President how much campaigning he
will ask of Senator Humphrey.

"All he can take," answered the President.

Mrs. Dickerson than asked Senator Humphrey how much is that,
to which the Senator replied, "All he asks me to do."

In reply to another question by Mrs. Dickerson, the President
said he is going to ask Senator Humphrey and his wife to the President’s
ranch over the weekend where they will talk about their duties for the
next few weeks "in the shade of the oaks."

Asked by Mrs. Dickerson if he would stay in Atlantic City
that night or fly back to Washington, the President told her he would
go back to the "salt mine" the same night.

The interview with President Johnson was part of NBC News’
continuing coverage of the Democratic national convention, sponsored
entirely by the Gulf Oil Corporation.

- o -

NBC -8/27/6 4

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**********

NBC NEWS ELECTION YEAR 64

EXCLUSIVE INTERVIEW WITH SENATOR HUMPHREY AND HIS WIFE,

TAPED SOON AFTER HIS NOMINATION, TELECAST ON ’TODAY'

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 27 — An exclusive
interview with Senator Hubert Humphrey and his wife, taped just hours
after the Senator received the Democratic Vice Presidential nomination,
was telecast on NBC-TV’s ’’Today" show this morning (7-9 a.m. EDT).

"Today" also presented an exclusive preview of the Kennedy
memorial film, "1,000 Days, " scheduled to be shown at night at
Convention Hall, and an interview with Fredric March and Florence
Eldridge, who read some of the favorite selections of the late President
Kennedy they will read at a memorial reception today.

Senator Humphrey, in his interview, said he was not "wholly
surprised" by the nomination. He said he prepared himself for possible
disappointment by making up his mind that "politics was not going to
break my heart, nor was it going to really break the hearts of our
family." He said that on the matter of the Vice Presidency he never
really became over-emotionally involved.

"I resolved that after the i960 Presidential primaries to try
and be a good Senator, " he said, and added he "threw" himself into the
job of being a Senator.

Mrs. Humphrey said she would very much like to participate in
her husband's campaign.

Senator and Mrs. Humphrey were interviewed by "Today" host
Hugh Downs and NBC News correspondent Ray Scherer.

o

.

.

'

orrq ’.2

; • •

" ■■ ;

JACK TRACY
ROOM 320

2-X-H

NBC NEWS ELECTION YEAR ’64

ROBERT W. SARNOFP INVITES VICE PRESIDENTIAL CANDIDATES
TO PARTICIPATE IN A 'MEET THE PRESS* BROADCAST SERIES

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 28 — Robert W.
Sarnoff, Chairman of the Board of the National Broadcasting Company,
last night (Aug. 27) invited Vice Presidential candidates Hubert H.
Humphrey and William E. Miller to participate in a series of "Meet
the Press" broadcasts on NBC Television and Radio between early
September and Election Day.

The invitations duplicated those sent Aug. 19 by Mr. Sarnoff
to President Lyndon B. Johnson and Senator Barry Goldwater.

Mr. Sarnoff* s proposal is for a series of one-hour weekly
"Meet the Press" broadcasts to be scheduled at 6-7 p.m.. Eastern Time,
Sundays over the NBC Television and Radio Networks. In his telegrams
to the candidates, Mr, Sarnoff suggested that "these could be joint
appearances, or if you and the opposing candidate prefer, the hour
broadcast could be divided into two half-hour segments, with one
candidate appearing individually in one half-hour segment and the
other appearing individually in the adjacent half-hour segment, the
order of appearances to rotate from week to week."

"The format, " Mr, Sarnoff continued, "would be identical

with the present 'Meet the Press* format, based on well-informed and
unrehearsed questions by impartial, trained journalists designed to

(more)

_

• ,

2 - Robert W, Sarnoff

bring forward the candidates5' views on the basic issues in the
campaign. Each program could range over the various issues, or if the
candidates preferred, a broad area could be agreed upon by them in
advance as the general subject of questions for each particular
broadcast.

"Specifically, we propose six one-hour broadcasts, four of
which would be devoted to appearances by the Democratic and Republican
Presidential candidates and two of which would be devoted to appearanc¬
es by the Vice Presidential candidates. However, we would be prepared
to adjust the number of such broadcasts and their distribution as
between the Presidential and Vice Presidential candidates in accordance
with the wishes of the candidates themselves and subject to their
agreement. "

Mr. Sarnoff noted that NBC would consider the possibility
of broadcasting certain of the programs in time periods other than
6-7 p.m. Sunday, subject to the candidates-’ desires and NBC's
scheduling arrangements.

He also said NBC would make these "Meet the Press" programs
available to the other networks, if they judge that they are legally
able to broadcast them under the present limitations imposed by
Section 315 of the Communications Act.

- o -

NBC-8/28/64

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** ******

NBC NEWS ELECTION YEAR 64

NBC PRESIDENT ROBERT E. KINTNER THANKS ALL NBC EMPLOYEES
FOR EFFORTS IN SUCCESSFUL DEMOCRATIC CONVENTION COVERAGE
Gulf Oil Corporation Also Sends Message of Congratulations

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 28 — Robert E.
Kintner, President of the National Broadcasting Company, speaking for
himself and for Robert V/. Sarnoff, Chairman of the Board, yesterday
(Aug. 27) issued a message of thanks to all NBC employees who
contributed to the successful coverage of the Democratic convention.

The message was dispatched as NBC was concluding its broad¬
casts of the convention with a record of audience response far
exceeding that of any network in the past.

The performance of NBC was also lauded by the Gulf Oil
Corporation, sponsor of the convention coverage, and its advertising
agency. Young & Rubicam. Executives of both companies sent a joint
message of congratulations to Mr. Kintner.

The text of Mr. Kintner' s message to the NBC staff follows:

"As the Democratic convention draws to a close
tonight, I wanted to take this means on behalf of Mr. Robert
W. Sarnoff, Chairman of the Board of NBC, and mjrself to
express to each of you our appreciation and congratu¬
lations for the superior performance that made the NBC
coverage so successful.

"Within the broadcasting business, one of the
measurements of such success is a broadcaster's competitive

(more)

2 - Robert E. Kintner

audience position -- the degree to which viewers tune to a
network and stay with it because they find its coverage most
interesting and informative. At this time, NBC has an
overwhelming victory. As was the case with the Republican
convention, more viewers are watching the Democratic
convention on NBC than on both other networks combined. And
NBC’s margin of audience leadership for the Atlantic City
coverage is even greater than in San Francisco.

"Another measurement of success is the reaction of
critics and viewers and, on this basis also, the clear-cut
superiority of NBC News ’ reporting and analysis has
registered and been recognized.

"A third measure of judgment is the quality of
the service rendered the public, consisting of millions of
people who may not be wholly familiar with the background and
significance of the events, issues and personalities that are
part of a national political convention, and who are interested
in understanding what is happening and what it means. I
believe it would be generally agreed that NBC News followed
the quickly-changing, quickly-developing stories of the
convention most closely; reported them most speedily,
accurately, and completely; and, through clarity of explana¬
tion, made them most understandable to the audience.

"For these accomplishments, great credit is due to

the whole NBC News organization, the devoted technical and

engineering staff, and the personnel providing the many

supporting services on which the logistics of the coverage

depend — from the NBC News management, to Messrs. Huntley

and Brinkley in the booth, to the floor men and all the

(more )

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3 - Robert E. Kintner

television and radio reporters, the producers, directors,
unit managers, editors, technicians, cameramen, copy hoys,
secretaries, messengers and all others.

"Each of you should take great satisfaction in
having participated in a broadcasting service of great
value to the public and having performed so ably and
efficiently. "

Robert E. Kintner

President

NBC

The text of the message sent by the Gulf Oil Corporation and
Young & Rubicam to Mr. Kintner follows:

"Once again we would like to join you in this
tribute to the finest news team ever developed in the
broadcast industry."

For the Gulf Oil Corporation:
Paul Sheldon
Craig Thompson
Ben Dodge
For Young & Rubicam:

Mark Stroock

o

NBC-8/28/64

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* ★

NBC NEWS ELECTION YEAR 64

ADDED NEWS BEATS MARK CONCLUSION
OF NBC'S CONVENTION COVERAGE

NBC NEWS’ TELEVISION COVERAGE OF THE 4 DEMOCRATIC SESSIONS INCREASED
ITS AUDIENCE ADVANTAGE AND ATTRACTED MORE VIEWERS THROUGH NATION
THAN OTHER TWO NETWORKS COMBINED, ACCORDING TO NATIONAL ARBITRON

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 28 — NBC News’
television coverage of the four sessions of the Democratic convention
increased to 46 per cent its audience advantage over the second
network and to 297 per cent over the third network, again attracted a
nationwide audience greater than the other two networks combined, and
attracted 20 per cent more viewers than during coverage of the GOP
convention, according to National Arbitron Ratings.

The combined National Arbitron Ratings for 152 hours of
rated coverage on the four nights of the convention show NBC-TV
attracting 51 per cent of the convention viewers, the second network
with 36 per cent and the third network with 13 per cent.

NBC-TV increased its audience margin over a comparable time
period during coverage of the GOP convention last month* NBC-TV ’s
National Arbitron Rating for the four nights coverage was 15.5 for the
Democratic convention and 12.9 for the GOP convention, increasing
from 40 per cent to 46 per cent NBC-TV' s margin over the second
network and from 291 per cent to 297 per cent over the third network.

(more)

• racifi.

■

2 - Convention Coverage

During the 7-11 p.m. (NYT) time period Thursday, NBC-TV
maintained its audience leadership by attracting 51 per cent of the
convention viewers compared to the second network’s 36 per cent and
the third network’s 13 per cent.

The following are the National Arbitron Ratings for both the
Democratic and Republican conventions, and Thursday night’s coverage
of the Democratic convention:

NATIONAL ARBITRON RATINGS
Coverage of Nighttime Sessions

DEMOCRATIC

Rating

(GOP)

% Of

Conv. Aud.

Thurs., Aug. 27

7-11 p.m. (NYT)
Democratic Conv,
Rating Conv. Aud.

NBC-TV

15.5 (12.9)

52 (51)

16.3

51

2nd Network

10.5 ( 9.2)

35 (3fi)

11.2

35

3rd Network

3.8 ( 3.3)

13 (13)

4.3

14

In

New York, during

the 7 p.m. -1:30

a.m. period.

of Thursday

Aug, 27, WNBC-TV attracted 58 per cent of the convention audience,
compared to the second network station’s 37 per cent and third network
station’s 5 per cent, according to New York Nielsen Ratings.

NBC News continued to score important news beats during its
comprehensive coverage last night (Aug. 27) on NBC-TV of the final
convention session and subsequent celebrations in honor of President
Johnson’s birthday.

Highlights of NBC News’ convention coverage included an ex¬
clusive interview with Dave Powers, personal aide to the late President
Kennedy. In an extended conversation with NBC News correspondent

(more)

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3 - Convention Coverage

Sander Vanocur, Powers offered an informal look at the late President
as he related several anecdotes about Kennedy.

For the second day in a row, NBC News correspondent Nancy
Dickerson was the first television correspondent to talk with President
Johnson on his arrival in Atlantic City from Washington.

i

NBC News' convention coverage Thursday began with live TV
coverage of the Memorial reception for the late President Kennedy in
a full-hour special starting at 1:30 p.m. EDT. The program presented
full coverage of the first of three relays of the reception at which
Mrs. Kennedy greeted the delegates to the Democratic national
convention.

Mrs. Kennedy was seen on the receiving line with Under
Secretary of State for Political Affairs Averell Harriman and Mrs.
Harriman, hosts of the reception. Later, actor Fredric March and his
wife, Florence Eldridge, read selections from President Kennedy's
favorite literature. Following the reading, Mrs. Kennedy went to the
stage to make a brief speech.

Senator Hubert Humphrey's address at a rally of Young
Democrats for Johnson in Convention Hall was covered live at the close
of the first relay of the memorial reception.

President Johnson's departure from Washington and arrival
in Atlantic City later in the afternoon was also covered live on
NBC-TV in four NBC News special reports.

In addition to the exclusive interview with Dave Powers, NBC
News correspondent Frank McGee presented the first television inter¬
view with Secretary of Agriculture Orville Freeman.

(more)

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4 - Convention Coverage

NBC News' four floor reporters -- John Chancellor, Edwin
Newman, McGee and Vanocur -- also interviewed Senators Abraham Ribicoff
of Connecticut and Olin Johnston of South Carolina, and Governor Otto
Kerner of Illinois.

Following the close of the convention, NBC's cameras follow¬
ed President Johnson and his family and other dignitaries to a birth¬
day party for him, in the ballroom of the Convention Hall, organized
by the President's Club. NBC News correspondents Nancy Dickerson and
Ray Scherer described the party. Comedian Danny Thomas welcomed
President Johnson to the gathering after which the President gave a
short speech, walked among the guests and ate a. piece of birthday cake.

President Johnson and his family then went to the balcony of
the Convention Hall to view the thousands of people gathered on the
Boardwalk to celebrate his birthday and see a giant fireworks display.

A final analysis of the Democratic convention by Chet Huntley
and David Brinkley, NBC News' television anchor men, and the four floor
reporters concluded Thursday's convention coverage on NBC-TV, which
totaled eight hours and five minutes.

Seven and a half hours of convention broadcasting Thursday
completed NBC Radio's complete and comprehensive coverage of the
Democratic convention. Coverage extended through the birthday parties
honoring the President.

A feature of the finale was a special broadcast offered to
stations via "hot line" of recorded music by Oscar Brown Jr. The music

(more )

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5 - Convention Coverage

was composed to honor President Johnson and to be used dur¬
ing the forthcoming campaign by the Young Democrats for
Johnson.

Listeners also heard Vice Presidential candidate
Hubert Humphrey’s speech to the Young Democrats and the
reception to Mrs. John F. Kennedy,

NBC's entire television and radio coverage of
the convention was sponsored solely by the Gulf Oil
Corporation.

o

NBC-8/28/64

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o

NBC TRADE NEWS

EXTENSIVE ORDERS PLACED ON NBC -TV NETWORK
BY THE DEMOCRATIC AND REPUBLICAN PARTIES

FOR RELEASE MONDAY, AUG. 31

The Democratic and Republican political parties have placed
extensive orders on the NBC-TV Network, it was announced today by
Ernest Lee Jahncke Jr., Vice President, Political Broadcast Unit,

National Broadcasting Company.

The Democratic Party, through its agency, Doyle Dane Bernbach
Inc., purchased participations in six NBC-TV nighttime programs start¬
ing Sept. 7, and also purchased one full network hour, 10-11 p.m. (NYT),
Monday, Nov. 2, on the eve of Election Day.

The Republican Party, through its agency, Erwin W asey, Ruthrauff
& Ryan Inc., purchased sponsorship of 16 five-minute segments in NBC-TV' s
daytime schedule starting Thursday, Sept. 24.

PPFSS DFPARTMFNT. NATIONAI RROAnCASTINO COMPANY. 30 ROCKEFELLER PLAZA. NEW YORK NFWYORK lODOO

.

NBC TRADE NEWS

August 28, 1964

CARNATION CO. BUYS INTO FIVE NBC-TV PRIME-TIME
PROGRAMS FOR THE 1964-1965 SEASON

Carnation Co. has purchased sponsorship in
five NBC-TV prime-time programs for the 1964-65 season, it
was announced today by Don Durgin, Vice President,
Television Network Sales, NBC.

The programs are "90 Bristol Court," "Mr.

Novak," "The Man from U.N.C.L.E.," "Wednesday Night at
the Movies" and "Kentucky Jones."

The order was placed through Erwin Wasey,
Ruthrauff & Ryan Inc.

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

■ •

NBC COLOR TELEVISION NEWS

PREMIERE

CURTAIN GOING UP ON NEW NBC-TV SEASON FOR
"WALT DISNEY’S WONDERFUL WORLD OF COLOR"

'The Hound That Thought He Was a Raccoon' Is Opener
FOR RELEASE MONDAY , AUG. 31

Embarking on his 10th year with a weekly television program,
Walt Disney will raise the curtain on the 1964-65 season with a warmly
amusing animal tale, "The Hound That Thought He Was a Raccoon," on
"Walt Disney's Wonderful World of Color" Sunday, Sept. 20 (NBC color¬
cast, 7:30-8:30 p.m. NYT).

Photographed in color and reflecting the inimitable Disney
touch with animal adventure tales, "The Hound That Thought He Was a
Raccoon" tells the story of Nubbin, who as a pup gets lost in the woods
and is weaned by a mother raccoon. He grows into houndhood as the
adopted brother of Weecha, the raccoon offspring. Ultimately, Nubbin i
returned to civilization and becomes the leader of a well-trained pack c
coon-hunting hounds. The climax of the adventure comes when he and his
pack come face-to-face with Weecha on a hunting foray.

"The Hound That Thought He Was a Raccoon" is one of a number ol
animal adventures slated for "Walt Disney's Wonderful World of Color" ir
the new season that will be a kaleidoscope of nature, people and places,
drama and the classics, cartoons and spectaculars.

(more )

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

m

I I*? .(m .«.<? 0£ 'ii-0£:V t u 2BO

'

'

'

2

- "Walt Disney ’ s Wonderful World of Color"

The series, which made its debut on NBC-TV Sept. 24, 1961,

continues in its regular Sunday time slot. Sponsors are the Radio

Corporation of America, the Eastman Kodak Co., and the Ford Motor Co.

(through the J. Walter Thompson Company advertising agency).

In the weeks succeeding the season's premiere, the series will

present such unique fare as "One Day at Teton Marsh," an hour-by-hour

account of over a dozen different animals and insects trapped by a

Summer storm in a marsh at Jackson Hole, Wyo. Then there is "Ida, the

Offbeat Eagle," telling of feathered life in the spectacular canyon

country near the Snake River in Idaho, and "The Otter Story," a nature

adventure set in Wisconsin’s picturesque lake country.

In the realm of humankind, there will be such productions as

"Almost Angels," the heart-warming story of the Vienna Boys Choir.

"Toby Tyler" is based on the book by James Otis, about a runaway country

boy who joins a circus. "Kilroy" offers a three-part story of a comic

character with a cranium filled with daffy ideas. And, for sheer

suspense and thrills, "Gallagher" is a tale of a newspaper copy boy

whose goal to be a reporter is realized when he teams up with a

detective and scoops the opposition.

And always a delight to young and old alike are Disney’s cartoon

productions which provide a laugh a minute in animated scenes on

numerous subjects. Several of his best-known and loved animated

characters will continue their popular parade of fun and fantasy,

- NBC-TV PROGRAM HIGHLIGHT SEPT. 20 -

WALT DISNEY’S WONDERFUL WORLD OF COLOR: "The Hound That
Thought He Was a Raccoon" — A hound and a raccoon grow up
together, and ultimately find themselves in a position of
mortal enemies. (Season’s premiere. Color.)

o

NBC-New York, 8/28/64

2

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o

NBC COLOR TELEVISION NEWS

August 28, 1964

CREDITS FOR "WALT DISNEY’S WONDERFUL WORLD OF COLOR" ON NBC-TV

Time:

NBC-TV Network colorcasts Sundays, 7:30 to

8:30 p.m. NYT.

Host :

Walt Disney

Format :

Varied, including nature features, comedy-
adventure tales, animated cartoons, classics
and musical shows with world-wide locales.

Stars:

Various, animal and human.

Producer:

Walt Disney

Directors :

Various

Producers :

Various

Writers :

Various

Music :

Various

Produced by

Walt Disney Productions, in association with
NBC-TV.

Filmed At :

Walt Disney Studios in Burbank, Calif., and at
various global locations.

Sponsors :

Radio Corporation of America; Eastman Kodak Co
Ford Motor Co. (through J. Walter Thompson
Company, advertising agency).

NBC Press
Representatives :

Bob Bowen (Burbank); Bert Burns (New York).

o

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA. NEW YORK 20, NEW YORK

■

.

»

*★★★★*

NBC NEWS ELECTION YEAR ’64

August 28, 1964

NBC NEWS, IN MIDST OF CONVENTION ACTIVITY, CONTINUED
TO DEVELOP PLANS FOR NOVEMBER ELECTION COVERAGE

FOR RELEASE MONDAY , AUG. 31

Throughout the busy and often hectic days of covering the
Democratic national convention and its preliminary meetings over the
past two weeks, NBC News continued to develop its plans for an even
bigger job -- reporting the Nov. 3 national election.

Frequently, Robert Northshield, General Manager of NBC News,
had to take time away from the convention coverage to confer with
someone on election problems. His duties as supervisor of NBC's
entire political coverage this election year require daily talks with
NBC News' election planning unit in New York, with computer experts
at RCA's electronic data processing facilities in Cherry Hill, N. J.,
or with members of NBC News' Washington staff.

Charles E. Corcoran, director of technical operations for
NBC-TV, left Atlantic City for Cherry Hill on Thursday, the final
convention day, because some phase of the planning took precedence
over the constant demands a convention makes upon his time.

"After this convention we'll make a kind of slow dissolve to
the election, which is only two months away," Northshield said. "We'll
cover the political campaigns while we complete our preparations for
Election Night.

(more )

2 - Election Coverage Plans

"Our costs for that single night will equal the amount
we have spent on either convention."

NBC News will have more than 10,000 people working on
the election coverage, Northshield said. About 700 of these
will form the hard core of personnel needed for the television
and radio operations -- including reporters, writers, editors and
technicians. The others will be poll reporters and tabulators
gathering and adding vote totals.

Under the new pool agreement among the three networks,
the Associated Press and United Press International, NBC News
will collect and tabulate the votes in the Presidential,
Senatorial, Congressional and Gubernatorial races in nine
states .

In addition, NBC News will obtain vote totals in key-
precincts throughout the country for "NBC’s Electronic Vote
Analysis" of the election, and also for projecting election
results. The "Electronic Vote Analysis" service uses a bank
of RCA 301 and RCA 3301 computers to furnish extensive data
explaining and comparing voting returns. Agreements were
made for NBC to provide this analysis to the Associated Press
and the New York Herald Tribune.

The same computers will be used to project the
winners in various election contests.

"NBC News does not have a single political unit as the
other networks do," Northshield explained. "Some of us worked
only on the primaries, some on the conventions, and some will

(more )

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( 3"io/n )

3 - Election Coverage Plans

work only on the election. There are others, like myself, who
have been involved in all of these political developments.

"NBC’s momentum got going with the New Hampshire
primary, which was the first important political event this
year. From then on, NBC News’ domination of the political
story has continued to increase.

"We have a very dedicated group working on this
coverage, and it’s a marvelous thing to see their total
involvement — which parallels the interest of the nation’s
television viewers and radio listeners."

NBC-New York, 8/28/64

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★

NBC NEWS ELECTION YEAR 64

CONVENTION'S CLOSE MARKED START OF HUGE TASK OF DISMANTLING AND
SHIPPING SOME 160 TONS OF ELECTRONIC GEAR USED BY NBC NEWS

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 28 -- At the
close of the last NBC News broadcast originating here, technicians
began the task of dismantling some 160 tons of electronic gear and
packing it aboard six large trailer trucks for shipment to locations
across the country.

It will require a crew of 50 working for a week to complete
the job of removing and loading the 77 cameras and the mountain of
lights, booms, microphones, headsets and other equipment which was
assembled for the NBC News coverage of the Democratic national
convention and which must now be returned to NBC centers in New York,
Chicago, and Burbank.

Only after all the television and radio equipment is
removed will workmen start tearing down the complex of control rooms,
newsrooms and offices that housed the NBC News headquarters here.

The installation runs along one side of the huge Convention Hall
and is the size of a combined TV and radio station.

A staff of 700 NBC News correspondents, editors, cameramen,
engineers and technicians worked in the headquarters, in four mobile
units, and at scores of remote locations in the convention city.

--o--

.

.

-

• ■

.

,Ln

*★★★★*

NBC NEWS ELECTION YEAR ’64

ELIOT FRANKEL, NBC NEWS PRODUCER OF CONVENTION HALL COVERAGE,
CONSIDERS HIMSELF A TRAFFIC COP WORKING WITH TV’S ACE NEWSMEN

NBC CONVENTION CENTRAL, ATLANTIC CITY, Aug. 28 ~ Gilbert and
Sullivan wrote that "a policeman’s lot is not a happy one," but that
was long before Eliot Frankel appeared on the television scene as
producer of Convention Hall television coverage for NBC News. Frankel ’s
major responsibility was to direct the NBC News reporters both inside
and outside the huge auditorium, a giant sized job, but he likes to
refer to himself as a traffic cop.

Furthermore, to confuse the Savoyards, Frankel says he is a
very happy cop. "My job is made a great deal easier," he says,

"because every one of the newsmen who work with me is a skilled reporter
with a rare gift for tracking down the spot where news is developing.

If I turned them all loose without any directions," he says, "every last
one of them would turn out a story."

Frankel won’t talk about himself, but in lauding the talents
of nis newshounds he describes an ideal relationship between management
and highly skilled labor.

"I have yet to discover any evidence of temperament," he says,
"although their profession is extremely competitive. They constantly
insist on getting on the air when they have hot news coming up. But
when a colleague gets the red light, the decision is accepted and
immediately forgotten. I try to even things out by giving each one a
fair share of air time, providing their stories are about equal in news
value." (more)

ei\ 5 o £ i&

■

2 - Eliot Frankel

Frankel viewed himself as a sort of liaison between newsmen
and the vast TV audience, rather than a manager who calls the pitches,
"it's a two-way street," he said during the convention. "Our four men
inside the Convention Hall and two outside know at all times what their
associates in the field are doing, and very often they tell me when
they see a timely news segment coming up. Neither at the Republican
convention in San Francisco nor the Democratic meeting here have we
been weakened by repetition in our coverage."

Frankel moved his knights and bishops around much like a
player in a fascinating chess game. Precision in leaping from one
part of the arena to another for interviews or closeups depended on
split-second decisions and clear, sharp communication with the newsmen
on the floor.

On the long counter board where Frankel sat there was a
sleek, tubular "ice cream cone" mike that curved up toward his face
like an inquisitive cobra. Talking to the reporters, he sometimes
pleaded, sometimes cajoled, but usually just talked in the quiet,
conversational tones of a man discussing last Sunday's sermon with a
companion he could not see.

But sometimes his directives were snapped out like verbal

whippets.

For example, "Wrap it up, Frank, and throw it to Chancellor,"
when an interview was running a bit too long. "McGee to Chancellor to
Pettit" become as familiar as "Tinkers to Evers to Chance." When
reporting to an associate that " Newman 1 s in South Carolina" he simply
meant that Edwin Newman was in the South Carolina delegation's area and
ready to take over.

(more )

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( 9‘iom)

3 - Eliot Frankel

Toward the end of a riotous session on the convention floor,
Frankel cracked into the mike: "Frank, get over to Orville Freeman
and get there fast." McGee must have heard him, loud and clear, for
a moment later Frankel saw his man two important steps ahead of the
opposition. Pleased, he turned to somebody behind him and reported in
quiet, matter-of-fact tones, as if it were a commonplace strategem,
"Our boy did it again."

NBC-8/28/64

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^S\8A8-0QM

NBC COLOR TELEVISION NEWS

KATE REID, LEUEEN McGRATH, BRIAN BEDFORD, ALAN WEBB ADDED
TO CAST OF ’THE HOLY TERROR' ON 'HALLMARK HALL OF FAME'

FOR RELEASE MONDAY , AUG. 31

Kate Reid, Leueen McGrath, Brian Redford and Alan Webb have
been added to the cast of the "Hallmark Hall of Fame" production of "The
Holy Terror," which begins rehearsal in New York this week. The 90-
minute special, an original biographical drama by James Lee, based on
the life of Florence Nightingale, will be colorcast on NBC Thursday ,

April 8. 1965 (9:30-11 p.m. NYT ) .

Previously announced for starring roles in the drama are: Julie
Harris, who will play the 19th century English nurse; Denholm Elliott
who will play her longtime friend and advocate in the government, the
Secretary for War, Sidney Herbert; and Torin Thatcher, who is cast as
Miss Nightingale's major adversary. Dr. Poole.

Kate Reid, currently appearing on Broadway opposite Sir Alec
Guinness in "Dylan" played two important roles on the "Hallmark Hall
of Fame" in recent seasons. Her portrayal of Queen Victoria for "The
Invincible Mr. Disraeli" won her an Emmy nomination. Last season she
played the stirring role of Mary Todd Lincoln in the "Hallmark"
production "Abe Lincoln in Illinois." In "The Holy Terror," Miss Reid
will portray Florence Nightingale's aunt, aide and confidante. Aunt Mai.

Leueen McGrath will play Fanny Nightingale, mother of the famous
British nurse. Miss McGrath was co-author of several plays with the

(more )

PRESS DEPARTMENT. NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

• "

.

t

'

2

’Hallmark'

late George S. Kaufman, and scored as a star performer in the English
theatre before making her American debut in "Edward, My Son" opposite
Robert Morley.

Brian Bedford, currently appearing off-Broadway in "The Knack,"
is a highly regarded young British actor. His major role in "Five
Finger Exercise" on Broadway was well received and last year, he played
the leading role in "Hallmark Hall of Fame" producer-director George
Schaefer’s London production of "Write Me a Murder." Bedford will have
the role of an injured young Scottish soldier in "The Holy Terror."

Alan Webb, who appeared on the "Hallmark Hall of Fame" last
season as the British surgeon in "Little Moon of Alban," has been seen
recently in the Broadway productions of "The Chinese Prime Minister" and
"The Night of the Iguana." He will portray Miss Nightingale's father.

"Hallmark Hall of Fame" will open its 1964-65 NBC-TV season
Sunday, Oct. 18 with its color production of the off-Broadway musical
"The Fantasticks . " George Schaefer is producer-director of all the
Hallmark productions.

NBC -New York, 8/28/64

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- o -

JACK TRACY

R 0 0 ‘4 320

2-x-H NBC TRADE NEWS

August 31, 1964

PACIFIC HAWAIIAN PRODUCTS BUYS INTO 12
NBC -TV PRIME-TIME PROGRAMS FOR 1964-65

Pacific Hawaiian Products Co., a subsidiary
of R. J. Reynolds Tobacco Co., has purchased sponsorship
in 12 NBC-TV prime-time programs for 1964-65, it was
announced today by Don Durgin, Vice President,

Television Network Sales, NBC.

The programs are "90 Bristol Court, " "The
Andy Williams Show," "The Jonathan Winters Show," "The
Alfred Hitchcock Hour," "Mr. Novak," "The Man from
U.N.C.L.E.," "That Was the Week That Was," "The Virginian,"
"Wednesday Night at the Movies," "Daniel Boone,"
"International Showtime" and "Flipper."

The Pacific Hawaiian Products order (for
Hawaiian Punch) was placed through Atherton Privett Inc.

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020

NBC NEWS

BROADCASTING’S LARGEST NEWS ORGANIZATION

August 31* 1964

’OF MEN AND FREEDOM/ NEW NBC NEWS DOCUMENTARY SERIES,

WILL EXPLORE SIGNIFICANT EVENTS OF PAST IN
THEIR RELATION TO THE WORLD OF TODAY
First of the Special Color Hours is 'The French Revolution'

"Of Men and Freedom," a new documentary series that will
explore significant events of the past and their relation to the world
of today, will be presented by the NBC-TV Network, beginning this Winter.

William R. McAndrew, Executive Vice President in charge of
NBC News, said the first of the full-hour color specials, "The French
Revolution," already had been completed and probably will be shown before
the end of the year.

The series is being filmed by the NBC News European
Production Unit, headed by George A. Vicas, producer of NBC-TV' s award¬
winning "The Kremlin." Working titles for three other programs in the
series are "The Middle Ages," now in production for showing early next
year, and "The Reformation" and "The Spanish Armada, " both tentatively
scheduled for the 19 65-66 season. More programs will be added to the
schedule as the series progresses.

Although, historically, "The French Revolution" occurs later
than the other subjects already chosen, Vicas chose to film it first
because "it was the climactic break with the past, the event that set
loose the forces that have gone into making up today's world."

Each of the productions is an "epic" in the truest sense of

the word, according to Vicas. It took six months for "The French

(more )

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA NEW YORK, N. Y. 10020

. •:

2

* Of Men and Freedom*

Revolution to be completed, and Vicas expects the other programs to
take as long, primarily because of his insistence on authenticity.

For instance, almost all the scenes in "The French Revolution" were shot
on the same locations where the actual events took place nearly two
centuries ago.

The scope of the "Of Men and Freedom" series, Vicas said, is
to outline the roots of our Western heritage, and to provide a portrait
of our evolution toward our present traditions and customs.

That Vicas has a distinctive ability to instill lifelike
flavor and substance into his productions has been proven in such program;
as "The Kremlin," "Germany: Fathers and Sons" and "Britain: The
Changing Guard," among others. He has been able to utilize this
ability because of the foresight by NBC News several years ago to
install a full-time European Production Unit on the continent, the only
U. S. network to do so.

The reputation Vicas and the European Production Unit has
attained from preceding programs has been his passport to areas
hitherto forbidden to television cameras, such as rooms and areas of
historic significance inside the Kremlin itself. In "The French
Revolution," unprecedented color television shots will be shown of the
Palace of Versailles, including the famed Hall of Mirrors, the Tuileries,
the Place de la Concorde and other spots of historic value.

When the "Of Men and Freedom" series has been completed,

Vicas hopes people will have gained a better understanding of the past
and how it has shaped their ideas and institutions today. He also
hopes that their curiosity will be whetted to the point where they will
want to use the programs as points of departure for learning more about
the subjects involved.

- o -

NBC -New York, 8/31/64

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NBC COLOR TELEVISION NEWS

SEASON PREMIERE

August 31, 1964

LEE J. COBB AND JAMES DRURY JOINED BY CLU GULAGER

AS STARS IN NEW SEASON OF ’THE VIRGINIAN’

90-Minute Wednesday Colorcasts Start 1964-65 Schedule Sept. l6

Lee J. Cobb and James Drury are joined by Clu Gulager in the
star billing of NBC-TV’s "The Virginian" when the 90-minute color series
starts its third television season Wednesday, Sept. l6, 7^30-9 p.m. NYT.

In "Ryker," the premiere episode of the 1964-65 season,
Gulager, in the title role, comes to Medicine Bow, Wyo., as a well-
reputed gunfighter. He becomes involved in a scheme, punctuated with
murderous intent, to bilk a rancher out of his cattle. The ex-gun-
fighter’s moral principles prevail, however, and he joins the cast
regulars of "The Virginian" as a deputy sheriff in the wild and woolly
Western community. Guest stars in the episode include Leslie Nielsen
and Jan Merlin.

Rejoining the popular NBC-TV series, along with its stars,
will be the popular co-stars, Doug McClure, Roberta Shore and Randy
Boone .

"The Virginian," set against the rugged, diverse terrain of
the Wyoming Territory in the late 1890s, has been a consistent leader in
its time period during the past season. Its 90-minute length provides

(more )

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

’

.

■

2 - ’The Virginian1

for full character development and wide storytelling scope. Its
color photography, scripts and original musical scores have won praise
As in the past, at least one major guest will appear in each episode.

Produced by MCA Television, in association with NBC -TV, "The
Virginian" will have Frank Price as executive producer, along with
producers Winston Miller and Jules Schermer.

- NBC-TV PROGRAM HIGHLIGHT SEPT. 1 6 - - - — h

THE VIRGINIAN: "Ryker" — A regenerated gunfighter
helps to foil an attempt to bilk a rancher out of his
cattle and becomes deputy sheriff of the town. Lee J.

Cobb, James Drury and Clu Gulager star. (Season’s
premiere, )

- o -

NBC-New York, 8/31/64

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NBC COLOR TELEVISION NEWS

August 31, 1964

! CREDITS FOR ’THE VIRGINIAN* COLORCASTS ON NBC-TV

Time :

NBC colorcasts, Wednesdays, 7:30-9 p.m. NYT.

Format :

Western drama series set in the Wyoming Territory

of the late 1890s.

Stars :

Lee J. Cobb, James Drury, and Clu Gulager

Co-Stars :

Doug McClure, Roberta Shore and Randy Boone

Executive Producer:

Frank Price

Directors:

Various

Writers :

Various

Music Supervisor:

Stanley Wilson

Theme Music:

Percy Faith

Color Consultant:

Alex Quiroga

Costumes :

Vincent Dee

Make-up:

Jack Barron

Produced by

MCA Television, in association with the NBC-TV

Network.

Sponsors and

Agencies:

Various

Origination:

Burbank, Calif.

NBC Press
Representatives :

Bill Kiley (Burbank) and Leonard Meyers (New York)

- o -

PRESS DEPARTMENT. NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

NB C TELEVISION NETWORK NEWS

August 31, 19^4

PREMIERE

'THE MAN FROM U.N.C.L.E.' PREMIERES ON NBC-TV WITH
STORY OF PLOT TO SABOTAGE A HUGE CHEMICAL PLANT

"The Man from U.N.C.L.E.," NBC-TV' s new suspense and
adventure series starring Robert Vaughn as Napoleon Solo and
co-starring David McCallum as Iliya Kuryakin and Leo G.

Carroll as Mr. Waverly, premieres with "The Vulcan Affair"
Tuesday, Sept. 22 (8:30-9:30 p.m. NYT). Patricia Crowley and
Fritz Weaver are guest stars.

In the opening episode, Mr. Waverly, executive officer
of U.N.C.L.E., the super-secret group dedicated to combatting
global subversion, assigns agent Solo to replace an agent
killed while investigating the huge Vulcan chemical plant.

It is known that Andrew Vulcan (Weaver) is an agent of Thrush,
the sinister organization trying to master the world, and
intends to sabotage his plant while three African dignitaries,
headed by Premier Ashumen (William Marshall), are inspecting it.
In order to contact Vulcan, Solo enlists the aid of Vulcan’s
former girlfriend, Elaine May Donaldson (Miss Crowley), now a
small-town housewife. As Solo closes in on Vulcan, he encounters
an unexpected betrayal.

(more )

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

.

■

2

•The Man from U.M.C.L.E.'

Norman Felton is executive producer of the series
with Sam Rolfe as producer and Joseph p. Calvelli as associate
producer. Metro-Goldwyn-Mayer Television and Arena Productions
Inc. are producing the series in association with NBC.

"The Vulcan Affair," written by Rolfe, was produced
by Felton and directed by Don Medford.

- NBC -TV PROGRAM HIGHLIGHT SEPT. 22 - - ,

THE MAN FROM U.N.C.L.E. : "The Vulcan
Affair" -- Agent Napoleon Solo is assigned
by U.N.C.L.E. to foil the Thrush plot to
kill three African dignitaries. Robert
Vaughn, Patricia Crowley, Fritz Weaver star.

( Premiere . )

NBC-New York, 8/31/64

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CREDITS FOR ’ THE MAN FROM U.N.C.L.E.' ON NBC-TV

Time :

NBC-TV, Tuesdays, 8:30-9*-30 p.m. NYT.

Premiere Date:

Sept. 22, 1964.

Format :

Action, suspense and adventure on a global

scale as the agents of U.N.C.L.E., a super

secret organization, strive to keep world

peace and also combat the forces of Thrush

a ruthless enemy dedicated to world

conquest .

Starring :

Robert Vaughn as U.N.C.L.E.'s top agent,

Napoleon Solo.

Co-Starring :

David McCallum as U.NC.L.E. agent Iliya

Kuryakin.

Leo G. Carroll as Mr. Waverly, U.N.C.L.E.

executive officer.

Executive Producer:

Norman Felton.

Producer:

Sam Rolfe.

Associate Producer:

Joseph P. Calvelli.

Directors :

Various .

Writers :

Various .

Produced by:

Metro-Goldwyn-Mayer Television and Arena

Productions Inc., in association with NBC.

Sponsors :

Various .

Origination:

Burbank, Calif.

NBC Press
Representatives :

Bill Kiley (Burbank) ; Hal Bender (New York).

NBC -New York, 8/31/64

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A DEPARTMENT OF NBC NEWS

BIG 'NBC SPORTS SPECIAL' ATTRACTIONS ON AGENDA AS SERIES STARTS
NEW SEASON IN FLOATING HALF-HOUR TIME PERIOD SATURDAY, SEPT. 12
Series to Be Seen Preceding NCAA Football Games in Fall Months

Continuing as a year- 'round feature, the "NBC Sports
Special" series will be telecast during the Fall months in a floating
half-hour time period on Saturdays preceding the NCAA Football pre¬
game shows.

"NBC Sports Special" will switch from its present 5:30 to
6 p.m. NYT period to the pre-football slot on Saturday, Sept. 12 -- the
date that NBC-TV begins televising the l4-date schedule of college
football games. With the football telecasts starting 15 minutes before
kickoff, preceded by a 15-minute pre-game show, the 30-minute "NBC
Sports Special" programs will be telecast in the time period starting
6o minutes before kickoff (12 to 12:30 p.m. NYT on Sept. 12).

Sportscaster Bud Palmer will continue as the program host
and Peter Molnar as executive producer of the series. A selection of
the filmed and taped shows will be telecast in color.

Highlights of the 42nd annual Pikes Peak Hill Climb will be
televised in color on the Saturday, Sept. 12 show. Other events to be
presented on "NBC Sports Special" in coming months include the finals
of the Queen's Cup polo tournament in England, with Prince Philip and
his Windsor Park team opposing the Centaurs; the U. S. Powerboat
Racing Championship at Portsmouth, Ohio; water-skiing at Cypress
Gardens, Fla.; Silver Belt skiing competition at Norden, Calif.;
surfing competition in California, and the Miss America Rodeo at
Las Vegas.

- o - NBC -New York, 8/31/64

PRESS DEPARTMENT, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020

' ' ’ -

a.

.

NBC TELEVISION NETWORK NEWS

PREMIERE

BANKING ON JOSE AND GLICK IN BLOOD DRIVE STARTS
'BILL DANA SHOW SEASON IN COMIC VEIN

Jose Jimenez (Bill Dana) and his friend. House Detective
Glick (Don Adams) are reluctant volunteers for the blood bank in the
season's premiere episode, "Blood from Two Turnips," Sunday, Sept. 20
on "The Bill Dana Show" (NBC -TV, 8:30 p.m. NYT) .

Jonathan Harris returns to his co-starring role as Mr. Phillips
hard-riding manager of the fictional Park Central Hotel, where Jose is
a bellhop and Glick the house sleuth. A new face in the series is that
of Maggie Peterson, as pert blonde waitress Susie, Jose's friend and
confidante .

In "Blood from Two Turnips," Jose and Glick are pressured
by Mr. Phillips to aid a blood bank drive among hotel employees. The
two attempt to escape the blood bank doctor (veteran actor Charles
Lane) and his staff. But the two are outwitted by a combination of
psychology, soft-soap and feminine wiles.

The series, produced by Amigo Productions, is directed by
Sheldon Leonard and written by Ray Singer and Dick Chevillat.

Sponsor is the Procter & Gamble Co., through the Leo Burnett Company.

| - NBC -TV PROGRAM HIGHLIGHT SEPT. 20 -

THE BILL DANA SHOW: "Blood from Two Turnips" --
Jose and the house detective try, unsuccessfully,
to dodge a blood bank drive. (Season's premiere.)

NBC -New York, 8/31/64

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK 20, NEW YORK

.

' TONIGHTER ' JOHNNY CARSON TO ENTERTAIN
AT UNITED NATIONS ’STAFF DAY’

Johnny Carson, star of NBC's "Tonight Show Starring Johnny
Carson" colorcasts (Mondays through Fridays, 11:15 p.m.-l a.m. EDT), has
been invited to entertain at United Nations "Staff Day," Friday, Sept. 25
in the General Assembly hall in New York.. The once-a-year event is
presented for the U. N. staff before the convening of the General
Assembly.

Victor Borge will emcee the special U. N. "family gathering"
and Marian Anderson, Hermione Gingold, Japanese xylophone virtuoso
Yoichi Hiraoka, and Marni Nixon (sound-track "singing voice" for screen
headliners) will be among the performers Johnny Carson will arrive in
time to cap the program, since he must complete the taping of his
NBC-TV "Tonight" show before traveling crosstown from his RCA Building
studio.

The General Assembly audience will number persons, in

addition to those who will view the performance via closed circuit
television in other U. N. conference areas.

Carson's invitation came about this way: Last year, when
Frank Sinatra appeared at "Staff Day," Skitch Henderson, music director
of "Tonight," volunteered to serve as his accompanist. After the
performance, U. Thant, U. N. Secretary General, shook each performer's
hand and thanked him personally. When he came to Skitch Henderson, he
commented that he had not seen Skitch at a reception for the artists
before the program. "Where were you?" asked the Secretary General.

"Oh, of course! You were doing the show. I watch it often. I know all
about the "Tonight Show! "

Yoichi Hiraoka, the xylophonist, was for many years a regular
feature on NBC Radio. Later, he returned to Japan where he is a leading
artist. - o - NBC-New York, 8/31/64

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NBC NEWS

BROADCASTING’S LARGEST NEWS ORGANIZATION

August 31, 1964

PROGRAM CHANGE

ROBERT H. WELCH JR., HEAD OF JOHN BIRCH SOCIETY,

WILL BE ’MEET THE PRESS' GUEST OF SEPT. 6

Robert H. Welch Jr., founder and president of the John
Birch Society, will be the guest on NBC's "Meet the Press"
Sunday, Sept. 6. The program will be colorcast live from New
York on the NBC-TV Network at 6 p.m. EDT and broadcast on the
NBC Radio Network at 6:30 p.m. EDT.

The "Meet the Press" interview with Attorney General
Robert F. Kennedy, originally announced for Sept. 6, has been
postponed to a later date.

The panel of newsmen to interview Mr. Welch will be

announced.

- NBC-TV AND RADIO PROGRAM HIGHLIGHT SEPT. 6 -

MEET THE PRESS: Robert H. Welch Jr., founder and
president of the John Birch Society, to be inter¬
viewed.

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 3D ROCKEFELLER PLAZA NEW YORK, N. Y. 10020

.

NBC TRADE NEWS

LINDA BENNETT, YOUNG ACTRESS- SINGER -DANCER, SIGNED

TO FIVE-YEAR EXCLUSIVE CONTRACT BY NBC-TV NETWORK

FOR RELEASE WEDNESDAY, SEPT. 2

Linda Bennett, a 22-year-old actress-singer-dancer, was
placed under an exclusive five-year contract by the NBC-TV Network
today. The announcement was made by David W. Tebet, Vice President,
Talent Relations, NBC Television Network.

"Miss Bennett," Mr. Tebet said, "is a multi-talented performer
who can be utilized in all areas of NBC-TV’ s program schedule and has
the potential of becoming a star."

Under her new contract. Miss Bennett will begin her first
assignment by appearing on the "Bell Telephone Hour" Tuesday, Sept. 8
(NBC colorcast, 10-11 p.m. EDT). She was also a guest on NBC’s
"Tonight Show Starring Johnny Carson” colorcast on Aug.

Linda Bennett was born and raised in Bountiful, Utah.

Judging from Linda’s blue-eyed, honey blonde beauty. Bountiful must
be just that. A slender five-foot-seven, Linda worries about her
height. "I keep thinking I'm too tall," she explains. "I sit a lot
when in the company of a not- too- tall handsome man."

After graduating from Bountiful High School, Linda attended
Brigham Young University and the University of Utah. She left for
Hollywood upon completing her freshman year as "college wasn' t my cup
of tea. I knew I wanted something else -- to sing. I left for
Hollywood with my parents' backing, but it was a tossup as to who was
more nervous about my leaving home -- them or me."

(more )

PRESS DEPARTMENT, NATIONAL BROADCASTING COMPANY, 30 ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020

*

.. ■

.

2 - Linda Bennett

While working part-time as a secretary, Linda made the rounds
of casting offices. One casting agent advised her to prepare a scene
for him so that he could steer her toward the proper agent. He also
arranged for her to live at the Hollywood Studio Club.

Upon hearing Linda’s audition, the casting agent sent Linda
to an agent who, within two months, got Linda a small role on "Dobie
Gillis"; a featured role singing with Ricky Nelson on "The Adventures
of Czzie and Harriet," and a lead role on "Surf side Six." Other
Hollywood television credits include "Bachelor Father," "Empire," "Leave
It to Beaver," NBC-TV' s "Dr. Kildare," and "Flipper," a series to
premiere on NBC-TV this Fall.

Says Linda, "It was all so strange. I came to Hollywood to
sing but other than the show with Rick Nelson, I never trilled a note.
But, I continued taking voice lessons. I also began acting classes and
just when it seemed that I couldn't do any more, I started studying
dancing. "

A little over a year ago, Linda went to New York.

"My dream was musical comedy and the Broadway stage," she
says, "and I figured if I were ever to stop dreaming and start doing,
now was the time. I needed experience, so I spent the Summer in stock
playing Laurie in 'Oklahoma,' and Fran in 'High Button Shoes.' When I
returned to New York City, I found I had been booked for 'The Jack
Paar Program.' And was that ever a thrill I"

Linda Bennett came to Mr. Tebet's attention when he was
auditioning for a replacement for one of "Harry's Girls" -- a show
seen on NBC-TV last season. After seeing Linda's test, Mr. Tebet was
certain she was right for the role. He asked to meet her, but before

(more)

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3 - Linda Bennett

the meeting could be set up, "Harry’s Girls" was discontinued and
five months had gone by. When Mr. Tebet and Linda finally met, she
auditioned for what she terms "nothing in particular." After hearing
and watching Linda sing and dance, Mr. Tebet decided she had great
potential and started wheels in motion toward placing Linda under
exclusive contract.

"When I was first told of this by Mr. Tebet," recalls Linda,
"I felt no reaction whatsoever. I’m getting blase, I thought. Then
I tried to stand up -- but I couldn’t. My legs were numb. It was then
that I felt I wanted to scream a lot and phone home immediately."

A resident of Manhattan, Linda describes herself as a good
water skier, a fine horsewoman and a great cook ("at least I enjoy
my cooking"), who has no marriage plans at present. "The only plans
I have," states Linda, "is to be successful in as many areas of
showbusiness as possible."

NBC-New York, 8/31/64

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